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Graham Media Group��Branded Content Relaunch

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Before

  • Minimal profits

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  • Little understanding of branded content

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  • No communication between sales/clients and content creators

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  • No reporting for clients

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  • No clear guidelines for clients

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Relaunch

  • What it is, does and doesn’t do
  • Good/bad content
  • Prospecting ideal clients/industries (also identifying those NOT ideal)
  • Selling (use our leverage and recommend 6+ months minimum)
  • Editorial guidelines
  • Pricing, packaging and processes
  • Lifestyle shows
  • What will no longer be accepted

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  • Standardized Branded Content Package based on budget. $2,500 per article minimum. *$1,500 in WSLS

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  • Included
    • $10 eCPM - Promo Impressions 
    • 10% Spend in Facebook Boost
    • Content Production/Review
    • Companion Ads - 100% SOV on article page

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  • Ordered as one line on order form and in WOT

Pricing/packaging

Spend per article

$1,500 *WSLS Only

$2,500

$5,000

Promo Impressions

150,000

250,000

500,000

Facebook Spend

$150

$250

$500

Content Production

N/A

N/A

N/A

Companion Ads

N/A

N/A

N/A

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  • 500-1,000 words�
  • 3-5 headline options�
  • 2-3 images

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  • Companion Ads – 100% SOV

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  • Hyperlinks to Client's Website

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Deliverables – Article Page

Companion Ad

Companion Ad

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Timeline for branded content production

Day 0 �BCME Meets with client to discuss direction

Day 2�Information received by BCME

Day 6�First Draft sent to Client 

Day 8�Client sends edits 

Day 9�Revised Draft sent to client

Day 10�Client approves

Day 11�Trafficking/Campaign Set Up

Day 12�Article Published

Linked: Branded Content Workflow Detailed

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New

ClickUp

- Branded Content Form submission required

- Branded content “tickets” connected to main order

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Pressboard

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Sharepoint

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Premier partnerships

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Measuring success

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Graham benchmarks

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THANK YOU!

Questions?

djorgenson@grahammedia.com