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2016 – 2017 KPMG �International Case Competition

Connor Harootunian, Anthony Bianchini, David Spencer, Zachary Wood

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© 2016 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International.

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Main Topics

  • YouTuber Vlogs

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  • Utilize Snapchat, Twitter, and Facebook

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  • HUB Virtual Reality Experience

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  • All about diversifying!

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  • Pursue different strategies for different markets

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  • Database for gathering information on each guest

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  • Green initiatives

Marketing

Expansion

Retention

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© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

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Marketing

  • Partner with YouTube Vloggers
    • Pay/Give incentives
    • Fly YouTubers to Dubai

More searches = more interest = increase in demand

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© 2016 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International.

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Snapchat? Facebook?

What countries use which kind?

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Run contests? Get people talking? Is this attracting the right demographic?

Emerging vs. Mature Markets

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A way of inexpensive but effective advertising our company to younger demographic

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© 2016 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International.

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HUB Virtual Reality Experience

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  • Set up the HUB virtual reality experience at popular airports worldwide.
  • Will lead to brand recognition across multiple airports worldwide
  • Increase in consumer demand for Jumeirah Brand Hotels.
  • Set up the HUB virtual reality experience at popular Hospitality Conferences and Events.
  • Would give us the opportunity to show off our brand in front of hospitality leaders throughout the whole world.

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© 2016 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International.

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Expansion

Diversification

Emerging/Developing Markets

Mature Markets

  • China (+39%)
  • India (+12%)
  • United Arab Emirates (+16%)
  • United States (58%)
  • United Kingdom (10%)

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© 2016 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International.

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Retention

  • Extensive Database

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  • Gather information on preferences of individual guests

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  • Not only retain current, older consumers...but also next generation

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  • Implement this in contact with guests

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How?

  • Touchpoints
    • Employees, appliances

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© 2016 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International.

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Retention

Eco-friendly sustainability!

  • Another layer of customization

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  • Staying modern and innovative

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© 2016 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International.

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Key Points

  • YouTuber Vlogs

​

  • Utilize Snapchat, Twitter, and Facebook

​

  • HUB Virtual Reality Experience

​

​

  • All about diversifying!

​

  • Pursue different strategies for different markets

​

  • Database for gathering information on each guest

​

  • Green initiatives

Marketing

Expansion

Retention

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© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

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Questions?

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© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.