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Ching-Wen Chen

GA4 Custom Exploration Reports

Segmented Overlap Exploration Report (7)

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Please translate the following content into English, maintaining the original context and professional terminology:�Objective

Create a custom GA4 Exploration report, segmenting overlapping Exploration reports (7)

Exploring the Segmentation Overlap of [Desktop Traffic, Mobile Traffic, Buyer Traffic]
Create a new segmentation variable [Desktop Traffic AND Purchasers] ➜ to be used for ad targeting.

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Download

The first data resource hyperlink

Google Merchant Demo Account

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【Data Download Method】

Click on the first data resource hyperlink.
Automatically download data to your GA4 account.

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【Data Download Method】

Click on the first data resource hyperlink ➜ Automatically download the data to your GA4 account.

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Please translate the following content into English, maintaining the original context and professional terminology:�GA4

User Daily Report

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Test Google e-commerce website

Google Product Online Store (URL)

https://shop.merch.google/

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Basic Operations-1

GA4 Custom Exploration Reports

Segment Overlap Exploration Report

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Exploration ➜ Overlap Exploration Report

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Basic Operations-2

First, establish a report template:

Exploring the segmentation overlap between desktop traffic, mobile traffic, and buyer traffic.

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Basic Operations-3

In the node of "Segment Overlap Analysis" titled 【Segment Comparison】➜ a maximum of only three can be set, and they can be 【modified, deleted】.

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3 - Node of Overlap Analysis in Observation Segments [Segment Comparison]�➜ A maximum of three can be set, and they can be [modified, deleted].

A node can be configured with a maximum of three settings, which can be [modified, deleted].

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Basic Operations-4

Delete default settings, start over ➜ [Restart]

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Delete default settings and start over ➜ [Restart]

Please [delete] all default settings ➜ [restart]

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Basic Operations-5

Add a new variable "Segment" ➜ "Desktop Traffic"

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5-Add new [Segmentation] variable ➜ [Desktop Traffic]

Copy [Mobile Data] ➜ Copy
Set [Desktop Traffic] ➜ Fully Compliant ➜ desktop

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5-Add new variable [Segmentation] ➜ [Desktop Traffic]

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Basic Operations-6

Add new variable "Segment" ➜ "Buyer"

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6-Add new variable [Segmentation] ➜ [Buyer]

Add new partition
Recommended Segmentation
Purchaser

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Please refer to the configuration parameters of the 【Buyer】.

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Basic Operations-7

Observation of "Segment Overlap View"

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7-Observation of "Segmented Overlapping Views"

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For mobile data users only: 16,000

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Only for [desktop traffic] users: 34,000

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For desktop traffic and purchasers only, 618 users.

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For use exclusively by [mobile data and purchasers] users, limited to 72 individuals.

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Basic Operations-8

Conclusion of "Segmented Overlapping Views"

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8- Conclusion of "Segmented Overlapping Views"

1. "Desktop traffic" is the primary source of purchasing traffic.
2. [Website Design] is more important than [Mobile Design]

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Basic Operations-9

How to create a new segment variable [Desktop Traffic AND Purchasers] ➜ for use in ad targeting.

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9-How to create a new segment variable [Desktop Traffic AND Purchasers] ➜ for use in ad targeting.

Right-click on [618] ➜ Create partition based on the selected item.

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Create a new segmentation variable [Desktop Traffic AND Purchasers]

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