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© Santi Urso

Associate Creative Director

↘ LePub Amsterdam

Born in Italy. Based in Amsterdam. Working worldwide.

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About

Associate Creative Director at LePub

Amsterdam, Netherlands

2022 – Present

Senior Creative at Boomerang

Amsterdam, Netherlands

2021 – 2022

Senior Art Director at Saatchi & Saatchi

Melbourne, Australia

2018 – 2021

Art Director at Leo Burnett

Milan, Italy

2016 – 2018

Art Director at Duval Guillaume

Antwerp, Belgium

2015 – 2016

Art Director at KKLD

Berlin, Germany

2014 – 2015

Digital Art Director at Publicis

Rome, Italy

2012 – 2014

Tutor at AWARD School

Melbourne, Australia

2020

Tutor at AWARD School

Melbourne, Australia

2019

Experience

Teaching

Contacts

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About

Cannes Lions – Gold – Brand Experience & Activation – The Closer

Cannes Lions – Gold – PR – The Candidate

Cannes Lions – Silver – Brand Experience & Activation – The Closer

Cannes Lions – Silver – Outdoor – The Closer

Cannes Lions – Silver – Outdoor – The Closer

Cannes Lions – Silver – PR – Sponsor Day

Cannes Lions – Silver – Promo & Activation – The Candidate

Cannes Lions – Silver – Promo & Activation – The Candidate

Cannes Lions – Bronze – Outdoor – The Closer

Cannes Lions – Bronze – Direct – The Closer

Cannes Lions – Bronze – PR – The Closer

Cannes Lions – Bronze – Media – Business Booster

Cannes Lions – Bronze – Film – Dream Island

Cannes Lions – Bronze – Direct – Sponsor Day

Cannes Lions – Bronze – Film – The Candidate

Cannes Lions – Bronze – Titanium & Integrated – The Candidate

Cannes Lions – x21 Finalist

Clios – Gold – The Candidate

Clios – Silver – OOH – The Closer

Clios – Silver – The Candidate

Clios – Silver – The Candidate

Clios – Silver – The Candidate

Clios – Bronze – PR – The Closer

Eurobest – Silver – Outdoor – The Closer

Eurobest – Silver – Direct – The Candidate

Eurobest – Silver – Film – The Candidate

Eurobest – Bronze – Media – The Candidate

Eurobest – Bronze – PR – The Candidate

Eurobest – Bronze – Promo & Activation – The Candidate

Eurobest – Bronze – Integrated – Business Booster

Eurobest – x5 Finalist

D&AD – Wood – Integrated – The Candidate

D&AD – Wood – Direct – The Candidate

D&AD – x1 Finalist

New York Festival – Grand Prix – The Candidate

New York Festival – Gold – The Candidate

New York Festival – Bronze – Dream Island

New York Festival – x4 Finalist

Andy – Gold – Idea – The Closer

One Show – Silver – Experiential & Immersive – The Closer

One Show – x7 Finalist

Epica – Silver – The Candidate

Epica – Bronze – The Candidate

Epica – Bronze – The Candidate

Golden Drum – Gold – OOH – The Closer

Golden Drum – Bronze – Integrated – The Closer

Golden Drum – Bronze – Motion Craft & Direction – The Closer

Golden Drum – x3 Finalist

LIA – Gold – Integration – The Closer

LIA – Gold – The Candidate

LIA – Bronze – Ambient & Activation – The Closer

PIAF – Gold – The Candidate

PIAF – Gold – The Candidate

FAB – Gold – The Candidate

FAB – Gold – The Candidate

Art Directors Club Italy – Gold – The Candidate

Art Directors Club Italy – Gold – The Candidate

Art Directors Club Italy – Silver – Business Booster

Art Directors Club Italy – Silver – The Candidate

Art Directors Club Italy – Silver – The Candidate

Art Directors Club Italy – Silver – The Candidate

Art Directors Club Italy – Silver – The Candidate

Art Directors Club Italy – Bronze – The Candidate

Art Directors Club Italy – x1 Finalist

Young Lions Italy – Gold – Print – PORCO2

Young Lions Italy – Gold – Digital – #ColpoDiScena

Young Lions Italy – Silver – Digital – First Time Child

Awards

Clients

Heineken

adidas

Lavazza

Mondelez

Burger King

L'Oréal

Visit Victoria

Bank Of Melbourne

Devondale

McDonald’s

RMHC

AXA

PwC

City of Antwerp

Mini

Bayer

Panasonic

Baume & Mercier

Renault

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© Santi Urso

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Work index

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Heineken

The Closer

We launched Heineken’s new positioning “For a fresher world” with a campaign bringing a fresh perspective to work-life balance. As more and more people, especially Gen Z, are facing overwork and burnout, we wanted to remind everyone that logging off can be easier than they think. So we created The Closer: a bottle opener that automatically closes your work when you open a beer. The device that we designed, manufactured, and shared with the world doesn’t just help people #WorkResponsibly, but helps the world be just a little fresher.

↘ Film

↘ PR activation

↘ Case study

2022

Agency: LePub Amsterdam

Role: Senior Creative

Recognitions:

Cannes Lions, Clios, One Show, D&AD, Eurobest, Golden Drum, Andy, LIA

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Heineken

Irish-ish for a day

On St. Patrick’s Day, people take over the streets wearing green and orange hats, flags, and hearts, embracing the Irish spirit by getting together for beers. How can a Dutch beer join this party? By turning its most iconic symbol into the symbol of the day. Merging our brand color with the iconic Heineken pint, we've crafted a unique visual message that nods to tradition and winks at the celebration – in true Heineken fashion. By literally turning Heineken's always-on conventional billboards, we've turned them into Irish flags. For one day, even heineken.com and Wikipedia were saying we were an Irish beer (Slaínte, internet!). Making our brand Irish-ish for a day and inviting everyone else to do the same.

2024

Agency: LePub Amsterdam

Role: Associate Creative Director

Recognitions:

Cannes Lions – Shortlist

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Heineken

The Beer Level

Every step of crafting a Heineken is towards a balanced taste.

But on the very last mile between the perfect pour and the first sip,

a wobbly table can compromise that perfect balance. That’s why we created The Beer Level, a special spirit level filled with Heineken beer. Made in collaboration with the brew master Willem van Waesberghe, it’s been designed to ensure non-wobbly surfaces in every Heineken bar. Because a perfectly balanced beer deserves a perfectly balanced table. Then, to help everyone to do the same everywhere, we also created a Mini Beer Level and distributed in all our bars.

2024

Agency: LePub Amsterdam

Role: Associate Creative Director

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Heineken

Beer flow

Everything that is done at Heineken is focused on a single moment: the first sip. Since its origins in 1873, the brand has consistently focussed on this special moment. Because the first sip of Heineken is not just any sip. Its refreshing taste is what separates work from after-work, day from night, duty from leisure, Agh from Aaahhh. To capture the very essence of our beer we created a product film that literally follows the journey of a Heineken from the perfect pour to that first refreshing sip.

↘ Film

2024

Agency: LePub Amsterdam

Role: Associate Creative Director

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adidas

Into the zone

A comfortable run doesn’t beat any records or get you first over the finish line. It gets you something a little different. Some call it runner’s high. Others call it ‘the zone’. Or just a clear mind. And the fastest way to get there? adidas Supernova.

↘ Film

2023

Agency: LePub Amsterdam

Role: Associate Creative Director

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Lavazza

Marte

This Earth Day campaign focuses on a different planet – one billionaires seem to be obsessed with – Mars. We created a fake blend of coffee from the red planet called ¡Marte! (a play off their organic collection ¡Tierra!) to show people why Lavazza works so hard at protecting Earth. Because coffee grown on Mars would be worse than gas station coffee (sorry gas station coffee lovers).

↘ Film

2023

Agency: LePub Amsterdam

Role: Associate Creative Director

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Oil Garden

Drops of nature

Oil Garden is an essential oil brand established in Byron Bay, its mission is to capture the power of nature in a single drop. To relaunch the brand in 2019 we developed a campaign that communicates the essence of the oils, together with a versatile design system featuring every single ingredient in their products.

2019

Agency: Saatchi & Saatchi Melbourne

Role: Senior Art Director

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St. Lukes Health

SNUG

Every aspect of our life is connected to health. That’s why SNUG, the new app from St. Lukes Health, connects medical history, family health and fitness stats in one place. For the launch of the SNUG app, we built a simple and versatile design system, starting from the logo and then applying it to every touchpoint.

↘ Case study

2019

Agency: Saatchi & Saatchi Melbourne

Role: Senior Art Director

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McDonald’s

Ronald

During 2017, McDonald’s changed a lot. It introduced screen ordering, table service, delivery and the restaurants were totally redesigned. In order to show this new face, we used its oldest face, Ronald McDonald and gave him a fresh new look.

2017

Agency: Leo Burnett Milan

Role: Art Director

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McDonald’s

Tasty Olympics

In order to trigger users’ engagement during the Olympic Games and enhance McDonald’s visibility as the official restaurant of the event, we developed a series of visuals which present each sport through McDonald’s iconic products.

2016

Agency: Leo Burnett Milan

Role: Art Director

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Renault

Business Booster

85% of italian enterprises are family run businesses. The worst problem for them is the relationships between fathers and sons, which can become hostile because of everyday close contact at work that threatens their business. The solution? To split them up. That’s why we developed for Renault’s commercial Vehicles the Business Booster app, which helps collaborate while being apart. Business Booster became a TV series that boosted enterprises, strengthening family union, and also an online platform for family businesses.

↘ Case study

2015

Agency: Publicis Rome

Role: Art Director

Recognitions:

Cannes Lions – Bronze

Eurobest – Bronze

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Dacia

Sponsor Day

During the financial crisis, people choose Dacia only for its low cost cars, but they don’t discern the brand from direct competitors. That’s why we had to increase the value of the brand to its customers, starting with small business owners. Dacia offered its sponsor space on Udinese football jersey for small sized companies. A life saving opportunity for business owners to become Udinese sponsor for one Serie A league game. The 3 winners of the online contest were guaranteed high visibility of their company name in PR, TV, digital and during live football matches.

↘ Case study

2014

Agency: Publicis Rome

Role: Digital Art Director

Recognitions:

Cannes Lions – Silver, Bronze

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Heineken

The Candidate

Heineken is world famous for its beer, but not much is known about the company behind the beer. To start building a positive corporate image, Heineken wanted to demonstrate that the Heineken brand attitude Open your world is also lived and breathed within the company. We had to prove that the world is full of possibilities that can only be accessed when getting out of your comfort zone and therefore challenges small-minded thinking and cultural stereotyping.

↘ Case study

2013

Agency: Publicis Rome

Role: Art Director

Recognitions:

Cannes Lions, Clios, Epica, Eurobest, LIA, New York Festival

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© Santi Urso

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Light Spills

Photography

I enjoy noticing the little moments when the sunlight hits life and turns it into a treat for my eyes. I like to call those Light Spills.

↘ Follow my stories

Ongoing

Instagram Stories

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SpaceResume

CV Templates

I’ve always hated the fact that only designers are able to have a good looking resume that’s easy to manage and gets you the job. So, after spending years helping friends and family, I created SpaceResume, a serie of professional resume templates designed for Google Doc, Word and Pages.

↘ Shop

2022

Etsy

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The Dojo Masterclass

Photoshop course

Creativity isn’t just a gift reserved for a chosen few, it’s a discipline that can be learnt with practice. The Dojo Masterclass is an advanced Photoshop course designed like a martial art training, so you can become a black belt in the art of Photoshop.

Launch video

↘ Enroll

2020

Skillshare

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TheInstaTrick

Experiment

A series of playful animations that break the boundaries of Instagram’s interface, exploring the possibilities of the platform.

↘ See more

2017

Instagram

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© Santi Urso