SENIOR PRODUCT DESIGNER�ECOBEE USE CASE STUDY
Presenter: Andrew Miller
PROBLEM
KEY INSIGHTS
VALIDATION
SOLUTION
01
03
02
04
Agenda
The Ecobee user experience discoverability.
Navigation, Menu, & Identifiers.
Testing and validation methods that could be utilized.
See the solution. Q&A.
Ecobee App
The app is elegant and futuristic with a dark aesthetic. The simple interface is intuitive and has little clutter or distraction.
Nonetheless, there are areas for improvement.
The Problem
01
The Ecobee smart-home thermostat app, and device interface, can be confusing to new, or unfamiliar users.
The navigation is slightly disjointed and it is difficult to find the features I need quickly.
Key Insights
02
| | Description | Example user story |
A | Navigation | Highlight areas of the interface that get more frequent use by certain user personas. | As a user, I want to access and modify my comfort settings faster. |
B | Menu | Rearrange interface options and de-prioritize the weather feature as a app menu option. | As a user, I want schedule as main menu options for faster access. |
C | Identifiers | Menu icons could be more affordable and shortcuts are not quickly observable. | As a user, it would be helpful if the status indicator looked like a button so I know I can interact with it. |
Redesign
02
To correct the problem, I identified the pathways using user personas. I then modified the info architectecure by providing the user faster access to desired features and with more identifiers.
current
redesign
Validation
03
Hypothesis: New users can access areas of the app faster and more easily without detriment to current user base.
Assumptions
User personas: automation, schedule, comfort, & eco.
Weather is still used frequently in EcoBee app.
User prefers fast access versus more beautiful aesthetic (3 menu options).
Testing Methods
A/B Testing - have users go through proposed design vs current and compare qualitative/quantitative data.
Shadow users - observe click patterns and habits.
Survey - to active users; what do they think? (A/B)
Solution
04
Enhancements:
More discoverable for new users.
Faster access to schedule and comfort.
Possible success metrics:
50% of new users understand app faster.
Less than < 30% of current users prefer
current design (most like redesign).
20% fewer support calls regarding
assistance with the app onboarding.