Lesson 21.3
Final Project Pitch Night
UX/UI Design Boot Camp
© 2022 edX Boot Camps LLC. Confidential and Proprietary. All Rights Reserved.
45 minutes
Office
Hours
2
Lesson 21.3
Final Project Pitch Night
UX/UI Design Boot Camp
© 2022 edX Boot Camps LLC. Confidential and Proprietary. All Rights Reserved.
Today’s Objectives
By the end of class today, you will be able to:
Pitch project ideas to build excitement and get buy-in.
Vote on projects and build final project working groups.
Determine project requirements and expected deliverables.
Present final project plans and kick off the final countdown!
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Pitching Ideas to Gain Buy-In
5
Pitching Process
Hi, I’m [name]!
The problem I want to solve is [this].
Possible solutions might be [this].
To do this, we’ll need [team skills].
Final Project Pitch FAQs
Can I pitch two ideas?�Nope, pick your favorite!
What if my idea only has a few votes?�That’s okay! A team can have a minimum of two people with a maximum of five people.
Can I use any pitch props, slides, etc. when pitching?�Props and slides are fine, but remember it’s only 60 seconds!
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What Makes a Pitch Compelling?
Enthusiasm!
An idea of the potential users.
A reasonable understanding of the problem.
Possible outcomes and deliverables.
Description of the skills needed to successfully complete the project.
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Pitch Perfect: Potential User Identified
“Surfers want to know if there are big waves or perfect weather headed their way.”
“Surfers who live close to the ocean are already monitoring the weather, but some surfers want to be notified if they’re in a 30-minute proximity of good waves so they can grab their board and get on the water quickly.”
Weak
Better
9
Pitch Perfect: Problem Identified
“Animal shelters need foster parents for animals that have been abandoned.”
“Animal shelters often need last-minute foster care for abandoned animals, and their current solution is an old-fashioned phone tree.”
Weak
Better
10
Pitch Perfect: Possible Outcomes or Solutions Identified
Have an idea of what the potential results of this project could be, to give your future teammates a sense of project scope.
“Animal shelters should have an easy way to contact potential foster parents who can take in abandoned animals in a reasonable amount of time.”
What is “reasonable?” Have a more specific and measurable goal.
What might the deliverables be? Give an idea of what methods and tasks might be used.
11
Not great example
Why it’s not great
Pitch Perfect: Possible Outcomes or Solutions Identified
Have an idea of what the potential results of this project could be, to give your future teammates a sense of project scope.
“I think a possible solution for solving the surfer’s problem could be a combination mobile and smartwatch app that tracks potential weather conditions and sends a notification if peak conditions for big waves are occurring within a 15-mile radius of the user.”
This is specific about the type of information that may be required and expected results.
It also speaks to the modalities that might be used to achieve the result.
12
Great example
Why it’s great
Pitch Perfect: Teammate Skills Needed
“We need UX and UI designers and someone who wants to do the coding part.”
“I think this project will need people who are interested in conducting user interviews and data synthesis, and people with strong UI and branding skills to create a design system and brand guidelines. We might also need someone who is really good at Bootstrap, or someone who is okay with building a website on Squarespace quickly.”
Weak
Better
13
14
Questions?
30 minutes
Activity: �Ready, Set, PITCH!
Each presenter gets 1 minute to present their idea.
15
Suggested Time:
Final Project Goals
16
What Is Required for the Final Project?
There should be evidence of all 5 phases of the Design Thinking process.
The final deliverable should be something that is ‘live online’ (functional high-fidelity prototype, website, mobile app, etc.)
Two slide decks:
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30 minutes
Activity: �Project Group Formation
18
Suggested Time:
Identifying the Essentials
20
The Design Thinking Process
Define
Ideate
Prototype
Test
Exploring
user needs
Defining
user problem �to solve
Brainstorming
solutions to solve �the user problem
Selecting
solutions to prototype
Prototyping
by converting solutions to tangible form
User testing
to gather lots �of feedback
Empathize
Define
Ideate
Prototype
Test
Empathize
UX |
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UI |
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The Design Process Timeline
How to Determine Your Final Project Timeline
Start at the anticipated result and work backward through the Design Thinking process.
Example Desired Project Result: Mobile app to remember household chores for people who have ADHD and live alone.
What methods and skills might we need to use in each phase?
Define
Ideate
Prototype
Test
Empathize
Review Previous Student Projects
Instructor Demonstration
26
Questions?
30 minutes
Activity: �Create a Preliminary Project Plan
Work with your final project group to determine the most important methods you’ll use and deliverables you’ll create.
27
Suggested Time:
35 minutes
Activity: �Preliminary Project Plan Presentations
28
Suggested Time:
Congratulations! Recap
Today we learned:
What makes a pitch compelling and how to gain buy-in from potential team members.
What is required for the final project.
How to assess the design process and adjust based on timelines and goals.
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01
02
03
30
Questions?
31
30 minutes
Office
Hours
32