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Reports
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Reports
Megaphone Studio offers valuable data and analytics through self-serve Reports
Offer Metrics
Offer Metrics
Click-Through Data for Pop-Up Offers can be accessed through the Offers Tab in Megaphone Studio’s Editor:
Playlist Reports
Playlist Reports
1) In Megaphone Studio, click on the Reports tab in the top right corner of the screen
2) Runs are listed by Playlist Name and Date
Playlist Reports
Playlist Reports include an archive of poll results including:
Playlist Reports
Playlist Reports includes Trivia Scoreboard if you ran a Quiz:
Playlist Reports
Playlist Reports include several valuable reach metrics including:
Playlist Reports
Content Timeline shows minute-by-minute activity
Playlist Reports
Usage Data includes viewer engagement by device:
Usage Reports
User Actions can be downloaded for each project from Reports
Engagement Reports
In Megaphone Studio’s Reports, the Engagement tab gives you access to your project’s total usage statistics including:
Engagement Reports are broken down by
month and year
Viewer Feedback
Viewer Feedback
Download viewer Feedback by clicking in the
Feedback column
Viewer Feedback
Downloadable
Feedback Form
User Data
(Excel Spreadsheet)
Web Poll Reports
Web Poll Reports
Reports for each web poll can be accessed by clicking the graph icon in the top right corner
Web Poll Reports
Web Poll Reports include usage data including:
Web Poll Reports
Web Polls can also generate Usage Reports that include:
Glossary of Terms
Glossary of Terms
Unique Users – The number of unique users that participated in the run. A user may connect many times throughout a run, but only one unique session is counted
Total User Connections – The total number of connections made by users. A unique user may generate many connections throughout a run
Participated Since First Run – The percentage of users that participated in the current run and that have participated in at least one prior run. Returning users that clear their cache or use a different device will be considered new users
Glossary of Terms
Total Interactions – An interaction is counted when a user responds to a piece of content such as a survey or quiz. For a survey scene, a user may generate multiple interactions if they change their response
Average Interactions Per User – Total Interactions divided by Total Unique Users
Total User Engagement Time – The total amount of time that users are connected. Example: a single user connects twice – once for 3 minutes and 40 seconds and once for 6 minutes and 30 seconds, that user would contribute 10 minutes and 10 seconds to the Total User Engagement Time
Glossary of Terms
Average User Engagement Time – Total User Engagement Time divided by Total Unique Users
Content – Shows when the content appeared as well as information about the interactions with the content
Users – A list of participants who connected during this run
Resources
Resources
Support and Showcase
Megaphone Support
Best In Class Video Examples
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