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Revolutionizing Property Sales

REAL ESTATE

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GET ADVANTAGE AMONG THE COMPETITION AND BE THE LEADER OF THE RISING MARKET.

Selling luxury properties isn’t a one-step process that can happen on its own, nor will a shoddily-put-together marketing strategy suffice.

�The housing market is hot right now, and buyers are ready for new homes. But reaching new buyers is more challenging than it sounds. In a world riddled with marketing messages, buyers on the house-hunt rarely see advertisements for new homes and neighbourhoods among the hubbub of currently on-market homes.

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TARGETING REGULATIONS

That leaves it up to the advertiser to make sure the most relevant offers are always shown to buyers.

Hunch campaigns allow you to easily group offers and assign them to broad adsets, ensuring the best overall performance.

REAL ESTATE ADS OFTEN FALL INTO META’S SPECIAL CATEGORY ADS. DUE TO ANTI-DISCRIMINATION PRACTICES, THE TARGETING POSSIBILITIES ARE LIMITED.

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Managing long-game campaigns

The Real Estate sales cycles consist of long and consistent engagement.
The properties are unique, which makes the deals come from prolonged retargeting cycles on many properties that change over time.
This means that all ads have to communicate key points and offer buyers exactly what they are looking for (neighbourhood, price range, area, number of rooms).
This is impossible without serious feed and campaign management, and visuals.

PROBLEM:

SOLUTION:

Hunch’s catalog system, Feed Management solutions and Creative Image and Video Studio.
Automated ads and Dynamic Product Ads offer an easy way to group and manage properties in logical groupings that present relevant offers to the buyers who missed out on the initial property they were looking for.

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OVERCOMING OBSTACLES

Having a feed that is Meta-compatible could sometimes be a challenge.

Hunch has a perfect tool for making your feed from 3rd-party sources (Channable, DataFeedWatch) compatible with Meta while helping you keep all the information you want your customers to know.

Enter Feed mapper and Feed extender.

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Personalization at Scale - Dynamic promo Ads

Promote the properties by location.
Display high-impact property photos, mark the pricing and property specifics.

WHAT TO SHOW:

WHEN TO USE:

Top of the funnel.
Target lookalike and custom audiences.

Comparing to other Meta verticals, Real Estate has been more slower to move in digital.
Media wasn’t always digital-first and data and websites structure wasn’t built for what eCommerce expected.
However, Paid Social has proven to be the most effective at lead generation so Real Estate companies had to accommodate.
Since most Real Estate companies have a big offer of properties, Dynamic ads are their ultimate solution for Paid Social advertising.

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Playbooks.

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Promote top Properties with Hunch Templates

Use Dynamic Creative to craft property promotions that are relevant to your target audience, delivered with precision, the right offer and high-end creative.
Creatives focused on the number of different rooms, bathrooms, bedrooms can be highly visual.
Some data that you have and could make a difference in the success of your deal may not be available on Meta. Through Hunch you can utilize that data in your templates, making it visual. You’ll automatically showcase personalized ads with the exact property specifics that the buyer wants.

PLAYBOOK

Enhanced DPAs can drastically help in efficiently promoting different properties and their specifics, increasing relevance and shortening the buying decision time.

IMPACT

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Capture attention with Smart Video

In the sea of endless ads, make your offer stand out with a high-production video ad of your properties.
Build video templates that are overlaid with property data or show multiple properties in one resonant video ad.

GOAL:

IMPACT:

Video ads engage multiple senses and can deliver more information in a shorter amount of time.
Tell your audience the story of your offer in the most effective format in modern advertising.

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DYNAMIC LOCALIZATION

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Make your buyers feel like missing out

Creating highly-engaging creatives make people click on the ad. But creating an ad that connects with them is what will make buyers contact you!
Connecting property to their real estate agent makes that step easier for the customers.

PROBLEM:

SOLUTION:

Letting customers meet a familiar agent is possible both through Hunch DPA and Automated ads.

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Dynamic Retargeting

Neighborhoods
Prices
Special offers

WHAT TO SHOW:

WHEN TO USE:

Bottom funnel user retargeting.
Retarget buyers who searched, viewed or engaged with certain property offers.

GOAL:

Encourage buyers to attend an open house event. Boost home viewings for specific properties.

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Faster Creative

Testing

Connect your catalog and choose products by SKU or product set
Design several key visual concepts
Scale production of assets both image and video
Launch creatives into campaigns
Run A/B tests
Setup conditional creative and auto-rules to optimize for performance

PLAYBOOK

Find winning SKUs and creative angles faster leading to better overall CTR and ROAS.

IMPACT

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Success.

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Contextualizing creatives for 4000 rooms in 43 campuses across the UK with reduced time to launch.

CHALLENGE:

Automated launches with smart campaigns and real-time optimization capabilities.

SOLUTION:

Workflow automation: more than 500 image and video ads were updated daily with new property availability information in just 4 minutes.

RESULTS:

Unite Students is the leading provider of student accommodation in the UK. Their goal was to promote housing for nearly 4000 rooms from 43 campuses in 12 UK cities, and manage real-time updates and daily campaign optimization. The Hunch Automated ads solution enabled Unite Students to optimize and generate new creatives with ease.

70% OF CAPACITIES

RENTED IN JUST 2 WEEKS.

CPM DOWN BY 36%

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HUNCH’S 4-STEP FRAMEWORK.

Hunch can drastically reduce your production and launch time and manage your ad strategy all in one platform.

CONNECT

CREATE

AUTOMATE

OPTIMIZE

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POWER OF CREATIVE SCALE.

And here’s a preview of how much time and resources Hunch can save you within an example of setting up just one campaign. Multiply this by the number of your campaign initiatives and the time savings very quickly add up.

1 Design Concept

10 Products

3 Purchase

Motivators

4 Ad Formats

3 Placements

Output

Without Hunch, your designers would need to produce hundreds of creative assets manually. But with Hunch dynamic templates, this process is fully automated, so your designer can focus on creating the best visual, and let Hunch do the rest.

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