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Stats provided by PBFA from SPINS & other data sources

  • $8B spent on plant-based products in the last year which remained stable at 4.5% unit share in 2022.

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  • SPINS is now tracking 20 plant-based categories, up from six categories tracked just five years ago.

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  • Fast-growing segments include plant-based creamer (+24%), Butter (+15%), Eggs (+14%), and Ready-to-Drink Beverages (+17%).

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  • Plant-based milk remains the largest segment, reaching 41% of households and maintaining a 76% repeat rate.

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  • 70% of the U.S. population consumes plant-based foods, with all generations participating in the category.

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  • Nearly 79% of Gen Z choosing to go meatless one day a week, and 65% say they want a more plant-forward diet.

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Plant-Based is Poised for Steady Growth

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Seasonal Calendar

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

Veganuary

Spring Into Plant-Based

Sun, Fun & Plants

Fall In Love with Plant-Based

PlantsGiving

Peace. Love. Plants.

Building on 5 years of successful collaboration, the PBFA Marketplace Development Team will continue to partner with retailers to capture vendor marketing dollars, engage flexitarian shoppers and help drive category sales.

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Previous PBFA multi-vendor programs have generated the following lift for participants:

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Lucky Fall 2018 – +700%

Kroger Jan 2020 – +33%

Hannaford Spring021 – +17%, +22% ecom

Hannaford Fall 2022 – +6.6%, +34% ecom

Hannaford Summer 2023 - +5%, +15% ecom

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Multi-brand programs enable greater reach at a lower cost for emerging brands, build scale for retailers, and help shoppers discover new product options.

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PBFA is partnering with Meijer for an exclusive 2-week Multivendor Campaign 4/14-4/27

  • Tactics include enhanced content page featuring Plant-Based messaging & participating items on Meijer.com
  • Targeted offsite display
  • Equity Ad block (estimated 200K+ views, 600+ clicks)
  • Enhanced content page
  • In Store signage
  • PBFA social & industry PR, plus assets for brand social
  • Turnkey creative & post promo analysis

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Cost: $10,000 PBFA Members, $12,500 NonMembers

Cost for above for solo brand is $35,000+

Contact: Nikki Smith, PBFA, Nikki@PlantBasedFoods.org

Provide featured upc image, all participating upcs, Meijer vendor #

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Must have a minimum of 5 brands to run campaign

Final sign up deadline: Friday, February 9, 2024

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April 2024 Opportunity

Enhanced

Content Page

Email