BRAND GUIDELINES

For Affiliates & Ambassadors

2025

Proprietary and Confidential. Please do not distribute.

BEST PRACTICES

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Content That Converts

• Highlight the best sellers – Need a cheat sheet? [Start here].
• Show, don’t just tell – Demo the product (without getting banned), show texture, talk through your prep, or highlight before/after moments. Think: “here’s how I use it, here’s why I love it.”
• Talk to the camera – Audiences connect with you. Speak directly, be honest, be hot.
• Let your expertise shine – Are you a sex educator, pelvic floor PT, or just a lube enthusiast? Lead with your POV. That’s what makes it land.

Bonus Tips

• Feature more than one product – bundling = bigger basket sizes = bigger commissions.
• Check your dashboard – Traffic and revenue are your two biggest metrics. See what’s resonating and lean in.
• Use IG/TikTok/YouTube analytics – Know your hotspots and post when your people are scrolling.
• Think like a (sexy) salesperson – What makes you click “add to cart”? Lead with that energy.
• Drop links + codes everywhere – social captions, blog posts, Instagram bios, pinned stories, even that secret OF.
• Remind your audience they’re getting a discount – People love a deal, especially when it feels exclusive.

Caption Do’s

• Keep it real – Share your honest experience with our products. What you loved, what surprised you, how it felt—your POV is what makes your content connect.
• Speak to benefits, not just features – Think beyond “what it is” to “what it does” and how it made you feel.
• Highlight what turns you on about it – Texture? Ingredients? Packaging? The way it fits seamlessly into your prep routine? Let your audience in.
• Bring our values into it – Whether it’s sexual empowerment, gender inclusivity, or butt health without shame—tell your people why you vibe with us.

Tagging & FTC Compliance

• Tag us in every post – @futuremethod
• Use #thefuturemethod, #fmpartner, and #thecheeksquad so we can see and share your content.
• For IG stories and static posts, please also use the Paid Partnership Tool and include #ad or #sponsored when required.
• Always follow FTC guidelines: be clear and transparent that you're sharing in partnership with us.

Language & Tone

• Swearing is okay. Vulgarity isn’t. Say “shit,” not “suck my d*ck.” Think: raw, not raunchy.
• Avoid the word “clean” when talking about our products—unless it’s the Butt + Body Scrub, and you're referring to cleansing the skin.
• No shame, ever. Everyone’s body, journey, and comfort level is different. Speak to exploration without assumptions. Empower, don’t prescribe.
• Keep it inclusive. Sexual wellness isn’t one-size-fits-all. Use language that honors diverse identities, bodies, and experiences.

Please Avoid

• Medical claims or advice. Our products support wellness, pleasure, and prep—but they aren’t treatments or prescriptions. Don’t promise cures, healing, or guaranteed results.
• Copyrighted music or images without proper licensing.
• Disparaging or shaming language around bodies, kinks, or sexual preferences. That’s not us.
• Explicit content. We’re sex-positive, not pornographic (unless we’ve given consent first). Got an OnlyFans or X account with spicier content? We love that for you—just loop us in before posting anything explicit with our name on it.

EDUCATIONAL RESOURCES

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Information for in and out of the bedroom

• Sex Education, including top performing blog posts
• Product sell sheets, including ingredient highlights and benefits

Need content ideas or support? Want help figuring out what to promote or how to position it for your audience? We’re always here to brainstorm with you, review copy, or help you find your angle. Reach out to affiliates@futuremethod.com anytime—we love collabing.

BRANDING

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THE LOGO: Link to assets

VERTICAL LOGO

Always has FUTURE on the LEFT reading up

HORIZONTAL LOGO

Always has FUTURE on the TOP reading up

LOGO IN BLUE

Use white on black, dark blue

CLEAR SPACE

A space the height of the F in Future should be the minimum clear space around the logo at all times

TYPOGRAPHY: Link to fonts

PRIMARY�TT ROUNDS�

SECONDARY�PROXIMA NOVA�

TERTIARY�MONTSERRAT�

Main use is on the website and in emails as body copy. As well as in google presentation documents

Primary brand font used in all printed marketing and brand materials.. Also used in some digital assets such as homepage heroes

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Use TT Rounds BOLD for headlines

Primary use is in Google presentations

Black

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PANTONE 534

Navy Blue

#18365D

27 15 0 64

27 54 93

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COLOR PALLETTE

PANTONE 652

#718fB3

26 14 0 30

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PANTONE 7453

Medium Blue

#7DA7D9

36 20 0 15

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PANTONE

Light Blue

#D3E1F2

12 7 0 5

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PANTONE

Grey

#D2D8E0

5 3 0 12

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PANTONE 2206

#7EA2B6

22 8 0 29

126 162 182

PANTONE

Buff�#E9DCD3

0 5 9 9

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PANTONE 165

#FF690A

0 68 96 0

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WHITE

#FFFFFF

0 0 0 0

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BLACK

#000000

0 0 0 100

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PANTONE 287c

Primary Blue

#3c599c

100 81 0 23

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Parisian Violet

PANTONE 261

Russian Violet

#500F57

0000

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PANTONE 3435 British Racing

#0F3C24

0000

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THE BRAND MARK: Link to assets

Uses include social media and email collateral, stickers, and printed and promotional collateral such as flyers and postcards.

ICONS: Link to assets

PREPARE

PLAY

CARE

These icons are used principally for primary and secondary packaging, to help indicate which category the product belongs to.

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Yale Blue

Current Medium blue

Current Bright Orange

Parisian Violet

British Racing Green

Russian Violet

2 TABLET DOSE

ALL GENDERS & BUTT TYPES

ALOE FREE

BODY�COMPATIBLE

CRUELTY FREE

FORMALDEHYDE� FREE

FRAGRANCE FREE

HEALTHY GUT

HYPOALLERGENIC

PARABEN FREE

PEPPERMINT LEAF

PHTHALATE FREE

PROBIOTICS

SCIENTIFICALLY�DEVELOPED

SLS FREE

SULFATE FREE

SUPPORTS�MOVEMENT

WATERPROOF

These icons are used to illustrate product and ingredient benefits, primarily to replace long forms of copy and to help support each PDP.

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LIFESTYLE

ILLUSTRATIONS: Link to assets

The Future Method illustration style is lead by Carlos Rodriguez. Our illustrations are playful while not appearing childish. The color palette should stay within the parameters of our brand guidelines. Skin tones and genders should represent a wide spectrum.

PHOTOGRAPHY

Proprietary and Confidential. Please do not distribute.

PRODUCT PHOTOGRAPHY: Link to assets

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Future Method product photography should be shot with clean crisp light soothing neutral backgrounds are preferred. A vibrant blue or orange are also a good alternative to highlight a specific product.

LIFESTYLE PHOTOGRAPHY

Lifestyle Photography should not feel overly posed. Capturing couples and individuals in natural positions while focusing on the booty, gives us plenty to work with.