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SENIOR PRODUCT DESIGNER�ECOBEE USE CASE STUDY

Presenter: Andrew Miller

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PROBLEM

KEY INSIGHTS

VALIDATION

SOLUTION

01

03

02

04

Agenda

The Ecobee user experience discoverability.

Navigation, Menu, & Identifiers.

Testing and validation methods that could be utilized.

See the solution. Q&A.

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Ecobee App

The app is elegant and futuristic with a dark aesthetic. The simple interface is intuitive and has little clutter or distraction.

Nonetheless, there are areas for improvement.

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The Problem

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The Ecobee smart-home thermostat app, and device interface, can be confusing to new, or unfamiliar users.

The navigation is slightly disjointed and it is difficult to find the features I need quickly.

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Key Insights

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Description

Example user story

A

Navigation

Highlight areas of the interface that get more frequent use by certain user personas.

As a user, I want to access and modify my comfort settings faster.

B

Menu

Rearrange interface options and de-prioritize the weather feature as a app menu option.

As a user, I want schedule as main menu options for faster access.

C

Identifiers

Menu icons could be more affordable and shortcuts are not quickly observable.

As a user, it would be helpful if the status indicator looked like a button so I know I can interact with it.

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Redesign

02

To correct the problem, I identified the pathways using user personas. I then modified the info architectecure by providing the user faster access to desired features and with more identifiers.

  • Placed weather icon outside app menu
  • Added Comfort and Schedule
  • Text to assist in identifying
  • Added circle to indicate actions.

current

redesign

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Validation

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Hypothesis: New users can access areas of the app faster and more easily without detriment to current user base.

Assumptions

User personas: automation, schedule, comfort, & eco.

Weather is still used frequently in EcoBee app.

User prefers fast access versus more beautiful aesthetic (3 menu options).

Testing Methods

A/B Testing - have users go through proposed design vs current and compare qualitative/quantitative data.

Shadow users - observe click patterns and habits.

Survey - to active users; what do they think? (A/B)

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Solution

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Enhancements:

More discoverable for new users.

Faster access to schedule and comfort.

Possible success metrics:

50% of new users understand app faster.

Less than < 30% of current users prefer

current design (most like redesign).

20% fewer support calls regarding

assistance with the app onboarding.

Figma design file ->