(Presence Insights) Tapping this button will bring up a map with your position in the store. Really just tuned into two beacons for demonstration. Move close to one and “Position A” on the store map will be show. Move to the other beacon and “Position B” on the store map will be shown. The store map is just the floorplan of my house labeled with store sections.
Picture of suggested product based on weather for current geolocation.
“X-ray” feature allows users to get more information about the products in the suggestion based on weather for current location.
Shop the full catalog for a given season.
“Catalog Concierge” allows users to scan a QR code on a magazine page, and list all the products on that page within the context of the mobile application.
Store map/floorplan.
(Presence Insights) Customer location in the store. Determined by beacon triangulation. Mapped to density independent location on screen. In the demonstration there will be two beacons representing two locations in the store.
Legend. Could be expanded with icons for restrooms, emergency exits, etc.
(Push, Watson) Sometimes seeing your location in the store is not enough, and you just need to get some help. “Ask customer service” feature finds the best associate and tells them about your need. The feature also makes a PA (store speaker) announcement.
(Presence Insights) Additional advertising placement to draw customer across store relative to where they are currently.
The “X-ray” feature is turned on, showing various product callouts. Touching the callout will show product information. This feature was actually pretty technically tricky as callout position needs to come from a database, and be pinned to Android coordinates - which are screen density independent.
One of the callouts (on rim of hat) activated to show the product detail.
Catalog sections (categories) like you would find in the brick-and-mortar store, or the printed product catalog. This is designed to scroll for as many product categories come from the content system. Labels, pictures, and even most placement can be accomplished using data from outside of the application.
Incentives to purchase through the mobile application, backing the MACM use-case that mobile purchases are a growing and lucrative business.
Detail listing for a selected catalog area (category).
Various flags, such as “New” here can be set from the content system. Alternatives might include “10% off” etc.
Ample space for product naming.
Pricing information for the product.
(StrongLoop/Cloudant) Product ratings are common across retail mobile applications. This is generally a separate system. Rating can be kept in a data store.
Note: This is the same screen used when a QR code scan has been completed using the “catalog concierge” feature.
Product detail screen.
Large image for review. Consider adding a zoom feature. Zoom features generally require tiling engines. Not sure if the content system will support that initially.
Product name.
Product rating.
Buy button - because selling product is the ultimate goal for the customer.
Product description. Container will adjust to fit any length description, reducing the image size to accommodate.
Product pricing.
(MBaaS, IoT Foundation, StrongLoop, Cloudant) Current weather conditions relative to physical location from an official source. Also presents local data collected by IoT sensor array.
IoT weather screen.
MCU
Weather
Wireless
QR code that can be scanned from within the fashion application. Scanning the QR code will bring up a list of all the items on that page.
An old Sears catalog page from the 80’s (?) onto which I Photoshopped a QR code. This is a bit of vision-setting. If vendors included a digital signature on their catalog pages, that signature could be pulled into their mobile application. This adds value to their customers, bridging multiple mediums. In short - gets your application on the user’s mobile home screen.