Product Sampling Influencer Outreach Template

Subject line:

{{influencer_handle}} & {{your_brand_name}}: Partnership Offer

Hello {{first_name}}! I hope this email finds you well.

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Introduce your brand:

My name is {{your_name}}, from {{your_brand_name}}. We [insert what you do/sell].

Make the connection between their content and your brand:

Since [insert what they are passionate about or what they like to post about that coincides with your brand],

I thought I would reach out to see if you would be open to testing our product and doing a collaboration together!

Emphasize what you like about their work, be specific!:

I have been following your profile on [insert social media platform] and really love your content on [insert topic]. I particularly loved your recent post about [insert post details] because [insert reason for why their content stands out].

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Make a proposition:

I would love to send you {{your_product_name}} in exchange for you posting a product review on [insert social media platform].

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Let me know if you are interested and I will send more details!

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{{your_name_and_signature}}

Product Sampling + Sponsored Content Influencer Outreach Template

Subject line:

{{influencer_handle}} & {{your_brand_name}}: Paid Collaboration

Hello {{first_name}}! I hope this email finds you well.

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Introduce your brand:

My name is {{your_name}}, from {{your_brand_name}}. We [insert what you do/sell].

Make the connection between their content and your product:

I’m reaching out to you because we are running a social media campaign to promote our {{your_product_name}}, [provide a short description of your product]. After some research on [insert social channel], your profile {{influencer_handle}} caught our attention. We definitely think the {{your_product_name}} would be a great fit for your audience, given your focus on [insert your common industry niche/topic interest].

Make your value proposition:

We'd like to offer you {{your_product_name}} as well as {{monetary_value}} in recognition of your work in exchange for the publication of {{X_number_of_posts}} on {{social_channel}}.

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You can learn more about the campaign in the influencer brief {{insert link to influencer brief}}.

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I hope to hear from you soon and am looking forward to hopefully collaborating with you!

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{{your_name_and_signature}}