The Bourne
Abhigna Sowgandhika Vadlamudi Diksha Patro B Nandita Koshal Vincent(Sifeng) Lu
Redefine your passion here
144
India’s rank in Happiness Index: 144 out of 156
Indians stated they loved pursuing their hobby
44%
Problem statement
Decrease in productivity due to lockdown
65.6%
Many of us neglect our hobbies and do what the others do-settle in life.
If people keep pushing their hobbies aside, it will result in a higher rate of unhappiness. They would not be able to continue pursuing their hobbies due to the absence of proper platforms.
Solution
72% of people said want to learn more about their hobbies
67% of people are willing to learn more from mentors
Why Cooking？
34% people tend to spend more on fresh and chilled food
38% people choose cooking as their major hobby
41% people tend change the way they spend time with their families
Rubric for mentors
Pre-Screening
A comprehensive quality check system to determine if the mentor is qualified.
Four-point rating scale
.
Mid-Screening
Increase pay with increase in expertise Their expertise level on our platform increases with their quality of sessions
Post-Screening
180
180 people has been reached out and finished our survey in two days.
( through word-of-mouth only)
14 people expressed their interest to be the mentee of our program.
14
Rubrics
How far have we come?
Rubrics has been created for mentor's constant quality checking.
Anjali Sowgandhika
#1 Mentor
Content-Price strategy for different customer segments
Per session: 350 INR/ 7 CAD
10 sessions :8 (curated)+ 2 (mentee choice)
Duration: 45 minutes
Basics of cooking: identifying ingredients, measurements and equipment’s
Experienced Mentor
Expert Mentor
“Love food but is a bad cook”
“Good Cook but want to be great”
Per session: 500 INR/ 9 CAD
10 sessions :8 (curated)+ 2 (mentee choice)
Duration: 45 minutes
Mentee preferred cuisine
Different techniques and receipies are introduced
All-star Mentor
“Want to be the next Master chefs”
12 sessions :8 (curated)+ 4 (mentee choice)
Duration: 45 minutes
Mentoring in global cuisines and techniques: Molecular gastronomy
Special Masterclasses and connects
Per session: 750 INR/14 CAD
Financial Analysis For 5 Years
Number of Mentors | 1140 |
Numbers of Mentees | 7980 |
Operation Revenue | 9,936,000 INR / 172,000 CAD |
Operation Cost | 7,785,542 INR / 134,886CAD |
Cash Flow From Operation | 2,150,457 INR / 37,114CAD |
* Assumed 5 more mentors will be recruited monthly
** Assumed 60% of mentor‘s sessions will be booked
Customer Acquisition Strategy
Mentors
Mentees
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Competitor Analysis
The Bourne
Takelessons
Khushboo Cooking & etc.
Udemy/Coursera
1 vs 1 mentorship | Mentor pre-screening and training | Personalized Lessons | Deep dive in the localized market | Constant qualify checking |
Passion & Community
Employment Opportunities
Scholarships
Partnership with NGOs
Social Purpose
Help to increasing happy index
Sustainability
Planet-friendly Oil
Organic Food
Minimum Waste
Use/Disposal of Waste
Introduce modules on vegan cooking, meals prepared using organic food, enhancing their taste
Promote use of planet friendly oils like Canola oil, sunflower oil, ground nut oil and discouraging use of hydrogenated oils
Mentoring on producing food with minimum waste
Extra session of how to use/ dispose of the waste produce in the kitchen in a more organic and sustainable way
Hire 30-50 Mentors in next 2 months
Secure seed money of 700000 INR/ 1500 CAD to start working on developing the app
Complete market research for creating a one-stop app for the hobby (Cooking)- goal completed
Work on adding unique features
Developing Feedback features- mentor review and ratings
Connect with popular food bloggers, food enthusiast, food lovers, food photographers
Launch the app once it receives 500 interest
Short-term Goals
January – March 2021
March – May 2021
Long-term Goals
To register 500 mentees and 60
To register profits by the first quarter of financial year 2022-23 & “The Bourne Gardening”
Tie-up with academic institutions and industry to bring out special curated programs.
To include “ employment opportunities to “alumni” of The Bourne through “The Bourne-Meet-up”
Launch “The Bourne-Gaming“
Our Team
Ashley Martis (Advisor)
Venture Capital Deal Flow Partner | Startup Valuation Expert | Co-Founder StartupFuel | Innovation Networker
Rajiv Ganjoo (Advisor)
Founder CEO at LilacBuds - An ADMITAS Initiative
Abhigna Vadlamudi
B.Tech in CSE
An expert in App developing
Diksha Patro
B.Tech in CSE
Proficient in App maintenance
Nandita Koshal
International Master of Business Administration (I/MBA)
Specialized in strategy and marketing
Vincent(Sifeng) Lu
Master of Management
Good at photography & finance
Advisor
Key Asks
Technology and Automation- 35 %
Operations- 25%
Sales and Marketing- 30%
Customer Success- 10%
Appendix1: Key Survey Result
Appendix2: Five Year Projections
| 2021 | 2022 | 2023 | 2024 | 2025 |
Operations | | | | | |
Cash In | | | | | |
Number of orders | ₹ 9,360.00 | ₹ 36,000.00 | ₹ 89,280.00 | ₹ 158,400.00 | ₹ 264,960.00 |
Avg price per order | ₹ 375.00 | ₹ 375.00 | ₹ 375.00 | ₹ 375.00 | ₹ 375.00 |
Total order value | ₹ 3,510,000.00 | ₹ 13,500,000.00 | ₹ 33,480,000.00 | ₹ 59,400,000.00 | ₹ 99,360,000.00 |
Commision Rate | ₹ 1.20 | ₹ 1.20 | ₹ 1.20 | ₹ 1.20 | ₹ 1.20 |
Gross Profit | ₹ 351,000.00 | ₹ 1,350,000.00 | ₹ 3,348,000.00 | ₹ 5,940,000.00 | ₹ 9,936,000.00 |
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Cash Out | | | | | |
Training （ Daily average wage） | ₹ 61,620.00 | ₹ 123,240.00 | ₹ 246,480.00 | ₹ 246,480.00 | ₹ 492,960.00 |
Salary | ₹ 300,000.00 | ₹ 360,000.00 | ₹ 1,080,000.00 | ₹ 1,800,000.00 | ₹ 3,180,000.00 |
Application development & Maintenance | ₹ 434,161.45 | ₹ 507,540.85 | ₹ 648,184.70 | ₹ 794,943.50 | ₹ 941,702.30 |
Legal & Accouting | ₹ 10,530.00 | ₹ 40,500.00 | ₹ 100,440.00 | ₹ 178,200.00 | ₹ 298,080.00 |
Marketing | ₹ 120,000.00 | ₹ 270,000.00 | ₹ 669,600.00 | ₹ 1,188,000.00 | ₹ 1,987,200.00 |
Rent & Office | ₹ - | ₹ - | ₹ 295,200.00 | ₹ 590,400.00 | ₹ 885,600.00 |
Sum of cost | ₹ 926,311.45 | ₹ 1,301,280.85 | ₹ 3,039,904.70 | ₹ 4,798,023.50 | ₹ 7,785,542.30 |
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Cash Flow From Operation | -₹ 575,311.45 | ₹ 48,719.15 | ₹ 308,095.30 | ₹ 1,141,976.50 | ₹ 2,150,457.70 |
Appendix3: Bottom-Up Market Sizing and Financial Projection
| Jan-21 | Feb-21 | Mar-21 | Apr-21 | May-21 | Jun-21 | Jul-21 | Aug-21 | Sep-21 | Oct-21 | Nov-21 | Dec-21 |
# of Mentor | 5 | 10 | 15 | 20 | 25 | 30 | 35 | 40 | 45 | 50 | 55 | 60 |
# of Full time Mentor | 3 | 5 | 8 | 10 | 13 | 15 | 18 | 20 | 23 | 25 | 28 | 30 |
# of Part time Mentor | 3 | 5 | 8 | 10 | 13 | 15 | 18 | 20 | 23 | 25 | 28 | 30 |
Total Availiable Hour(3h per day for full time, 1h per day for part time) | 200 | 400 | 600 | 800 | 1000 | 1200 | 1400 | 1600 | 1800 | 2000 | 2200 | 2400 |
Order gained | 120 | 240 | 360 | 480 | 600 | 720 | 840 | 960 | 1080 | 1200 | 1320 | 1440 |
Avg order value(INR) | 375 | 375 | 375 | 375 | 375 | 375 | 375 | 375 | 375 | 375 | 375 | 375 |
Total Order Value | ₹45,000.00 | ₹90,000.00 | ₹135,000.00 | ₹180,000.00 | ₹225,000.00 | ₹270,000.00 | ₹315,000.00 | ₹360,000.00 | ₹405,000.00 | ₹450,000.00 | ₹495,000.00 | ₹540,000.00 |
Conmission rate | 10% | 10% | 10% | 10% | 10% | 10% | 10% | 10% | 10% | 10% | 10% | 10% |
Revenue Gained | ₹4,500.00 | ₹9,000.00 | ₹13,500.00 | ₹18,000.00 | ₹22,500.00 | ₹27,000.00 | ₹31,500.00 | ₹36,000.00 | ₹40,500.00 | ₹45,000.00 | ₹49,500.00 | ₹54,000.00 |
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Training （ Daily average wage） | ₹ 5,135 | ₹ 5,135 | ₹ 5,135 | ₹ 5,135 | ₹ 5,135 | ₹ 5,135 | ₹ 5,135 | ₹ 5,135 | ₹ 5,135 | ₹ 5,135 | ₹ 5,135 | ₹ 5,135 |
Salary | ₹ - | ₹ - | ₹ 30,000 | ₹ 30,000 | ₹ 30,000 | ₹ 30,000 | ₹ 30,000 | ₹ 30,000 | ₹ 30,000 | ₹ 30,000 | ₹ 30,000 | ₹ 30,000 |
Application development & Maintenance | ₹ 366,897 | ₹ 6,115 | ₹ 6,115 | ₹ 6,115 | ₹ 6,115 | ₹ 6,115 | ₹ 6,115 | ₹ 6,115 | ₹ 6,115 | ₹ 6,115 | ₹ 6,115 | ₹ 6,115 |
Legal & Accouting | ₹ 135 | ₹ 270 | ₹ 405 | ₹ 540 | ₹ 675 | ₹ 810 | ₹ 945 | ₹ 1,080 | ₹ 1,215 | ₹ 1,350 | ₹ 1,485 | ₹ 1,620 |
Marketing | ₹ 10,000 | ₹ 10,000 | ₹ 10,000 | ₹ 10,000 | ₹ 10,000 | ₹ 10,000 | ₹ 10,000 | ₹ 10,000 | ₹ 10,000 | ₹ 10,000 | ₹ 10,000 | ₹ 10,000 |
Rent & Office | ₹ - | ₹ - | ₹ - | ₹ - | ₹ - | ₹ - | ₹ - | ₹ - | ₹ - | ₹ - | ₹ - | ₹ - |
Sum of cost | ₹ 382,167 | ₹ 21,520 | ₹ 51,655 | ₹ 51,790 | ₹ 51,925 | ₹ 52,060 | ₹ 52,195 | ₹ 52,330 | ₹ 52,465 | ₹ 52,600 | ₹ 52,735 | ₹ 52,870 |
Cash Flow From Operation | -₹377,667.00 | -₹12,519.95 | -₹38,154.95 | -₹33,789.95 | -₹29,424.95 | -₹25,059.95 | -₹20,694.95 | -₹16,329.95 | -₹11,964.95 | -₹7,599.95 | -₹3,234.95 | ₹1,130.05 |
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