APPLE INC.
PRESENTED BY
Afaf Alam
LSC
MARKETING MANAGEMENT |
By:
.com
ABOUT APPLE
Apple Inc. is a multinational technology corporation in the United States that models, produces and markets electronic products, software for computers and internet services. It is listed as one of the corporations of Big Tech technology.
(Definitions, 2020)
TASK-1
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Afaf Alam
By:
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APPLE DURING COVID-19
(Apple, 2020) (The Business Standard, 2020)
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Afaf Alam
By:
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MARKETING PLANS FOR 2021
(Petten, 2020) (Dugan, 2020)
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Afaf Alam
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PROMOTION MARKETING
Though apple is a lot precise and detailed about their advertising manner. It can still be a flaw for them, as it lacks a lot of information.
(Arica, 2020) (Seven Steps Marketing, 2020)
TASK-2
CSR Activities
Apple can provide CSR activities like ‘Buy an I-product and apple will donate $1 to education as this pandemic forced people to switch to the digital education and not everyone can afford it .
Giving benefits to product users
Benefits like by giving an old iPhone they can get a new one or an upgraded one by adding money. Or giving them free customer services.
Donating products or services
By donating in humanitarian associations, the company will gain positive publicity and will attain a good amount of consumer output from within those events.
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Afaf Alam
By:
.com
RELATIONSHIP MARKETING
(Gordon, 2004)
Regular Communication
In terms of beneficial output, communicating regularly with consumers and letting them aware of useful updates is necessary. It can be a text, mail, phone or real interaction.
Advancing consumer care
A great method for increasing quality and balancing competition is advancing consumer care. Just because maximum number of consumers make their selection based on reviews.
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Afaf Alam
By:
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RELATIONSHIP MARKETING
(Joe D, 2017)
Creating brand recognition
Creating brand recognition
Creating a strong brand recognition is a major aspect of relationship marketing as this lets the consumers recognize and find their products in no time. And this also enhances the consumer relationship.
Digitalization
It can be a useful tool for expanding brand publicity and achieving consumers with the help of digitalization. Such as being a member of business groups and sharing the similarities and observing new ideas.
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Afaf Alam
By:
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DIGITAL MARKETING
8
(Google books, 2020)
Digital device: Apple can give access for making the purchase from their phones, tabs, pcs. Just because these days, people are more active on social media rather than going to a physical store.
Digital platforms: Apple can do the advertising of their products in the digital platforms like in the apps such as Facebook, Instagram, Amazon etc. This can increase their sales.
Digital media: Apple could utilize digital media by creating audio or video podcasts to target a large consumer base who are fascinated by technology and gadgets.
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Afaf Alam
By:
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INTERNAL ANALYSIS
Frue, 2016), (Evans, 2020), (Deighton, 2020),
(Murphy, 2020), (Bloomberg, 2020)
Strengths:
Weaknesses:
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Afaf Alam
By:
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EXTERNAL ANALYSIS
(Clover, 2020) (Gupta, 2020) (Wakabayashi, 2020)
Opportunities:
Threats:
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Afaf Alam
By:
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MARKET SEGMENTATION
Geographic Segmentation | Region: US and International Density: Urban |
Demographic Segmentation | Age: 20-45 Gender: Male and Female Income: High earners |
Behavioral Segmentation | Degree of loyalty: Most loyal |
Psychographic Segmentation | Social Class: Upper and Middle class |
According to Dudovskiy (2019), Apple market segmentation is illustrated below:
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Afaf Alam
(Dudovskiy, 2019)
By:
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CHALLENGES FOR APPLE INC. DURING COVID-19
(Leswing, 2020)(Ian King, 2020)(Kim, 2020)
TASK-3
The timely launch and availability of new iPhones are critical for Apple.
Majority of Consumers were not interested to buy Apple product.
The vast majority of Apple stores closed due to the Covid-19 pandemic.
The U.S.-China conflict has already upended the tech industry in both countries.
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Afaf Alam
By:
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OVERCOME BARRIERS
Your Date Here
For instance, the company’s “Time Flies” event will be held virtually, just like that in this pandemic situation they should use virtual world for launching their new Products.
(MDN, 2020) (Bhattacharya, 2020) (OECD, 2020).
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Afaf Alam
By:
.com
PRODUCT DEVELOPMENT & INNOVATION
Apple News Gets Proactive
About COV-19, there are lots of contradictory claims. This is confusing and Apple News has worked to curate the content it offers at a time when the global message needs to be completely clear.
Apple Book Shop
Apple's Books Shop in the U.S. now provides adults and children a limited selection of free books .
Track & Trace Covid-19
Apple and Google are creating technologies together to warn individuals if they have recently come into contact with those that have been found to be infected with coronavirus.
(Evans, 2020) (Kelion, 2020)
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Afaf Alam
By:
.com
RECOMMENDATIONS
Apple’s should maintain a good relationship with their competitors.
Most importantly they should come with a future strategy that how to tackle pandemic in future.
Apple should start practicing artificial intelligence.
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Maintain eco friendly environment
TASK-4
(Clift and Court, 2020)
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Afaf Alam
By:
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METHODS TO INCREASE REVENUES
Using the iPhone as a Springboard for Wearable Franchises
Apple's ability to create integrated experiences across its hardware, software and services is a major competitive advantage.
Continued Installed Base Growth
Continued growth of the iPhone installed base has naturally given Apple a larger number of consumers to whom it can cross-sell iPads, Macs and wearables. And it has also played a pivotal role in the growth of Apple's services revenue, which is now on a $45 billion-plus annual run rate.
(The Street, 2020)
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Afaf Alam
By:
.com
Apple should deliver services at home.
Apple should offer devices and services that customers can get helped by sitting at their home. If the average customer get this service once a month, it will increase the sales once a week to convince them to support the Apple company.
Apple should sale accessories
Apple posted rising sales for accessories such as Air Pods and services, Improving the level of client purchases includes buy from the company more frequently.
(Times, 2020), (SMITH, 2016)
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Afaf Alam
METHODS TO INCREASE REVENUES
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THANK YOU ALL
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