LASZLO
VAN LEEUWEN
Audiovisual Artist
Creative Lead
Gen-AI Artist
Experience Designer
Product Designer
Digital Nomad
CREATIVE DIRECTION -
UI/UX DESIGN -
EXPERIENCE DESIGN -
AI GEN ART & VIDEO -
PRODUCT DESIGN -
2D WEB DESIGN -
3D WEB DESIGN -
DIGITAL IDENTITY -
SOUND DESIGN -
MUSIC PRODUCTION - BLOCKCHAIN -
WEB 3.0 -
LASZLO VAN LEEUWEN
Audiovisual Artist / Experience Designer / Digital Nomad
CREATIVE DIRECTION - UI/UX DESIGN - GENERATIVE AI - EXPERIENCE DESIGN - PRODUCT DESIGN - 2D WEB DESIGN - 3D WEB DESIGN - DIGITAL IDENTITY - SOUND DESIGN - MUSIC PRODUCTION - BLOCKCHAIN - WEB 3.0
© 2025 | All Rights Reserved | LaszloVanLeeuwen.com | LZLO.org
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CURRENT LOCATION:
BIRTH DATE:
BIRTH PLACE:
ATTENDED SCHOOL:
YEARS EXPERIENCE:
CAPE TOWN, SOUTH AFRICA
21 APRIL 1990
UTRECHT, THE NETHERLANDS
SAE INSTITUTE (92% FINAL GRADE)
CAPE AUDIO COLLEGE
16 YEARS EXPERIENCE
CELL PHONE:
TELEGRAM:
SKYPE:
E-MAIL:
WEBSITES:
Including Coinbase, Fabric, MTN, Red Bull, Warner Bros, Harley Davidson, Mercedes-Benz, Yellow Pages, Pickfords, global celebrities, the South African government, and more.
BIG BRAND CLIENTS LOVE MY WORK
70 +
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These are monthly users,
based across the whole of Africa, South-East Asia, Europe and
the Middle East.
PEOPLE USE APPS I DESIGNED
42M +
This is the total average annual revenue earned by the ayoba app, the Novelship auction platform, the 101Learn platform,
booking platforms for Mercedes-Benz
& Harley-Davidson, and more.
YEARLY REVENUE MY APPS EARN
$52M +
These are monthly visitors on websites I designed, in languages including English, Spanish, French, Portuguese, Dutch, Afrikaans, Xhosa, Zulu, Arabic, Mandarin and more.
MY WEBSITES’ MONTHLY VISITORS
21M +
These are new, organic, targeted followers that I gained for clients across Instagram, Twitter, Facebook, SoundCloud, YouTube & TikTok.
TOTAL MARKET CAP OF CRYPTO PROJECTS I’VE WORKED ON
$470M +
I’m an influencer across various social media platforms, covering topics like experience design, music, product design, web3, NFTs & A.I. I’ve also surpassed 1,000,000+ song streams.
PEOPLE FOLLOW ME ONLINE
60K +
© 2025 | All Rights Reserved | LaszloVanLeeuwen.com | LZLO.org
I strive to blend different mediums and create immersive experiences
that can be considered masterpieces. Product design, art, A.I., marketing, video and music can merge to create moments that
both empower and inspire.
“
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ABOUT ME
With 14+ years experience in the dynamic fields of design, web dev and digital products, I’ve collaborated with a diverse range of clients to provide exceptional UI/UX design, web development, experience design, gen-A.I., and sound design services. From esteemed corporates to start-ups, government agencies and the entertainment world, my career path has been versatile.
Renowned names among my clientele include the Musk family, Coinbase, Fabric, MTN, Mercedes-Benz, Harley-Davidson, Red Bull, Yellow Pages, Grammy-award winning recording artists & more.��Notably, I served as the Lead UI/UX designer for Novelship - a Singapore based luxury fashion startup that we built from scratch to a value of $4M within 1 year, and the award-winning super app, ayoba, now the most popular African-built social media app with 40M monthly active users.
My successes and interest in tech eventually lead me into the world of web3. First, working on my own projects; then, as lead experience designer for Europe’s top web3 agency - Flight3 - and finally, as freelance designer for new web3 projects for the creators of Pepe and Shiba Inu, and projects backed by the Musk family. For these projects, I lead the brand design, web design, and UI/UX design for complex pre-sale and staking platforms.
Additionally, I once founded and ran my own agency which I eventually sold, and I still enjoy forming and leading teams.
This diverse portfolio has seen me work on projects spanning over 30 languages, including English, Spanish, French, Portuguese, Dutch, Korean, Japanese, Arabic, Mandarin, tribal languages & more.
I also enjoy making original music and have surpassed 1,000,000 song streams.
Beyond my professional achievements, my multicultural upbringing has endowed me with a rich worldview. Born in Holland and raised across Asia and Africa with an anthropologist father and social working mother, I’ve had the privilege of traveling to 40+ countries and attending school in 7 of them. This exposure to diverse cultures and environments has fostered an adventurous spirit within me, fueling my creativity as an ‘artrepreneur’. As adult, I naturally became a digital nomad, building products, brands and digital experiences while immersed in the lush tropical jungles of Central and South America.��Driven by an insatiable passion for creating impactful experiences, I am here to bring my boundless inspiration and expertise to your organization. With a track record of delivering top-notch results and an unwavering commitment to excellence, I am poised to contribute to your success and breathe your vision to life.
MY QUALITIES
Main Software Experience
I have experience in corporates, start-ups and creative industries, fulfilling a range of roles.
I work until I feel like Picasso proudly adorning his newly created masterpiece with his signature.
Perfectionist
I excel at recognizing my team members’ skills and talents, and bringing creative minds together as one.
Natural Born Leader
Versatile Skill Set & Experience
Anything can be achieved through creative thought applied intuitively as effective action.
Creativity Is In My Blood
Industry Experience
A.I., Crypto, Web3, Media, Entertainment, Telecommunications, Fashion, Film, Beverage, Automotive, Sports, Foods, Beauty, Health
Products Developed
Crypto Presale & Staking apps, iOS Apps, Android Apps, Native Web Apps, 2D & 3D Websites, Online Stores, Marketplaces, Auction Systems, Online Booking Systems, eLearning Platforms, Web Games, NFTs, NFT Web Experiences, AI-Gen Art & Video
Software that I helped
develop & use regularly:
ACHIEVEMENTS
I worked alongside the creators of Shiba Inu & Wiff to create and launch a new meme coin. I did the brand design and the immersive illustrated website.
Launched Good Boy, a meme coin, and reached $20M market cap within 1 hour
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I built the immersive illustrated website for Musk It, a crypto token backed by the Musk family to raise funds for the Musk Institute in UAE.
Launched Musk It website and reached $100M 24hr Trading volume and 5X token value
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Since first starting my journey as a creative thirteen-year-old, I’ve experienced numerous pinnacles of success that showcased my abilities both to myself and to others, and are deeply engraved in my memories.
Here are some of the achievements
of which I am most proud (so far).
ACHIEVEMENTS
ayoba is an all-in-one super app for which I worked as senior UI/UX designer, product owner
& marketing professional.
Surpassed 45,000,000
monthly users with ayoba
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ayoba, for which I was Senior UI/UX Designer & marketing prof, won ‘Best Mobile App of Africa’ at the Africa Digital Awards, 2020, and was nominated for ‘Most Innovative App’ at the GLOMO Awards.
Won
‘Best Mobile App of Africa’
& nominated for
‘Most Innovative App’
with ayoba
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Since first starting my journey as a creative thirteen-year-old, I’ve experienced numerous pinnacles of success that showcased my abilities both to myself and to others, and are deeply engraved in my memories.
Here are some of the achievements
of which I am most proud (so far).
ACHIEVEMENTS
Novelship is an online marketplace for luxury fashion, aimed at the South-East Asian market.
Built the Novelship Marketplace from
scratch to a value of
$4 million USD within 1 year.
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Helped both Harley-Davidson and Mercedes-Benz increase their revenue in Cape Town through online booking solutions.
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Since first starting my journey as a creative thirteen-year-old, I’ve experienced numerous pinnacles of success that showcased my abilities both to myself and to others, and are deeply engraved in my memories.
Here are some of the achievements
of which I am most proud (so far).
ACHIEVEMENTS
These are original productions by me,
and includes streams
across SoundCloud,
Spotify, YouTube and more.
Surpassed 1,000,000+
song streams
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Genuine, organic followers spread across Twitter, Facebook, Instagram, SoundCloud and some smaller social media sites.
Surpassed 60,000+
online followers
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Since first starting my journey as a creative thirteen-year-old, I’ve experienced numerous pinnacles of success that showcased my abilities both to myself and to others, and are deeply engraved in my memories.
Here are some of the achievements
of which I am most proud (so far).
ACHIEVEMENTS
101Learn is an online platform for professional video courses focused on water sports especially.
Designed 101Learn,
an online course platform, and sold $12,000USD
worth of $5-$20 courses
in launch week.
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100 former rental vehicles were sold to the public at special pricing, each within 100 hours.
Designed a platform for Thrifty car hire to sell
100 pre-used cars
in 100 hours.
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Since first starting my journey as a creative thirteen-year-old, I’ve experienced numerous pinnacles of success that showcased my abilities both to myself and to others, and are deeply engraved in my memories.
Here are some of the achievements
of which I am most proud (so far).
EXPERIENCE
February 2024 - August 2024
FLIGHT3
(REMOTE)
Lead Experience Designer
I lead the experience design team at Flight3, the Web3 marketing arm of Flight Story. Flight3 is an industry-leading web3 design and marketing agency, and I worked with many of world's biggest brands in the Web3/Crypto space and some of world's largest venture capitalists.
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August 2024 - Jan 2025
PEACH WORLDS
(REMOTE)
Lead Product Designer & Experience Designer
At Peach Worlds, we built world’s first no-code AI-powered 3D website builder. I lead the product design team, as well as worked as an experience designer, conceptualizing, designing and building groundbreaking 3D websites for top clients. I eventually left my position and we became partners instead, with LZLO and Peach Worlds regularly working together on top-tier projects.
April 2019 - Present
(REMOTE)
Founder, Creative Director, Experience Designer
LZLO is my freelance service offering for the Web3 and A.I. space specifically. Drawing inspiration from a wide variety of A.I. and top crypto projects that I’ve helped build and successfully launch, I assist top new projects with narrative, conceptualization, brand design, web dev, digital experience design, A.I. Workflow Implementation, Gen-AI Art & Video and UI/UX design
EXPERIENCE
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June 2021 - April 2022
PERSONA VR
(SOUTH AFRICA / COSTA RICA)
Product Owner, Lead UI/UX Designer & Systems Architect
I designed a set of tools that intend to put the power to create the metaverse into the hands of the people, rather than having it centralized with a few big corporations. These tools include an NFT scanner app, allowing users to scan any object in their environment into a hyper-realistic, VR Ready NFT object; Life Cubes, interlinkable blockchain hosted VR spaces that can be populated with NFT objects to design VR experiences; and lastly, the Persona NFT marketplace, where NFT objects as well as Life Cubes can be bought and sold, and users can create profiles for their VR persona.
February 2022 - April 2023
THE HOUSE OF WAVES
(COSTA RICA)
Co-founder, Brand Manager, Head Music Producer, Live Experience Designer
I co-founded a luxury recording studio 15m from the ocean in Nosara, Costa Rica. I helped design the studio space itself, designed the brand identity, the website, managed the social media channels and handled our marketing. I was head music producer, recording talented artists from around the world, and we designed a range of live experiences, from live events with renowned musicians Mose and Estas Tonne, to sound baths, indigenous music performances, cacao ceremonies and ecstatic dance events. While here, I collaborated with 40+ artists and produced numerous of my own original songs with a live band in the jungle.
August 2021 - Present
THE SCTY
(COSTA RICA / U.S. , REMOTE)
Founder, Product Owner, Lead UI/UX Designer & Systems Architect
The SCTY is a cutting-edge Web 3.0 NPO that merges The Arts and Technology to unlock unparalleled opportunities for creators. I’ve developed a digital publishing platform that leverages the power of A.I., Wordpress, Web 3.0, NFT passports, and blockchain services to introduce a revolutionary method for creators to publish their works. Via the platform, creators can do so in a manner that is impervious to censorship and deletion, thereby safeguarding the principles of free speech in a society that is increasingly susceptible to cancel culture.
EXPERIENCE
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Aug 2016 - Feb 2018
KLARITY AGENCY
(SOUTH AFRICA)
Mid-level UI/UX & Multimedia Designer
At Klarity, I focused on multimedia design and UI/UX design for various top brands like Mercedes-Benz, Harley-Davidson, Thrifty Car Hire, Infiniti and more. I designed graphics for these brands to use across their social media channels, and helped redesign their localized websites, incorporating online booking systems which greatly helped to increase their revenues.
March 2018 - April 2019
NOVELSHIP
(SINGAPORE, REMOTE)
Senior UI/UX & Multimedia Designer
Marketing Professional
I was recruited by Novelship, a Singapore based start-up, and worked as Senior UI/UX designer, designing their online auction platform for luxury and limited edition fashion items. In terms of User Experience, I designed both the online experience and the in-person part of the experience that users encounter when buying or selling items. I carried a dual role, also joining the marketing team and designing multimedia such as marketing material and viral online games. We built the Novelship platform from scratch to an average annual revenue of $3.5 million.
June 2019 - June 2021
SIMFY AFRICA (MTN)
(SOUTH AFRICA, REMOTE)
Senior UI/UX & Multimedia Designer,
Product Owner & Marketing Professional
I was headhunted by MTN and worked on the ayoba super app from conceptualization to public launch. With the app, users can voice/video call, chat, send/receive money, listen to music, play games and more. I was the Senior designer involved in designing the product from start to finish, as well as organizing, managing and assessing UX research campaigns for further product improvements. I later accepted an additional role in the marketing department, as well as became product owner and manager for the ayoba website. ayoba won ‘Best Mobile App of Africa’ at the 2020 Africa Digital Awards and currently has 35,000,000 monthly active users, and the website has 21,000,000 monthly visitors.
EXPERIENCE
March 2005 - Present
FREELANCER
UI/UX, Web Design, Multimedia, Art, Sound Design, Music Production
I started freelancing 18 years ago, at the tender age of 15. Whilst my high school mates were studying for exams, I got an early start designing brands, products and multimedia for clients across the globe.
(and I still passed high school with a distinct average!).
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Sep 2012 - Feb 2014
REGIME RECORDS
(SOUTH AFRICA)
Founder, Head Producer, Artist/Label Manager & Marketing Professional
Regime Records was an independent record label that I started as my final creative project for SAE (School of Audio Engineering) and continued to flourish far beyond my graduation. I handled all recording and production for six talented acts, and also handled all their graphics, website, social media and marketing needs. Basically, I was a one-man show intending to do everything an artist needs for six acts at once. It worked well for a while, and we thrived across Southern Africa with features on TV and radio and regular performances, but eventually I shifted focus to my own career.
April 2015 - Sep 2016
SILVER SONGBIRD
(SOUTH AFRICA)
Creative Director
Silver Songbird was a creative marketing agency that I launched with a team of 9 creatives whom I lead, with a specific focus on servicing the entertainment industry. We aided creatives with their content creation process and their marketing campaign from start to finish. We grew fast, and our clients included various top South African and Nigerian entertainers. After just over a year, I sold the agency to a conglomerate of companies and I left my position.
TESTIMONIALS
Laszlo’s passion is aligned with the team's, his skills as a designer are impressive, and the emotions that are conveyed via his designs speak the language we are trying to communicate with our users.
- Chris Xue, COO of Novelship
Laszlo is a man of the world who doesn't see colour but people, and is deeply committed to his art. Take your chances; he may make you famous.
- David Maclean, Ex-director of SAE Institute
Laszlo did a great job on redeveloping the Pickfords website. We really like the new look and functionality.
- Louis Le Roux, Ex-director of Laser Transport Group
Laszlo brings a strong creative mind to each task, coupled with impressive organisation and clear communication. He is affable and has a talent for pulling in diverse references and resources, which enriches his work. He’s hard-working and continually pushes himself, making him a valuable team member and collaborator.
- Henry Hankin, Co-Founder & COO of Flight3
READY TO
GET CREATIVE?
If you like what you see and would like to work with me, contact me:
THANK YOU
FOR YOUR TIME
& CONSIDERATION
LZLO
© 2023 LZLO. All Rights Reserved.