Karen

Characteristics

• Works 9-5
• Lives in Liverpool
• Household has an old laptop between three, has a smartphone

Behaviours

• Taken part in four pieces of research previously
• Applied to take part in many pieces but not been invited to all, doesn’t see adverts to research till later in day and thinks that's why she’s not successful in taking part

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Needs

• Research opportunities that fit in with her schedule
• Time to respond to opportunities

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@B_Cubbon & @nicprice

People Thinking

Ron

Characteristics

• Works part time self employed from home, internet shop
• Lives in West Bromwich
• Lives alone
• Has a laptop, smartphone, and ipad

Behaviours

• Doesn’t like going to unfamiliar places
• Only taken part in one piece of research
• Didn’t like it as it was a focus group with their friend, they didn’t feel like they’re opinion was valued
• Has had opportunities for future research but chosen not to take part

Needs

• To feel like he is offering something to the research
• To feel comfortable in the environment of the research

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@B_Cubbon & @nicprice

People Thinking