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Rhapsody in Blue

Commercial Use

By: Tyler Weinand, Eric Ortiz, Marielle Cuenca, Jennifer Andres, and Jasmine Valentine

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United Airlines

Owns rights to using song

30+ year long system

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United - Onboard with “Rhapsody in Blue”

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United - Team USA Safety Video

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United - Safety is Global II: Official Safety Video

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Galaxy Chocolate Bar Advertisement

Galaxy Chocolate bars are the UK/

European version of dove chocolate bars

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1984 Olympics

Los Angeles Olympics

84 Grand Pianos

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Licensing and Costs

Original copies - $0.35- $1.50 ($4.70-$20)

43,625 copies sold 1927-1931

Copyright currently held by family

1985-United Airlines spends Hundreds of Millions

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Citations

Banagale, R. R. (2014) Arranging Gershwin: Rhapsody in BLue and the Creation of an American Icon. Retrieved from https://books.google.com/books?id=50e_BAAAQBAJ&pg=PT193&lpg=PT193&dq=rhapsody+in+blue+commercial+use&source=bl&ots=crDVP2Bzfa&sig=vkbhVQqiWvwaqp3MXvSz88ev62w&hl=en&sa=X&ved=0ahUKEwjEvbrJoaHPAhVS9GMKHQdRD7s4ChDoAQgPMAI#v=onepage&q=rhapsody%20in%20blue%20commercial%20use&f=false.

[G981]. (2007, February 24). Galaxy Advert. [Video File]. Retrieved from https://youtu.be/yqCqXPiBRy4

[Giorgi Moshe]. (2013, September 25). United Commercial Onboard with “Rhapsody in Blue”. [Video File]. Retrieved from https://youtu.be/E3Gak1JOito.

[Spirit of 84]. (2014, July 27). Los Angeles 1984 Olympics Opening Ceremony Rhapsody In Blue. [Video File]. Retrieved from https://youtu.be/H7LT5F32Cis.

[United]. (2015, September 25). United - Safety is Global II: Official Safety Video. [Video File]. Retrieved from https://youtu.be/2HWaaaFcdmQ.

[United]. (2016, April 20). United - Team USA Safety Video. [Video File]. Retrieved from https://youtu.be/tZvjRQS5CMM