Product Camp Conference - Austin #PCATX30

Amit Navare

• Passionate Product Leader/Manager
• Developer turned Product
• Life-long Learner
• 2 time PCA Volunteer turned Speaker

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Current: Fractional Product Manager Consultant, learning about AI and GenAI while deciding on next venture

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Recently:

• Product Lead, Kaiser Permanente
• Product Manager at CVS, Staples...

About me...

#PCATX30

Amit Navare

2 Ways to think

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Amit Navare

AI in Building Products

Amit Navare

#PCATX30

New approach to building products...

Amit Navare

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Levels of AI

Amit Navare

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What makes the Product Manager crucial for the success of AI features?

• Moving from level two to level three is a product question, not a machine learning question.
• Great AI does not necessarily equal a great product.
• Be Transparent
• Allow users to intervene
• Leverage Feedback loops
• In the end, the product manager controls the roadmap
• Think about balanced Roadmaps
• Ready to be surprised
• Foster a culture of innovation (Working Groups)

Amit Navare

#PCATX30

Slido: 2845437

What is Product-Led Organization and it’s characteristics?

• A business that rallies entire company around the Product so each team can leverage it to achieve most important outcomes like growth and scale.

Product at Center

Data Driven Decisions

Product as Marketing Channel

Amazing Onboarding

User Self-Service

Collect and Use Feedback

Amit Navare

#PCATX30

Slido: 2845437

Benefits of AI in Product Led Org..

Getting Smarter

Help Humans be more effective

Improved Product Delivery

Amit Navare

#PCATX30

Examples of AI across product-led

#PCATX30

• AI and machine learning tools can better process and organize data, enabling teams to make more—and faster—data-driven decisions.

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• AI can analyze user behavior in the product to identify engagement patterns and proactively suggest features or content to highlight during onboarding.

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• In-product chatbots can interact with users to address pain points, offer recommendations to encourage ideal usage, and provide personalized support at scale.

Amit Navare

Product-led growth characteristics

Free User Experiences

“Aha” moment

ASAP

Best-in Class Usability

A go-to-market business strategy that places a company’s software product at the center of the buying journey.

Customer Delight to encourage stickiness

Make Purchase natural next step

Virality at every turn

Amit Navare

#PCATX30

• Analyzing product usage and conversion data to identify aha moments

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• Creating hyper-personalized onboarding experiences and pricing strategies

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• Extracting themes from feedback to ensure you’re building sticky features

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• Generating in-app content to prompt users to share and collaborate

Examples of applying AI to six PLG principles

Amit Navare

#PCATX30

Making Products smarter...

Product Management Life Cycle: A cyclical framework for how great products

are built and improved.

Amit Navare

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AI in Business Outcome and Discover

Amit Navare

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AI in Validate and Build

Amit Navare

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AI in Launch, Evaluate and Iterate

Amit Navare

#PCATX30

• By having well-connected data, Product Managers can be assessed for business outcomes over shipped features.
• AI is not meant to replace Product Managers but to enhance their ability to analyze data, generate recommendations, and make decisions.
• Product Managers would have more time to focus on creative tasks, enabling them to develop faster and better products, leading to a significant business impact.

Summary...

Amit Navare

#PCATX30

Think of AI as Partner

not as a Threat

Questions?

Amit Navare

#PCATX30

Amit Navare

#PCATX30

You can reach out to me on LinkedIn: (personalize invite saying PCA30 please!)

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Amit Navare