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Total Respondent Base

169

Age

Under 30

4%

30 - 45

18%

46 - 60

22%

61 - 75

36%

Older than 75

20%

Household

Widowed

9%

1 parent family

3%

2 parent family

37%

Single (without kids)

7%

Empty nester

34%

With partner (no kids)

9%

Other

2%

Education Level

Less than a high school diploma

1%

A high school diploma

5%

Some college or vocational training

16%

A college degree

40%

A graduate degree

38%

Tenure at the Congregation

Under 6 Years:

22%

6 -10 Years:

18%

11-20 Years:

32%

More than 20 Years:

28%

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Attendance (In person or online)

Nearly every week

73%

Once or twice per month

18%

Once or twice every few months

6%

Only on special occasions

1%

Hardly ever

2%

Distance to Church

Less than 2 miles

34%

3 to 5 miles

31%

6 to 10 miles

24%

More than 10 miles

12%

Children Under 18 in Household

Yes

31%

No

69%

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1B) I feel a greater sense of belonging in our congregation the more I participate in its ministries.

1E) In our congregation, I am part of something bigger than myself.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

2%

7%

48%

43%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

1%

9%

49%

40%

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1G) I would describe our congregation as a cohesive community.

1H) I see myself as an integral part of our congregation.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

7%

13%

58%

21%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

3%

8%

28%

44%

17%

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1A) I believe our congregation is making a difference in people's lives.

1C) I like telling others about what is going on at our congregation.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

0%

5%

43%

51%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

2%

22%

43%

33%

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1D) Participating in our congregation energizes me.

1F) I invite people to participate in our congregation’s worship experiences.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

2%

1%

10%

47%

40%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

7%

31%

43%

18%

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3C) I feel like a valued part of our congregation.

3D) It is easy to engage with the ministries of our congregation.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

5%

20%

43%

31%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

0%

4%

20%

51%

25%

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3E) In our congregation, sharing a difference of opinion is welcomed.

3F) Our congregation respects people with differing views.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

2%

5%

31%

44%

18%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

3%

19%

50%

27%

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3A) Congregational leaders are open with decisions that are made.

3B) Leaders in our congregation manage the finances effectively.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

4%

19%

46%

30%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

2%

21%

49%

28%

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3G) When making decisions, the leadership considers the perspectives of our congregation.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

5%

20%

50%

24%

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2E) My faith informs my daily behaviors.

2I) Faith is a part of my entire life.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

0%

1%

6%

36%

57%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

0%

0%

5%

49%

46%

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2J) My experience at church influences my daily life.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

0%

5%

12%

49%

35%

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2D) Our sense of mission is an important component for decision-making in our congregation.

2H) As a congregation, we have a clear sense of our purpose.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

4%

12%

53%

30%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

3%

7%

47%

43%

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2M) I believe in the mission of our congregation.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

3%

4%

46%

47%

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2A) My involvement in service opportunities through our congregation is important to my faith development.

2G) Being involved in a group in our congregation is important to my faith development.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

8%

25%

34%

32%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

5%

22%

51%

22%

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2K) My experience with our congregation’s worship plays an important role in nurturing my faith.

2N) Participating in our congregation’s educational opportunities is important to my faith development.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

0%

5%

34%

41%

20%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

3%

11%

47%

38%

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2B) I have developed and experienced meaningful relationships in our congregation.

2L) When we do ministry as a congregation, we are all on the same team.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

4%

21%

48%

27%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

1%

15%

38%

45%

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2C) My involvement in our congregation inspires me.

2F) The worship experience in our congregation inspires me.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

3%

7%

42%

48%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

0%

3%

17%

43%

38%

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4F) Our congregation is willing to take risks to fulfill its mission.

4H) New ideas are supported in our congregation.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

1%

21%

56%

21%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

4%

28%

46%

21%

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4I) Challenges in our congregation are seen as opportunities to grow.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

0%

3%

26%

51%

20%

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4B) It is important that our congregation make changes in order to live out its mission.

4D) It is important to make changes within our congregation in the next six months.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

14%

63%

14%

8%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

5%

35%

38%

21%

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4A) I believe that God is active in the world today.

4E) God works through me to carry out God’s mission.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

1%

11%

59%

30%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

0%

1%

4%

44%

51%

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Working to increase our ministry’s impact in the community. (I)

1

Teaching core principles and practices of the faith. (I)

2

Exploring new and innovative ways to be church in today’s culture. (E)

3

Collaborating with other organizations to serve the community. (E)

4

S= Sustainability I= Impact E= Entrepreneurial

PRIORITIES

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Providing experiences that allow us to connect more deeply to each other. (I)

5

Helping people experience God as THE transformational force in their lives. (I)

6

Advocating/working to change social injustices. (E)

7

Growing worship attendance. (S)

8

Identifying the needs of our congregation’s neighborhood. (E)

9

S= Sustainability I= Impact E= Entrepreneurial

PRIORITIES

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Recruiting more volunteers for serving on committees/teams. (S)

10

Attracting more members. (S)

11

Leveraging technology to improve our ministry capabilities. (I)

12

Motivating members to give more. (S)

13

S= Sustainability I= Impact E= Entrepreneurial

PRIORITIES

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PRIORITIES

6) Which THREE ministry areas would create the greatest impact at FLC in the next 1-5 years?

Children/Youth & Family

Community Outreach/Justice

Worship & Music

79%

50%

44%

Discipleship/Small Group

Hospitality/Welcome Assimilation

Care & Mental Health

38%

33%

31%

Digital Communications

Facilities/Space Readiness

Other

12%

11%

2%

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PRIORITIES

29) Congregational Growth: Priority and Path

In the next 24-36 months, how strongly should FLC prioritize growing by roughly 40-60 new participating households and increasing average weekly worship by 15-25%?

1 Lowest priority

2

3

4

5 Highest priority

4%

10%

44%

35%

7%

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PRIORITIES

30) Congregational Growth – What might be our top priority?

Children/Youth & Family

engagement

First-time guest follow-up and

assimilation

Community service

visibility/partnerships

37%

18%

16%

Compelling invite series

(preaching/music)

Facility flow/hospitality

(narthex, signage, coffee, info)

Small groups/discipleship

pathways

15%

7%

7%

Digital presence/communications

1%

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PRIORITIES

31) Congregational Growth – Which of these might be our greatest constraint?

Volunteers

Funding

Community awareness

29%

20%

19%

Leader bandwidth

Systems/process

Space

15%

13%

5%

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PRIORITIES

32) Congregational Growth: I would likely personally commit to:

Invite 2 households

in next 6 months

Serve on welcome/follow up team

Help with a community facing event

Not at this time

18%

12%

30%

40%

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My experience with our congregation’s online ministry is (choose the best response):

Multiple times per week

8%

Once per week

21%

Once or twice every few months

38%

Only on special occasions

20%

I have never participated online

14%

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1A) Participating in the online opportunities of our faith community gives me a greater

sense of being connected.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

8%

37%

42%

12%

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1C) Participating in our congregation’s online experiences strengthens my relationship with others.

1D) Our congregation’s online experiences unite us around a shared purpose.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

10%

24%

46%

18%

2%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

3%

37%

46%

13%

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14) I participate in our congregation’s online ministry because of

(choose up to three)…

Convenience

It allows me to participate in more ways than I otherwise would be able

Other/None of the above

63%

35%

23%

Quality of the content

Quality of the production

It allows me to participate without

commitment

22%

11%

10%

Relationships

9%

It is the only way to connect to my congregation

2%

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13) Through participating in our congregation’s online experiences (check all that apply)…

My faith is nurtured

I encounter hope for the

future

Other/None of the above

I am inspired to serve

others

57%

32%

31%

31%

I feel supported in daily life

My sense of purpose is nurtured

28%

27%

Relationships with others are built

and strengthened

18%

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4B) Participating in online ministry opportunities helps me better understand the mission of

our congregation.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

2%

7%

48%

37%

6%

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4D) My overall involvement in the life of our congregation has increased because of the online ministry

opportunities.

4E) Participating in the online ministry has inspired me to increase my financial support of the ministry.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

10%

20%

41%

23%

6%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

8%

25%

55%

10%

2%

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6A) I am unclear just exactly what our “online ministries” are.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

21%

34%

28%

12%

4%

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5B) It is important that our congregation continue to develop and grow its online ministry.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

3%

18%

55%

23%

5C) I participate in online experiences with other faith communities.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

21%

34%

28%

10%

7%

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15) I intend to connect to our congregation through:

Online Only

In person only

Both/Hybrid

1%

33%

66%

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8A) Our congregation encourages me to be a good financial steward.

8B) It is important to give generously of my finances beyond my congregation.

 

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

1%

2%

18%

62%

17%

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

0%

3%

24%

52%

21%

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9) Given what my congregation is doing, which of the following best represents what you plan to give over the next year?

 

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What influences giving?

 

My personal faith and understanding of being generous in supporting God’s work in the world.

1

The effectiveness of our congregation in making a difference in my life and the lives of others.

2

How engaged our church is in reaching out to the needs of the world.

3

The current state of the economy.

4

How well our church manages its finances.

5

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INCOME & GIVING ASSESSMENT

Average Household Income Breakdown

��

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INCOME & GIVING ASSESSMENT

Annual Giving Tendencies

��

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25) I would likely be in support of these sanctuary improvements.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

4%

7%

21%

43%

25%

We are exploring a set of possible sanctuary updates that together could total approximately $200,000. These improvements would enhance flexibility, accessibility, and the overall worship experience. The concept could include:

*Transitioning from pews to moveable chairs for more flexible seating in worship and other

gatherings,

*Installing new carpet and a hearing assistance loop (T-Coil) system under the flooring,

*Creating a more permanent sound and projection booth, and

*Upgrading speakers to improve sound coverage throughout the sanctuary.

Potential Sanctuary Improvements

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27) I would likely be in support of exploring this Narthex/Fellowship Hall expansion.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

4%

13%

27%

39%

17%

We are also exploring the possibility of transforming our current Narthex into our primary Fellowship Hall, roughly doubling its size to accommodate gatherings of up to 150 people. This project would aim to create a more accessible, welcoming, and flexible space for fellowship and ministry. The concept would involve:

*Extending the roofline west toward the Fireside Room,

*Expanding the Narthex kitchen, and

*Designing a new nursery space nearby.

This would allow for larger gatherings without needing to go downstairs and would include a modern, accessible kitchen.

(Estimated cost range: significant investment, potentially $500,000–$1,000,000+, depending on design and materials.)

Potential Narthex Improvements

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  • FLC in the upper tier of congregations positioned for change and/or growth
  • Noteworthy strength of member affirmation of ministry with an accompanying interest in advancing outreach/community ministry. Internal strength – Outward possibilities
  • Strong affirmation of missional centering and that the ministry makes a substantive difference in people’s faith/life
  • Four in ten could grow in becoming an integral part of the congregation (1H)
  • Possible opportunity for increase in inviting differing views/opinions 23-37%
  • TOP PRIORITIES: Increasing Community Impact; Teaching the Faith; Growing in Innovation of Being the Church
  • 1-5 YEAR FOCUS: Children, Youth & Family Min.; Community Outreach; Worship & Music
  • 2/3 affirm hybrid use of digital/internet connections with the church
  • 68% affirm making Sanctuary Updates
  • 56% affirm expanding Narthex area into more Fellowship space
  • 49% intending to give more next year to the ministry
  • What are you left curious about?

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From FLC’s Community Leader Gathering�Nov. 13. 2025

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Key Insights from Community Leaders

Top Needs in Our Community

    • Youth & family mental health
    • Food insecurity
    • Safe, stable housing
    • Childcare shortages
    • Loneliness & connection needs

Positive Momentum

    • School-based mental health partnerships
    • Strong collaboration among agencies
    • Programs addressing root causes (housing, workforce, nutrition)

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How Churches Can Partner

Where FLC Could Make a Difference

    • Strengthen youth & school partnerships
    • Support food security efforts
    • Explore housing support options
    • Increase relational/connection ministries
    • Mobilize volunteers in simple, easy ways

What Leaders Asked For

    • “Pick one area and go deep.”
    • Flexible financial support (dollars go further than cans).
    • Help share the word—lift partners in worship/communications.

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How Our Inputs Fit Together

One Strategic Picture

How the Three Discovery Streams Connect

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MAP Survey (Congregational Input)

    • Broad, representative voice of the whole congregation
    • Identifies strengths, energy areas, concerns, and priorities
    • Highlights patterns across worship, mission, community engagement, connection, and ministry focus
    • Provides the “wide-angle lens” for where FLC is today

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Community Leader Gathering (External Input)

    • Voices from schools, social services, hunger partners, mental health, youth organizations, county leaders
    • Reveals real needs in the community: family strain, youth isolation, hunger, mental health gaps, housing instability, fragmentation
    • Helps clarify FLC’s potential missional opportunities for deeper impact
    • Provides the “outside view” of where God may be calling the congregation to serve

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Kairos Leadership Input (Internal Leadership Discernment)

    • Staff, Council, and Strategic Planning Support Team perspectives
    • Interprets findings in light of mission, capacity, resources, and leadership vision
    • Helps translate insights into realistic ministry initiatives
    • Provides the “leadership lens” necessary for clarity, alignment, and direction

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Together These Create One Integrated Discernment Process

MAP + Community Leader Voices + Leadership Input = Focus Forward Pathway

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These three inputs form the foundation of the Focus Forward Strategic Planning Process:

    • Listen Widely (MAP)
    • Listen Beyond Ourselves (Community Leaders)
    • Listen Within the Leadership (Key FLC Leaders)

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Name and Address of Congregation:

First Lutheran Church

410 Main Street

Onalaska, WI 54650

Name of Middle Judicatory: La Crosse Area Synod

Community Context: Suburban

Total Membership of Congregation: 1,567

Average Weekly Worship Attendance: 468

Annual Budget: $955,100

Active Giving Units: 381