1 of 31

African Marketing & Communication Learning Series:

The Power of Communication

With Uduak Amimo

September 20th 2022

2 of 31

Introductions: In the Chat

Please introduce yourself:

Your Name
Where in the world are you connecting from?
One word to describe why you/ your organization need(s) a communication plan

Continue to add in the chat as we continue our conversation.

3 of 31

Agenda

Your Guide Today (Welcome Nwando Ajene)
How to Create a Communication Plan
Who are the People?
What’s the Plan?
Session Discussion
Question & Answers
Future Series Session and Wrap Up

4 of 31

Your Guide Today

CHAT

Connect on Linkedin with our amazing speaker Uduak Amimo www.linkedin.com/in/uduakamimo/

Uduak Amimo is the founder of Uduak Amimo Coaching & Consulting. As an executive coach, facilitator, and trainer, she works with individuals and organisations to advance social justice. Her career started in the media and spans over 20 years as a journalist and broadcaster with Reuters, the Voice of America, the BBC and Citizen TV across Kenya, the United States, the United Kingdom and Ethiopia. She founded Ramani Life Group to offer career guidance to students in low-income secondary schools in Kenya. She is also the founder of The Comms Table, a professional development program for young communicators. Uduak has an MA in Communication and Public Affairs from American University and a BA in International Relations (cum laude). She is currently pursuing an MA in Business and Organisational Psychology. She belongs to the BMW Foundation's Responsible Leader Network; she is a Tutu Fellow, a Bloomberg ALI Media Fellow, Aspen Global Leadership Network Fellow, a Boehm Media Fellow and a Global Social Impact Fellow. She is the chairperson of the Advisory Board of the Baraza Media Lab and a board member of the Junior League of Nairobi.

5 of 31

HOW TO CREATE A COMMUNICATION PLAN

6 of 31

What’s the problem?

KEY QUESTIONS

What’s your organisation’s goal?

What’s your communication objective?

What problem is your communication plan trying to solve?

7 of 31

What’s your organization’s goal?

Examples:

To increase the number of volunteers in the community.

Increase access to primary health care for children under the age of 10.

Ensure that farmers get good and fair prices for their produce.

8 of 31

What’s your communication objective?

1. To increase the number of volunteers in the community.

2. Increase access to primary health care for children under the age of 10.

3. Ensure that farmers get good and fair prices for their produce.

= By 2023, ensure that 50% of the community is regularly volunteering.

�= By 2023, ensure that all children under 10 living in X have completed all their vaccinations.

= By 2023, register 70% farmers in Y and supply them with daily market rates.

9 of 31

What problem is your communication plan trying to solve?

What is your rationale or hypothesis for addressing this problem?

What facts buttress your rationale?

What results can we expect from your intervention?

10 of 31

Exercise: 10 mins

Discuss the communication challenges your organisation is facing in your groups, answer the three key questions with respect to your organisation and assign someone to report back.

i. What is your organisation’s goal?

ii. What is your organisation’s objective?

iii. What problem is your communication plan trying to solve?

11 of 31

Question 1	What is your organisation’s goal?
Question 2	What is your organisation’s objective?
Question 3	What problem is your communication plan trying to solve?

SHARE: Reflect on Your Learning- 3mins

12 of 31

WHO ARE THE PEOPLE?

13 of 31

Key Questions

Who is your target/primary audience?
Who and what influences your primary audience?
What kind of messages and messaging do they respond to?
What kind of media (platforms/channels) do they respond to?
When are they most receptive to influence?
What would negatively impact their perception of you, your organization and your message?
What resources do you need?

14 of 31

Who is your target audience?

Examples from break out exercise:

15 of 31

Who and what influences your target

audience

Example: children = parents/peers/siblings/school/media

16 of 31

What kind of messages and messaging

do they respond to?

Example:

17 of 31

What kind of media platforms do they

respond to?

Example:

18 of 31

Exercise: 10 mins

Discuss your organisation’s target group/audience in your group and help each other answer the following questions:

When are they most receptive to influence?
What would negatively impact their perception of you, your organization and your message.
What resources do you need?

19 of 31

SHARE: Reflect on your conversation

Question 1	When are they most receptive to influence?
Question 2	What would negatively impact their perception of you, your organization and your message.
Question 3	What resources do you need?

20 of 31

WHAT’S THE PLAN?

21 of 31

Key steps

Put it all together
Evaluate

22 of 31

Ask Questions, Share your Experiences

Reflect	How can the advice shared today help you to communicate effectively for your organisation?
Share in Chat	Share any advice you have with others to improve the communication within and outside your organization
Ask Questions	Ask your question in the chat.

23 of 31

Reflection on Lessons Learned

Lessons Learned

Able to communicate your objectives using storytelling
Using positive messages to help your target audience understand your organisation
Identifying messengers who will be heard (relatable, able to connect to target audience)
Framing your messaging as it has influence
String all the information together into a comprehensive communications plan
Ensure that you evaluate your message, please complete the survey

24 of 31

Interested in joining Catalyst 2030?

197

Countries and territories served by Catalyst 2030 members

2 Billion +

Lives touched by our member organisations

1,700+

social innovators and innovators from 1200+ member organisations

25 of 31

Event Updates : Future Sessions

CHAT�Watch the Catalyst 2030 Events Calendar for upcoming events https://catalyst2030.net/events/�Registration link: https://bit.ly/3d4M9Z3

Africa Forward: We are excited to invite all of you to our second Africa Forward event on Sustainable Livelihoods session at the Global Goals Week on 22nd September at 3:00PM CET. Africa Forward: Collaboration for Sustainable Livelihoods Every month, Africa Forward engages with key stakeholders in the community on key topics that will move Africa forward. Africa Forward seeks to strengthen social entrepreneurship on the continent through creating an enabling environment of social enterprise. This session will focus on the power of social innovators in creating sustainable livelihoods across the continent in pursuit of the SDGs. Please register for the event here.

We look forward to seeing you there!

26 of 31

Share your Feedback

Or Share in the Chat

27 of 31

Fundraising Masterclass Series: Crafting Convincing Funder–Centric Communications

28 of 31

Need a Speaker:

How to Create a Google Website

Do you know how to create websites?
Do you know how to create a personal website using Google Sites? websites?
Can you teach others how to create their own website?
Can you mentor a small group on how to create a website?
Put your name and email in the chat.

We want to offer a new session on how to create your own simple but functional website for your social venture. Can you help?

29 of 31

Find out more

https://catalyst2030.net

Follow Catalyst on Social Media

@Catalyst2030

@Catalyst_2030

Catalyst 2030

30 of 31

Thank you!

for being with us today

Uduak Amimo�http://www.linkedin.com/in/uduakamimo/

Uduak Amimo

https://www.uduakamimo.com/#/