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OKR & Product Metrics

Rahmi Syahputri

Team 5 - Amsterdam

FSPM Class ofJuly 2022

ADVANCE ASSIGNMENT

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I am Amik, from Team 5 Section Amsterdam

This presentation deck is an advance assignment from FSPM Class of July 2022 Week 2.

This will test my depth of understanding of OKR and product metrics in drafting and defining the product metrics by tracking the event.

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Product Vision

Become the world’s work marketplace that connects millions of businesses with independent talent.

Product Strategy

To help clients find the best talent for the job by offering a safe and secure work marketplace with proven quality and no cost until talent is hired.

North Star Metric

Monthly Gross Services Volume (GSV) from facilitating jobs' matched transactions between clients and talents.

Company Background

FSPM CLASS OFJULY 2022

WEEK 2 ADVANCE ASSIGNMENT

Upwork is a platform that connects businesses with independent professionals and agencies around the globe.

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Upwork Metrics Breakdown

FSPM CLASS OFJULY 2022

WEEK 2 ADVANCE ASSIGNMENT

Acquisition

Activation

Retention

Revenue

Referral

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Upwork's Each Metric Elements (1)

FSPM CLASS OFJULY 2022

WEEK 2 ADVANCE ASSIGNMENT

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Upwork's Each Metric Elements (2)

FSPM CLASS OFJULY 2022

WEEK 2 ADVANCE ASSIGNMENT

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+62-821-7007-2737

syhptrrhm1@gmail.com

linkedin.com/in/rahmi-syahputri

THANK

YOU