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IP MULTIMODAL MEMOIR PITCH

-Ananya Reddy Amaram

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  • Theme

- Family

- Self

  • Message

- Mental health awareness

- Importance of family support

  • Moment

- Opening up about anxiety

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Context

  • Pandemic - anxiety due to Covid-19

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  • College life and social anxiety

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Model Text

  • Teen Vogue

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  • https://www.teenvogue.com/

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Audience Analysis

  • 70 % women

- Anxiety more prevalent in female adolescents than male adolescents

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  • 2/3 readers - Gen Z / Millennial

- (31.9%) of adolescents (ages 13-18) had an anxiety disorder

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  • College and High school students

- highest concern for counseling services in college

-  41.6% are seen for anxiety

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  • awareness and support

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  • understanding mental health is an important part of wellness

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  • family’s role as a support system

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  • relatable experience and narrative