EMAIL MARKETING
Singapore’s Fastest Growing Performance Marketing Agency
EMAIL MARKETING
In essence, email marketing remains a cornerstone of modern business strategies due to its effectiveness, affordability, and ability to deliver targeted, personalized communication directly to customers' inboxes.
By leveraging this powerful tool, businesses can drive sales, nurture customer relationships, and ultimately, achieve their marketing goals.
8 COMPONENTS OF AN EMAIL MARKETING STRATEGY
An email marketing strategy is a comprehensive plan for executing effective email campaigns, including goal setting, campaign planning, execution, and performance measurement.
Goals and KPIs
AUDIT
LIST
COLLECTION
ARCHITECTURE
CAMPAIGNS
ORGANIZATION
FLOWS
BUSINESS
CASE
KLAVIYO PERFORMANCE SUMMARY
CURRENT CLIENTS PORTFOLIOS
DELIVERABLE
BASED PRICING
EMAIL MARKETING (FLOWS) PACKAGE
Bronze
For those just
starting out
$150
/month
Welcome Flow up to 3 emails
Abandoned Cart Flow up to 2 emails
2X Segmentation for Engaged, Unengaged Customers
1X popup for first order discounts
Quarterly Campaign Report
Up to 2 Revisions
Ongoing support for technical queries (up to 1 hour)
Up to 1 new flows added every quarter
Silver
An aggressive campaign
$200
/month
Welcome Flow up to 3 emails
Abandoned Cart Flow up to 2 emails
Browse Abandonment up to 2 emails
3X Segmentation for Engaged, Unengaged Customers
2X popup for first order discounts
Quarterly Campaign Report
Up to 2 Revisions
Ongoing support for technical queries (up to 2 hours)
Up to 2 new flows added every quarter
Gold
Blaze through your competitors
$280
/month
Welcome Flow up to 3 emails
Abandoned Cart Flow up to 2 emails
Browse Abandonment up to 2 emails
Customer Review Flow/Cross-Sell Flow upto
2 emails
5X Segmentation based on engagement or interests; Recent purchasers; Customer lifetime value, so on
3X popup for first order discounts + exit intent + targeted forms based on custom segments
Monthly Campaign Report
Up to 2 Revisions
Ongoing support for technical queries (up to 3 hours)
Up to 3 new flows added every quarter
EMAIL MARKETING (FLOWS) PACKAGE
Bronze
Silver
Gold
For those just
starting out
Up to 1 EDM per Month
Up to 2 EDM per Month
Up to 4 EDM per Month
An Aggressive email
campaign
Blaze past your competitors
$150
$180
$320
/month + No Setup fee
/month + No Setup fee
/month + No Setup fee
1 x EDM Per month
Customised to you branding
Promotional, Seasonal or Educational Content
Quarterly report of email performance
Ongoing Support for technical queries (up to 1 hour)
2 x EDM Per month
Customised to you branding
Promotional, Seasonal or Educational Content
Monthly report of email performance
Ongoing Support for technical queries (up to 2 hour)
Monthly Campaign Calendar
4 x EDM Per month
Customised to you branding
Promotional, Seasonal or Educational Content
Monthly report of email performance
Ongoing Support for technical queries (up to 3 hour)
Monthly Campaign Calendar
EMAIL MARKETING (COLD EMAILING) PACKAGE
Bronze
Silver
Gold
For those just
starting out
Up to 1 EDM per Month
Up to 2 EDM per Month
Up to 4 EDM per Month
An Aggressive email
campaign
Blaze past your competitors
$150
$180
$320
/month + No Setup fee
/month + No Setup fee
/month + No Setup fee
1 x EDM Per month
Customised to you branding
Promotional, Seasonal or Educational Content
Quarterly report of email performance
Ongoing Support for technical queries (up to 1 hour)
2 x EDM Per month
Customised to you branding
Promotional, Seasonal or Educational Content
Monthly report of email performance
Ongoing Support for technical queries (up to 2 hour)
Monthly Campaign Calendar
4 x EDM Per month
Customised to you branding
Promotional, Seasonal or Educational Content
Monthly report of email performance
Ongoing Support for technical queries (up to 3 hour)
Monthly Campaign Calendar
DIFFERENT TYPES OF
EMAIL MARKETING
PROMOTIONAL
targeted message designed to advertise special offers, discounts, or new products to subscribers or customers.
WELCOME EMAIL
timely message crafted to align with specific holidays, events, or seasonal trends. It engages recipients with relevant content, special offers, or festive greetings tailored to the season, enhancing relevance and encouraging seasonal interactions.
ABANDONED CART
timely message crafted to align with specific holidays, events, or seasonal trends. It engages recipients with relevant content, special offers, or festive greetings tailored to the season, enhancing relevance and encouraging seasonal interactions.
NEWSLETTER
Designed to nurture and engage subscribers or customers. It delivers targeted, personalized content based on user behavior, preferences, or milestones, fostering stronger relationships and driving action.
SEASONAL
timely message crafted to align with specific holidays, events, or seasonal trends. It engages recipients with relevant content, special offers, or festive greetings tailored to the season, enhancing relevance and encouraging seasonal interactions.
ENGAGEMENT
Automates the distribution of newsletters to subscribers, ensuring they receive timely and relevant updates.
BROWSE ABANDONED
timely message crafted to align with specific holidays, events, or seasonal trends. It engages recipients with relevant content, special offers, or festive greetings tailored to the season, enhancing relevance and encouraging seasonal interactions.
SIGN-UP FORM
form used to collect information from individuals who want to subscribe to a service, newsletter, or mailing list.
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THANK YOU FOR YOUR TIME!!
THINK PERFORMANCE. THINK US.TM
Nicole Tan
Lead Strategist
+65 8796 8341 hello@digitalmarketingagency.sg
A Leading PPC Agency.