FSPM Madrid_Team 5_Nabyl An Najmy
W7PM_Intermediate Assignment
Skillset: Wireframing MVP
The Implementation of Solution Conceptualization
Content
InvesTin (Investasi Rutin) is a company engaged in financial technology with the main product is recurring investments with a reminder feature to make it easier for people to commit to investing.
InvestTin provides a variety of investment products ranging from mutual funds to stocks.
VISION
Financial freedom for all
MISSION
Become partner to help users reach their financial goal without obstacles
Company Profile
Problems
People are worried about future financial conditions (money depreciation, inflation)
People feel that investing requires large capital (>Rp 100k)
People can't set aside money for regular savings
Solutions
People can start saving with investment products to minimize depreciation effect.
Create reminders with a certain frequency at the beginning of payday to invest
Can buy investment products with small amount (<100k)
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Product
‘Investasi Rutin’ with reminder feature
High-level concept:�Investasi Rutin untuk masa depan yang lebih baik
Everyone can start saving regularly on investment product with small amount
Unique Value Proposition
Market Research
Customer Segment
People who want to have a safer savings (without depreciating the value of money)
People who want to have gain from their savings
People who want to invest routinely more easily
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Early Adopter
Millennials and Gen Z who already has bank account
Market Sizing
TAM (Total Addressable Market) : 89 mn ppl
Total adult population in Indonesia : 182 mn ppl
No. of banked people : 42 mn ppl
No. of underbanked people : 47 mn ppl
Rationale: TAM for this product decided to be no. of banked and underbanked people due to having saving with investment products needs bank account. Underbank means people already have bank accounts but have not received other financial services.
TAM
89 mn
SAM
SOM
Market Sizing
SAM (Servicable Available Market) :
89 mn ppl x (37.03%+19.57%) x 72% = 35.8 mn ppl
% of worker as labors/employees : 37.02%
% of worker as entrepreneur : 19.57%
% of smartphone user : 72%
Rationale: SOM is no. of people who can use the product which define as people who already has steady income (worker such as labors, employee, and entrepreneur). Because of the product will focus on investment on mobile apps, the market will be no. of people who use smartphone.
TAM
89 mn
SAM
35.8 mn
SOM
Market Sizing
SOM (Servicable Obtained Market) :
1% x 35.8 mn ppl = 358.000 ppl
Rationale: Considering many competitors in investation apps in Indonesia, so the market share is only 1%.
TAM
89 mn
SOM
358 k
SAM
35.8 mn
User Persona
Ekky Putera
“Work hard play harder”
AGE
GENDER
LOCATION
OCCUPATION
STATUS
30
Male
Jakarta, ID
HR Staff
Single
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Aspect of User Persona :
1. Identity | 2. Demographic | 3. Tagline | 4. Goals | 5. Pain points | 6. Aspiration | 7. Personality | 8. Favorite brands | 9. Others
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GOALS�
PAIN POINTS
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“My motivation to work hard is to be able to retire early. So I can travel the world.”
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Ekky Putra is a HR staff ho domicile in Jakarta, ID. On his spare time, he likes to travel and capture moment with his camera. Although he already have saving on his bank account, he still worry is it enough for him to retire early due to the savings also used for travelling and hobbies. He thinks set asite money on the payroll day can help him on savings but he realize the amount in not big (~50k-100k). He really want to gain money from many streams so he can reach his dream to work flexible and travel more.
NEEDS�
MOTIVATIONS
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PERSONALITY
Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
BRAND AFFILIATIONS
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User Flow
For better resolution User Flow, please click here :)�https://whimsical.com/w7fspm-solution-implementation-DVeGEvK5yAisdghG2TPEW2
Wireframe Single-Feature MVP
For better resolution MPV, please click here :)�https://whimsical.com/wireframe-CBYftCFiLQmJqBrhv7ySWm
Success Metrics
Adoption Rate
Adoption rate refers the percentage of user who use the Investasi Rutin product to total user.
The product will success if the adoption rate is 40% per month.
Retention Rate
Retention rate refer to how many user commit to invest as the schedule each month.
It will be considered successful if reach 70%
Activation Rate
Activation refers to user who activate reminder feature.
Activation will be considered successful if it reaches 60%.
Thank You