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Historical study of fashion and textile Designing

Topic:

Fashion Designer

Satya Paul

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Bachelor of Design

Dr. Rakhi Mehta

Head B.Design Department.

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  • Born in city Leigha, Pakistan
  • Arrived in India during partition
  • Launched his brand name in 1985
  • He is the pioneering head behind 2 of the most prestigious fashion stores , Heritage and l’affaire.
  • Since 80s they have been vanguard of dealing and selling in indian creations with modern twist.

INTRODUCTION: Satya Paul

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As creative director of his brand, most of Paul’s design output came in the 1990s, the early years of India’s economic liberalisation.

His designs were modern, quirky, and refreshing for those times. They are also cultural artefacts.

By recasting the sari — which, since the days of the Indian freedom struggle, had come to become a symbol of Indian nationalism — through his itinerant imaginations, Paul imbued the national garment with a transnational spirit, capturing the mood of that period.

Soon after, in 2000, the designer took a backseat by appointing his son as creative director.

Detachment from his success, a trait displayed by the reclusive designer throughout his career, came from his lifelong passion, spirituality.

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Recasting the Saree

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Paul had begun to design his own clothes and those of his friends while still in school, and opened two stores, Handloom Emporium (renamed Heritage) in 1968, and L’affaire in Delhi in 1980.

By the mid-1970s, he was exporting fabrics to high-end stores in Europe and America such as Paris’s Galeries Lafayette and New York’s Bloomingdales.

In 1982, Paul gave up his business, distributing it between his brothers, and moved with his wife and two children to Rajneeshpuram.

He made a name for himself in Indian fashion by introducing prints on textiles in an era in which embroidery was still considered the high point.

He started the brand ‘Satya Paul’ in 1985 with entrepreneur Sanjay Kapoor. Later, his son Puneet took over from him.

Paul was also among the first designers to expand his repertoire to accessories — cufflinks, totes and wallets were as much a part of his brand identity as the clothes.

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By the mid-1970s, he was exporting fabrics to high-end stores in Europe and America such as Paris’s Galeries Lafayette and New York’s Bloomingdales.

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He started the brand ‘Satya Paul’ in 1985 with entrepreneur Sanjay Kapoor. Later, his son Puneet took over from him.

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Paul was also among the first designers to expand his repertoire to accessories — cufflinks, totes and wallets were as much a part of his brand identity as the clothes.

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Satya Paul Collection

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Dresses By Satya Paul

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Jumpsuits

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Pants and trousers

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Bags

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Mens Collection

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Accessories

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Bags and wallets

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Masks by Satya Paul

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Stole collection

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