OLX Brand Snapshot
‘Everyone gets
more’�brand snapshot
Why do we need a brand positioning?
This is crucial, as there are a number of other marketplaces out there (established horizontals and emerging disruptors) that are taking market share; OLX has high salience (many know us), but it can often seem like there is little clear difference between us and competitors.
Simply, a strong brand positioning makes us better understood by the people who we need to be understood by… customers.
A positioning helps us to differentiate ourselves from competitors.
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OLX Brand Snapshot
The four pillars of a strong positioning…
While staying true to the DNA that people know us for.
This connection is not superficial; it's built on the genuine value we provide
and the genuine difference
we make.
In a world where brands
come and go, those that are consistently activated stand
the test of time and drive superior business results
today and tomorrow.
It is crucial to offer something truly brilliant and different to our customers, as more meaningful brands can justify higher price points.
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To be future proofed
To have a positive impact
To be consistent or cohesive
To be different in the market
OLX Brand Snapshot
The journey that led to this positioning:
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Phase 1
Explore
Gathering insights and inspiration
to create solid foundations
for the new positioning
Fine-tuning the winning
positioning and preparing
for a successful roll out
Phase 3
Land
Co-creating, refining and testing new positioning territories
Phase 2
Craft
Launch
Internal grounding
External
inspiration
Explorative depth interviews
Crafting workshop
Qualitative customer Ideation
Quantitative validation
Positioning writing
Landing session
Alignment & implications
Positioning rollout
Embedding sessions
49x stakeholders
18x C2C�12x B2C | 6x B2B
60x strategic docs
6x stakeholder interviews
18x C2C �12x B2C | 6x B2B
1,200x C2C
OLX Brand Snapshot
Our positioning:�Everyone gets more
We enable opportunities, bringing people together to succeed
Everyone gets more is about how both buyers and sellers get genuine benefits from using the OLX platform. It highlights a collaborative environment where people can easily buy, sell, and
trade items, leading to positive outcomes for all involved (people, communities, world).
OLX enables its users to advance their goals, whether they are decluttering their homes, finding great deals, sourcing a significant gift, or tracking down a campervan for that special road-trip.
OLX is a reliable partner in helping people achieve success and satisfaction in their transactions.
We enable everyone to get more.
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OLX Brand Book | Our positioning
What that means:
With OLX, every deal is beneficial because
all parties work together.
This is not necessarily just two people involved,
a buyer + a seller, there can be many more. �OLX is the enabler, catalysing this network �of people.
Through an abundance of opportunities
and fulfilling experiences OLX helps people
to feel positive momentum and progress.
We make gains possible.
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‘Everyone gets
more’
OLX Brand Book | Our positioning
What makes �us different�Why �Everyone �gets more �will help �us win�
Everyone gets more
We enable opportunities, bringing people together
to succeed
Smart Choices
We help everyone make smart choices
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FROM:
FUNCTIONAL
CATEGORY NORMATIVE
A TOOL
PASSIVE
PRACTICAL
ACHIEVABLE
TO:
EMOTIONAL
DIFFERENTIATED
AN OUTCOME
ACTIVE
VISIONARY
ASPIRATIONAL
OLX Brand Book | Our positioning
Our brand positioning framework:�Everyone gets more�We create opportunities for everyone, connecting people together to thrive
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The positive impact we will have on people
and the world they live in
Benefits & RTBs
Brand Character
Positioning
Purpose
Mission
Belief
Human Insight
Our Audience
Why we exist, our driving force
Our philosophy in simple terms
What we solve
Who we work for
How we show up
Who we are
To build a thriving, more sustainable world through trade
To connect anyone who wants to strike a good deal with people worth doing meaningful business with - to help them step forward in life and thrive together
Each interaction with our platform not only transforms individual lives but also contributes to making the world a better place for everyone. We believe that it’s all the small steps of progress and moments of fulfillment that make us feel like we’re thriving on a bigger level.
We all aspire to thrive and progress in life. However, the journey isn’t
always easy; life's burdens can weigh heavily, and significant victories
occur only occasionally.
For anyone who wants to thrive - consumer buyers, consumer sellers or professional sellers.
How we back it all up
Functionally - OLX brings connections and deals, flexibility & unique items
Emotionally - we create moments of fulfillment, small and big, as everyday on OLX there are successful outcomes and genuine reasons to celebrate.
Abundance - millions of items, services, jobs, cars places users can buy, sell, rent and offer almost everything
Reach - having millions and millions of monthly users
Autonomy - facilitating direct contact with OLX users
Empowering - inclusive and accessible to all, acknowledging and respecting individual ambitions
Practical - always there to offer smart advice, choices and resources in a straightforward manner, inspiring people to act
Optimists - we’re positive enablers who celebrate every success and use optimism as an act of resistance in a world of doom & gloom
OLX Brand Snapshot
Our manifesto:
We all aspire to thrive and progress in life.
However, the journey isn't always easy; life's burdens can weigh heavily, and significant victories occur only occasionally. That's why we've created a platform that empowers people to trade on their terms, connecting businesses, individuals, and profit opportunities. We're here to foster personal and professional growth, no matter how big or small the mission.
At OLX, the power of optimism drives us. We celebrate every success and recognise the daily
efforts of our users. Whether you're in need of something or looking to sell, OLX provides a solution for everyone. Together, we create shared moments of joy, fostering a sense of thriving in
our community.
We aim to be more than just a platform for second-hand items; we strive to fulfill people's life purposes, bring joy, and address daily needs. Our goal is to impact users' lives positively, from fulfilling dreams to the simple pleasure of discovering a unique item on OLX. Each interaction with our platform adds to small steps of progress and moments of fulfillment that make us feel like we’re thriving on a bigger level.
At OLX, we believe that everyone deserves access to the best opportunities, prices, and choices. Whether it's replacing a broken appliance, acquiring essential technology, or furnishing a home on a tight budget, OLX is here to turn those desires and needs into accessible realities.
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OLX Brand Snapshot
Our ambassadors
We have internal ambassadors
on hand. They are here to ask questions to and help us
make Mutual thriving a reality.
OLX Brand Snapshot
Mutual thriving�Ambassadors�
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Dave Westerhof
Chief Marketing Officer EU
dave.westerhof@olx.com
Andreia Pacheco
Head of Marketing OLX, RPB
andreia.pacheco@olx.com
Michał Wiśniewski
Head of Marketing OLX, PL
mwisniewski@olx.pl
Filip Fiedorow
Marketing Director OLX, EU
filip.fiedorow@olx.pl
Andrii Vasyliev
Head of Marketing, UA
andrii.vasyliev@olx.com
OLX Brand Snapshot
Thanks for reading.
OLX Brand Snapshot