Five Star Phonies

KAHOOT VERSION

Consumer Skills

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1. _______ of online reviews on major websites like Amazon, Walmart & Sephora are fake.

1. Less than 15%
2. About 20%
3. About 25%
4. More than 30%

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FIVE STAR PHONIES | DECEMBER 6, 2019 EDITION | NEXT GEN PERSONAL FINANCE

1. _______ of online reviews on major websites like Amazon, Walmart & Sephora are fake.

• Less than 15%
• About 20%
• About 25%
• More than 30%

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FIVE STAR PHONIES | DECEMBER 6, 2019 EDITION | NEXT GEN PERSONAL FINANCE

2. According to Fakespot Inc, what makes reviews fake or fraudulent?

• they’re generated by bots
• the seller writes them
• people get paid to write them
• they’re from unverified purchases

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FIVE STAR PHONIES | DECEMBER 6, 2019 EDITION | NEXT GEN PERSONAL FINANCE

2. According to Fakespot Inc, what makes reviews fake or fraudulent?

• they’re generated by bots
• the seller writes them
• people get paid to write them
• they’re from unverified purchases

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FIVE STAR PHONIES | DECEMBER 6, 2019 EDITION | NEXT GEN PERSONAL FINANCE

3. Amazon reported spending ______ to protect customers from review abuse & other fraud or misconduct in 2019.

• $400 million
• $500 million
• $750 million
• $900 million

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FIVE STAR PHONIES | DECEMBER 6, 2019 EDITION | NEXT GEN PERSONAL FINANCE

3. Amazon reported spending ______ to protect customers from review abuse & other fraud or misconduct in 2019.

• $400 million
• $500 million
• $750 million
• $900 million

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FIVE STAR PHONIES | DECEMBER 6, 2019 EDITION | NEXT GEN PERSONAL FINANCE

4. Which company removed all ratings and reviews from their website 12 days before Black Friday?

• Amazon
• Apple
• Target
• Walmart

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FIVE STAR PHONIES | DECEMBER 6, 2019 EDITION | NEXT GEN PERSONAL FINANCE

4. Which company removed all ratings and reviews from their website 12 days before Black Friday?

• Amazon
• Apple
• Target
• Walmart

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FIVE STAR PHONIES | DECEMBER 6, 2019 EDITION | NEXT GEN PERSONAL FINANCE

5. What percentage of people trust online reviews just as much as they trust their friends?

• 37%
• 53%
• 84%
• 99%

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FIVE STAR PHONIES | DECEMBER 6, 2019 EDITION | NEXT GEN PERSONAL FINANCE

5. What percentage of people trust online reviews just as much as they trust their friends?

• 37%
• 53%
• 84%
• 99%

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FIVE STAR PHONIES | DECEMBER 6, 2019 EDITION | NEXT GEN PERSONAL FINANCE

You’ve completed the exercise, now it’s time to learn

more about the current event:

FIVE STAR PHONIES | DECEMBER 6, 2019 EDITION | NEXT GEN PERSONAL FINANCE

Discussion Prompt:

Do you check reviews when shopping online? Why/why not?

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How do the reviews impact your shopping behavior?

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FIVE STAR PHONIES | DECEMBER 6, 2019 EDITION | NEXT GEN PERSONAL FINANCE

Extend Your Learning

Relevant Resources from NGPF:

• What percent of reviews posted on popular e-commerce sites are fake? (Question of the

Day)

• Ethics as a Consumer (Lesson)
• PROJECT: Ethical or Not? (Project)

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References:

• Black Friday Shoppers: Beware of Fake Five-Star Reviews (Wall Street Journal)
• Shopping online this Black Friday? Beware:1/3 of online reviews are fake (FastCompany)
• When Is a Star Not Always a Star? When It’s an Online Review (NYTimes.com)
• Amazon and the problem of fake reviews (Financial Times)
• Where did Apple’s online store reviews go? (thenextweb.com)

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FIVE STAR PHONIES | DECEMBER 6, 2019 EDITION | NEXT GEN PERSONAL FINANCE