TRUST

You act with uncompromising honesty and integrity in everything we do.

1

CUSTOMER CENTRICITY

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You put our client’s interest at the centre of what you do.

2

INNOVATION

You improve yourself and the lives of others by sharing ideas and creating value.

3

ACTION BIAS

You can break that big plan into small steps and take the first step right away.

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4

EXCELLENCE

You are relentless in achieving high performance.

5

CORE VALUES

OUR GUIDING PRINCIPLES

Trust

Transparency, Integrity

You act with uncompromising honesty and integrity in everything you do.

Customer Centricity

You put our client’s interest at the centre of what you do.

Innovation

You improve yourself and the lives of others by sharing ideas and creating value.

Action Bias

Ownership

You can break that big plan into small steps and take the first step right away.

L&D, Frugality

Excellence

Flexibility

You are relentless in achieving high performance.

OUR GUIDING PRINCIPLES

Trust

Transparency, Integrity

You act with uncompromising honesty and integrity in everything you do.

• You are open and honest when communicating with others
• You say what you think even if it is controversial
• You are known for candour and directness. You get along and get it right.
• You understand your colleagues' differences, priorities and styles
• You inform proactively about any change in your commitments
• You follow through on promises and commitments
• You own up to your shortcomings and mistakes
• You are consistent in your actions and decisions
• You are accountable for your responsibilities and ensure they are met even when you're away
• You question actions inconsistent with our organisational values
• You only say things about colleagues you will say to their face
• You are non-political when you disagree with others
• You respect privacy and protect the confidentiality
• You would make an effort to know your colleagues, and it's okay to be vulnerable and admit your lack of knowledge
• You actively listen to understand your colleagues
• You walk the talk

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OUR GUIDING PRINCIPLES

Customer Centricity

You put our client’s interest at the centre of what you do.

• You believe in working for the clients’ interests in all of our long-term interests
• Satisfy our customers with innovative technology and superior quality, value and service.
• You are the voice of the customer (VOC) - you listen to understand their pain points and offer solutions
• You don’t fritter away client or the organisation’s resources (including time)
• You do not put your personal interests before the client or the organisation
• You are proactive – you create ways to help/volunteer/solve and don’t wait to be asked
• You seek what is best for Elite, rather than what is best for yourself or your group
• The customer is king (within reason). You treat the customer as you would want to be treated.
• You smile when talking to a customer on the phone. The smile put the caller at ease.
• You put the Customer at the centre of everything you do and work backwards.
• You protect customer’s data and privacy

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Flexibility

OUR GUIDING PRINCIPLES

• You are self-motivated, self-aware, self-disciplined, self-improving
• You are ego-less when searching for the best ideas
• You keep us nimble by minimising complexity and finding time to simplify
• You build and think for scale and impact – not just the short-term.
• You learn rapidly and eagerly
• You are curious – a lifelong learner
• You grow your knowledge in line with the growth of the company (or faster)
• You engage in the professional development of you as a future leader
• You keep things simple and simplify as much as you can
• You always search for the simplest solution to a problem
• You’d rather be frequently failing than never trying new things
• You find solutions to problems
• You are aware that no idea is a bad idea

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OUR GUIDING PRINCIPLES

• You make tough decisions without agonising or procrastinating
• You put into practice the skills you learn at work every day
• You make wise decisions despite ambiguity
• You create new ideas that prove useful
• You take intelligent risks
• You can focus and get things done.
• You make things happen
• You exhibit bias-to-action and avoid analysis paralysis
• You can disagree but you must commit
• You do not sit on the fence, but take actions
• You hold your colleagues and yourself accountable
• You own up to your mistakes and learn from it
• You use the 1-door / 2-door framework when making decisions

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Excellence

You are relentless in achieving high performance.

OUR GUIDING PRINCIPLES

• You seek to understand our strategy, market, customers, and partners
• You accomplish extraordinary amounts of work that moves the needle
• You demonstrate consistently strong performance so colleagues can rely upon you
• You focus on getting great results rather than on the process
• You inspire others with your thirst for excellence
• You are relentless in achieving high performance
• You have the determination to succeed
• You are cost-conscious and you invest time into things that return value
• You improve continuously. Excellence is not a destination, it’s a continuous journey that never ends. “The race for excellence has no finish line” (Mohamed Bin Rashed Al Maktoum)
• You remove Urgency Bias in hiring, you don't cut corners for short term gain
• You do not settle for mediocrity
• You are frugal!
• You believe in the philosophy of continuous improvement

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