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VERSION 1.0. | JANUARY 2025

Veteran Voices Against Pardons for January 6th Insurrectionists

Social Media Toolkit:

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KEY MESSAGING POINTS

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SAMPLE POSTS

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CALL TO ACTION

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VISUAL & CONTENT SUGGESTIONS

What’s Inside

Our Social Media Toolkit is designed to simplify efforts to bring a cohesive, united voice to the conversation around pardons for January 6th insurrectionists. Inside you’ll find a range of resources to help you effectively engage with your audience, maintain consistency with the overarching message, and streamline content creation.

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HASHTAGS FOR AMPLIFICATION

FINAL GUIDANCE

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Table of Contents

Social Media Toolkit

Veteran Voices Against Pardons for January 6th Insurrectionists

Table of Contents

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Key Messaging Points

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Ensuring consistent, clear, and impactful communication

Table of Contents

Brand Guidelines

Brand At A Glance

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TYPOGRAPHY

Key Messaging Points

Social Media Toolkit

Veteran Voices Against Pardons for January 6th Insurrectionists

Accountability Over Pardons

“Accountability isn’t punishment—it’s protection. Pardons for January 6th attackers send the wrong message: that political violence is acceptable.”

“The rule of law isn’t optional—it’s what keeps our democracy strong. January 6th wasn’t a political disagreement—it was an attack on that foundation.”

Rejecting Political Violence

“Political violence has no place in our democracy. Accountability for January 6th isn’t about politics—it’s about ensuring our country stays strong and free.”

“We settle our differences at the ballot box, not with violence. A pardon for insurrectionists undercuts that basic democratic principle.”

Veterans as Trusted Messengers

“Veterans didn’t serve to watch democracy be undermined by mob violence. We served to protect the rule of law and the principles we swore to uphold.”

“When we raised our right hand, it wasn’t to defend one side—it was to protect our democracy. Pardoning insurrectionists undermines that oath.”

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Sample Posts

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Platform-Specific examples and approaches

Table of Contents

Brand Guidelines

Brand At A Glance

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TYPOGRAPHY

Sample Posts

Social Media Toolkit

Veteran Voices Against Pardons for January 6th Insurrectionists

“Pardoning January 6th attackers signals that violence is an acceptable way to ‘protest.’ Veterans served to defend democracy—not to see it torn apart.”

“Accountability matters. January 6th was a coordinated attack on our democracy, not a misunderstanding. Real service means defending the rule of law.”

“Our democracy only works if the rule of law applies to everyone. Pardons for political violence betray that trust.”

BlueSky/Twitter/X

(Short, engaging, and direct)

EXAMPLE IMAGE

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TYPOGRAPHY

Sample Posts

Social Media Toolkit

Veteran Voices Against Pardons for January 6th Insurrectionists

“We defended democracy abroad—it’s our duty to protect it here at home.”

“No one should get a free pass for attacking our country from within. The rule of law is how we keep democracy strong.”

“Our oath didn’t expire. Veterans understand that democracy depends on accountability, not pardons for those who attacked it.”

Instagram/Threads

(Emotional, visual focus)

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Sample Posts

Social Media Toolkit

Veteran Voices Against Pardons for January 6th Insurrectionists

“Veterans know that true service means putting country before self. Pardoning those who participated in the January 6th attack betrays our values and weakens public trust. Accountability isn’t about division—it’s about upholding the principles that make our country strong.”

“January 6th wasn’t a protest—it was a violent attempt to undermine democracy. Pardons for insurrectionists only invite future violence. Veterans stood for the rule of law when we served. Now, we’re standing for it again by opposing pardons that erode accountability.”

Facebook/LinkedIn

(More narrative-driven, appeals to trust)

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Call to

Action

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Driving for action and support

Table of Contents

Brand Guidelines

Brand At A Glance

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Encourage personal stories and veteran videos:

TYPOGRAPHY

Call to Action

Social Media Toolkit

Veteran Voices Against Pardons for January 6th Insurrectionists

Tag elected officials in direct but respectful appeals:

“Dear @RepAccountable: Our veterans fought for a democracy built on the rule of law. Pardons for insurrectionists dishonor that legacy. Please stand with us and reject political violence.”

“Veterans: Your story matters. Speak out and remind our leaders why accountability matters. #VeteransDefendDemocracy”

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Visual & Content Suggestions

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Driving for action and support

Table of Contents

Brand Guidelines

Brand At A Glance

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Quote Graphics for Social Media Posts:

Visual & Content Suggestions

Social Media Toolkit

Veteran Voices Against Pardons for January 6th Insurrectionists

Access Graphics Here

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Imagery Suggestions:

Focus on key themes, such as patriotism, veterans speaking out, or the Capitol in peaceful resilience.

Visual & Content Suggestions

Social Media Toolkit

Veteran Voices Against Pardons for January 6th Insurrectionists

Access Graphics Here

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Hashtags for Amplification

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Driving for action and support

Table of Contents

Brand Guidelines

Brand At A Glance

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#DefendDemocracy

#RuleOfLaw

#VeteransForAccountability

#VeteransForDemocracy

#ProtectOurDemocracy

Visual & Content Suggestions

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Final Guidance

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Driving for action and support

Table of Contents

Brand Guidelines

Brand At A Glance

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Your voice as a veteran carries immense weight. The Chamberlain Network stands for civic engagement and strengthening democracy—not for political theater.

Remind your networks that accountability is the cornerstone of justice.

The oath to protect the Constitution doesn’t expire. Accountability isn’t about revenge—it’s about protecting the future of our democracy.

#VeteransForAccountability #DefendDemocracy

Our Namesake

Social Media Toolkit

Veteran Voices Against Pardons for January 6th Insurrectionists

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Contact Us

Who to reach with questions?

Chris Purdy, CEO

info@chamberlainnetwork.us