Question of the Day

Behavioral Finance #20

Which offer would make you more likely to buy a $50 pair of jeans: $10 off or 20% discount?

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$10 off

20% off

Question of the Day

Behavioral Finance #20

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Follow Up Questions

1. How do most retailers choose to reduce the cost of items: dollars saved or percentage discount?
2. For the example given with this question, which of the two offers yields the largest amount of savings to the consumer?
3. Why do you think consumers are driven to the biggest number?

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