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Submit questions here - Link

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Hey, who are you?

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Why should we care about P/MF?

Leading cause of startup failures

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“You can’t improve what you can’t measure”

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Measuring P/MF without Data

  1. Survey : How disappointed would you be if you could no longer use the product? 40% is the magic number.�
  2. NPS : How likely are you to recommend this product to someone you know?

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Building towards P/MF

S - Survey

A - Analyse for % of people who love it

T - Types who love

I - Ignore the haters

S - Sell the features people love

F - Features to convert on-the-fence

Y - Keep the data Young

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SATISFY

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Measuring P/MF with Data

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Measuring P/MF with Data

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Measuring P/MF with Data over Time

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Retention: The hardest thing to do!

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Stories #1 of 3

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Peppertap - Online Grocery

  • Started in 2014
  • Instacart model
  • Raised $51 million in total
  • Live in 30+ cities
  • 20,000 orders daily
  • Shuts down in April 2016

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Peppertap - Online Grocery

0 Inventory ownership

Selling $1 at $0.8 isn’t a viable business model

  • Tier 1 users didn’t like delivery fee
  • Tier 2 and Tier 3 have kirana boys and Moms/Dads

PRODUCT

BUSINESS MODEL

MARKET

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Mathematics of most business models

Manage LTV : CAC; hit break-even asap

  • LTV = ARPU/Churn
  • CAC = Fixed CAC + Variable CAC

What will work

  1. High basket size and low cost per install
  2. Reducing cost per delivery like with high utilisation ratio
  3. Low Churn

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Poll: Who has the best chance in Groceries today?

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Lesson : You can’t beat the market with team and money!

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Apple

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In 1998 Rumelt had a chance to ask Jobs “What is the strategy?” Jobs responded simply “I am going to wait for the next big thing.”

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Stories #2 of 3

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Loco

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Loco in 2018

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Loco in 2020

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Loco in 2020

22 million hours/3 yrs = 1.2 million mins a day

10 mins per user ~ 120 k users per day

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HQ Trivia in 2018

Peak concurrent: 2.2 mn in Mar’18

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HQ Trivia in 2020

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Traffic: 67,000 in Feb 2020

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Lesson: PM/F isn’t a moat! Keep your product close, but market closer

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Stories #3 of 3

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Google+ in 2011

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Google+ in 2013

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Google+ in 2015

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Why Google+ fails to make its mark?

  • Symmetric vs Asymmetric

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  • Need for 1:1 (deep personal connection)

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  • Broadcast (vanity)

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  • With great power comes great responsibility

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Twitter and Snapchat

  • Twitter isn’t close network; it’s broadcasting mainly.

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  • Snapchat succeeds because Kids don’t want to party where parents are, also the timing

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Lesson: Vanity metrics are easy to meet using brand as a crutch!

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Questions?

Submit questions here - Link

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Smartphones

Cost

Features

Entry/Mass

Luxury

Mid-range

Premium

Xiaomi Redmi

OnePlus Series

iPhone

Samsung Galaxy S

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Automakers

Cost

Quality

Entry

Luxury

Mass

Premium

Maruti Suzuki

Ford, Volkswagen

BMW, Merc

Audi