1 of 6

Revenue Streams

List your sources of revenue

Cost Structure

List your fixed and variable costs

Channels

List your path to customers

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Unfair Advantage

Something that can not be easily copied or bought

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Unique Value Proposition

Single, clear, compelling message that turns an unaware visitor into an interested prospect

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HIGH-LEVEL CONCEPT

List your X-for-Y analogy

(E.g. YouTube = Flickr for Video)

Key Metrics

List the key numbers that tell you how your business is doing

Solution

Outline a possible solution for each problem

Problem

List your customer’s top 3 problems

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EXISTING ALTERNATIVES

List how these problems are solved today

A free resource created by Loopers

Customer Segments

List your target customers and users

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EARLY ADOPTERS

List the characteristics of your ideal customers

Lean Canvas

Project:

​

Owner:

​

Date:

Version:

Notes:

​

This template is shamelessly robbed from Lean Stack, who deserve all credit.

2 of 6

Revenue Streams

List your sources of revenue

Cost Structure

List your fixed and variable costs

Channels

List your path to customers

​

Unfair Advantage

Something that can not be easily copied or bought

​

Unique Value Proposition

Single, clear, compelling message that turns an unaware visitor into an interested prospect

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

HIGH-LEVEL CONCEPT

List your X-for-Y analogy

(E.g. YouTube = Flickr for Video)

Key Metrics

List the key numbers that tell you how your business is doing

Solution

Outline a possible solution for each problem

Problem

List your customer’s top 3 problems

​

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​

​

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​

​

​

​

​

EXISTING ALTERNATIVES

List how these problems are solved today

A free resource created by Loopers

Customer Segments

List your target customers and users

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

EARLY ADOPTERS

List the characteristics of your ideal customers

Lean Canvas

Project:

​

Owner:

​

Date:

Version:

Notes:

​

This template is shamelessly robbed from Lean Stack, who deserve all credit.

3 of 6

Revenue Streams

List your sources of revenue

Cost Structure

List your fixed and variable costs

Channels

List your path to customers

​

Unfair Advantage

Something that can not be easily copied or bought

​

Unique Value Proposition

Single, clear, compelling message that turns an unaware visitor into an interested prospect

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

HIGH-LEVEL CONCEPT

List your X-for-Y analogy

(E.g. YouTube = Flickr for Video)

Key Metrics

List the key numbers that tell you how your business is doing

Solution

Outline a possible solution for each problem

Problem

List your customer’s top 3 problems

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

EXISTING ALTERNATIVES

List how these problems are solved today

A free resource created by Loopers

Customer Segments

List your target customers and users

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

EARLY ADOPTERS

List the characteristics of your ideal customers

Lean Canvas

Project:

​

Owner:

​

Date:

Version:

Notes:

​

This template is shamelessly robbed from Lean Stack, who deserve all credit.

4 of 6

Revenue Streams

List your sources of revenue

Cost Structure

List your fixed and variable costs

Channels

List your path to customers

​

Unfair Advantage

Something that can not be easily copied or bought

​

Unique Value Proposition

Single, clear, compelling message that turns an unaware visitor into an interested prospect

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

HIGH-LEVEL CONCEPT

List your X-for-Y analogy

(E.g. YouTube = Flickr for Video)

Key Metrics

List the key numbers that tell you how your business is doing

Solution

Outline a possible solution for each problem

Problem

List your customer’s top 3 problems

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

EXISTING ALTERNATIVES

List how these problems are solved today

A free resource created by Loopers

Customer Segments

List your target customers and users

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

EARLY ADOPTERS

List the characteristics of your ideal customers

Lean Canvas

Project:

​

Owner:

​

Date:

Version:

Notes:

​

This template is shamelessly robbed from Lean Stack, who deserve all credit.

5 of 6

Revenue Streams

List your sources of revenue

Cost Structure

List your fixed and variable costs

Channels

List your path to customers

​

Unfair Advantage

Something that can not be easily copied or bought

​

Unique Value Proposition

Single, clear, compelling message that turns an unaware visitor into an interested prospect

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

HIGH-LEVEL CONCEPT

List your X-for-Y analogy

(E.g. YouTube = Flickr for Video)

Key Metrics

List the key numbers that tell you how your business is doing

Solution

Outline a possible solution for each problem

Problem

List your customer’s top 3 problems

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

EXISTING ALTERNATIVES

List how these problems are solved today

A free resource created by Loopers

Customer Segments

List your target customers and users

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

EARLY ADOPTERS

List the characteristics of your ideal customers

Lean Canvas

Project:

​

Owner:

​

Date:

Version:

Notes:

​

This template is shamelessly robbed from Lean Stack, who deserve all credit.

6 of 6

Revenue Streams

List your sources of revenue

Cost Structure

List your fixed and variable costs

Channels

List your path to customers

​

Unfair Advantage

Something that can not be easily copied or bought

​

Unique Value Proposition

Single, clear, compelling message that turns an unaware visitor into an interested prospect

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

HIGH-LEVEL CONCEPT

List your X-for-Y analogy

(E.g. YouTube = Flickr for Video)

Key Metrics

List the key numbers that tell you how your business is doing

Solution

Outline a possible solution for each problem

Problem

List your customer’s top 3 problems

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

EXISTING ALTERNATIVES

List how these problems are solved today

A free resource created by Loopers

Customer Segments

List your target customers and users

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

EARLY ADOPTERS

List the characteristics of your ideal customers

Lean Canvas

Project:

​

Owner:

​

Date:

Version:

Notes:

​

This template is shamelessly robbed from Lean Stack, who deserve all credit.