Higher Purpose�Build a strong, growing business
Positives of focus on Long Term
- Clear strategic direction
- Builds lasting competitive advantage
- Enables innovation and differentiation
- Sustainable growth, greater resilience
- Aligns team around meaningful vision
Negatives of over-focus on Long Term
- Ignoring immediate issues creates firefighting
- Cash flow crunch if short-term needs overlooked
- Team frustration from delayed gratification
- Miss quick market opportunities
Positives of focus on Short Term
- Quick wins boost morale
- Immediate cash flow improvements
- Fast results build momentum
- Easy to track progress, �celebrate successes
- Encourages action, energy, responsiveness
Negatives of over-focus on Short Term
- Strategic drift; losing big picture focus
- Burnout from constant urgency
- Miss bigger growth or innovation opportunities
- Damage to brand from rushed decisions
- Under-investment in future capabilities