Week 12

Plan and Coordinate an Event

Nicole Diefenbacher

Rutgers Relay for Life: Basic Info

• 12 hour event at the RAC (5pm-6am)
• Honors those fighting cancer, survivors of cancer, those lost to cancer and the people who are caretakers of people with cancer.
• The most recent relay had 600 participating
• Fundraising occurs leading up to and during the event
• There are activities (similar to RUDM) for example: hair donations, yoga, zumba, performances, “Miss Relay Pageant”, and of course the walk around the track itself.

How Can Magic Get Involved?

Personally, I think Magic could do something similar to what we did with RUDM

• Magic could come in and set up (either where we set up for RUDM and be out of the way or see if we could be right in the action and be on the RAC floor with participants)
• Magic could have one table up top for interviewing participants, and another table on the floor that would be more interactive (prize wheel, enter to wins, etc.)
• Would need maybe 3 for promo team, 1-2 on air personalities, KJ (if we do broadcast)
• We could even raise money around the office to donate to Relay??? (possible, but not necessary. I feel it’d make us look good, but it's not necessary.)

Survivor, Patient, Caretaker Student Interviews

Similar to RUDM, we could interview cancer survivors, patients, caretakers and students participating in Relay.

• We could do 5 of the 12 hours of the event and maybe interview 2 people an hour which would result to 10 interviews.
• We could have someone (on promo team during office day?) contact them to get their background information, bios, why they relay, etc.

If we ended up not doing interviews, we could do solely a promo table and do prize wheel, cornhole, etc. for a couple of hours and interact with the participants

Social Media Awareness

In the weeks leading up to the event, we could post on all our social media platforms. Maybe once or twice a week until the week of the event, where we could do a type of “countdown” similar to what relay does.

This is what the Relay for life facebook page posted as one of their countdowns

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We could do something like this. Add the Magic logo or if we were doing the countdown we could add a number for the countdown and post this on Instagram, Facebook, and Twitter.

Announcements

Similar to the social media posts, the on air staff could make announcements about when we will be there and what Magic will be doing there (like what was done for RUDM)

For example:

“Join Magic 98.3 and the Street Team at the RAC in Piscataway on Thursday, March 23rd from 5pm to 10pm! There will be games, prizes and interviews with the Rutgers Relay for Life participants!”

(or something along those lines)

Yearly Growth

• From what I’ve heard from my friend who attended last year's, 2017 attendance was lower than the previous year. I think by speaking about it on air and sharing it on the social media platforms we could definitely bring some more awareness to it.
• 2017’s attendance was 600 (I’m not sure if this is the total of people who were there or solely students), which is pretty big, but I think it could be better.
• If the attendance isn't huge, maybe we don't really need any broadcasting, but once it's a bigger event i think it’d be good to have them there

Budget

• If 3 people work the event from 5-10p (3-12 for set up) and if say one of the three was an intern, that’d be $180 to pay them
• Set aside $100-250 for prizes

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In total, I’d say budget for this would be $450