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Social Selling

Making Social Work for Your Business

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Get this feeling when you hear the term

“Social Selling?”

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You’re not alone.

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What’s in it for you?

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By the end of this webinar, you will:

  • Understand exactly what social selling is—and what it’s not!
  • Design your personal brand on LinkedIn and Twitter
  • Develop your social selling system

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What is social selling for?

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75%

Of business-to-business (B2B) buyers use social media to research vendors.

—IDC Social Business Study, February 2014

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What exactly is social selling?

Social selling is effectively using social media to connect with prospects and buyers.

It’s really that simple.

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“Social selling expands on the age-old basics of getting to know your customers and meeting their needs.”

Jon Ferrara

CEO of Nimble

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Designing Your Personal Brand

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Refresh Your LinkedIn Profile

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Your personal LinkedIn profile is the starting point to becoming a successful social seller.

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Looking good online is key.

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Optimize Your Twitter Profile

Your Twitter profile must match the messaging and look of your LinkedIn profile.

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Create a cohesive brand experience.

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Develop Your Social Selling System

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Social Listening

LinkedIn Social Listening Checklist

  • Read through your LinkedIn newsfeed
  • Join 5-10 LinkedIn groups in your industry
  • Check your Notifications

Twitter Social Listening Checklist

  • Create Twitter lists to follow prospects, buyers and competitors
  • Start using a social listening tool, like Tweetdeck
  • Follow hashtags and keywords in your social listening tool

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Social Engagement

LinkedIn Social Engagement Checklist

  • Comment on one or two LinkedIn updates
  • Start or comment on a LinkedIn group discussion
  • Respond to every relevant LinkedIn notification

Twitter Social Engagement Checklist

  • Create Twitter lists to follow prospects, clients, competitors
  • Use a social listening tool, like Tweetdeck
  • Follow hashtags and keywords in your social listening tool

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Social Gets Personal

LinkedIn One-on-One

  • Send a personalized connection invitation
  • Follow up with a personalized message
  • Get into a beneficial conversation

Twitter One-on-One

  • Tweet at someone and ask a question
  • Send a direct message
  • Get into a back-and-forth exchange

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Social selling is a two-way conversation. Emphasize more “social,” less “selling.”

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Questions?

Type your questions into the chat box!