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The Online Information Session

JUST DO IT--TOGETHER!

Hi, we’re from Boise State.

THE ROADMAP

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Start With Vision

The Marketing

The Info Sessions

The Results

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The Vision

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WE STARTED WITH A VISION

The Vision

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WE CREATED A MARKETING PLAN

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We started small with a landing page for RSVPs and buttons on all of our top level pages.

OWNED ACTIVITIES

We posted across social media channels, tagging our academic partners. We also utilized larger University channels, too.

We sent email invitations to our target audiences highlighting how the sessions could help them take the next step toward their goals.

EARNED(ish) ACTIVITIES

• Media kits for Community Colleges and program partners
• Corporate outreach using our Educational Outreach Team
• Social sharing

PAID ACTIVITIES

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• Boosted Facebook events - transitioned to paid traffic ads
• Incorporated into search ads

What goes into a live session?

The Vision

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WE HOSTED LIVE, INFO SESSIONS

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HOSTING AN INFO SESSION

• Create a PowerPoint for each program
• Practice, Practice Practice
• Focus on generating conversation, not on the content of the PowerPoint

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CONVERTING LEADS

Treat every registration like a new lead

• Call, email and text link to the session
• Try to engage 1:1 before the information session

REAL AND RELATABLE

TIPS AND TRICKS

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• Don’t worry about being perfect
• Know your audience age/goals
• Keep your computer screens organized
• Remove distractions in your background

What goes into a live session?

The Vision

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THE RESULTS

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What we’re working toward

WHAT COMES NEXT

We want to know:

What have you done?

• Collaboration between marketing and enrollment teams
• Information sessions as a recruitment tool
• Other efforts to increase awareness

THANK YOU!

QUESTIONS?