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Nintendo

Company Analysis

Gavin Simmerer, Mariana Martinez Ferretiz, Zarria Word

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Table Of Contents

Social Media Audit

  • Strengths & Weaknesses
  • Best and Worst Practices

Introduction

  • Background
  • Products
  • Target Market

4-Week Campaign

  • New Target Market
  • Campaign Goal
  • Campaign Content

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2

3

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Introduction

01

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Nintendo History

Founded in 1889 by Fusajiro Yamauchi; originally named Yamauchi Nintendo & Co.

Became a successful Hanafuda company

Changed to Nintendo Co., Ltd in 1963

Has sold over 5.5 billion video games and over 800 million consoles globally

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Nintendo Products

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Current Target Market

Children

Millennial/Gen Z

Gen X/Elder

Women

  • Attracted to colors and skill-building
  • Trusted by parents
  • Grew up with the brand
  • Easy to play on the go
  • Challenge their brains
  • Games like Wii Fit/Ring Fit encourage fitness
  • Enjoy diverse game genres
  • Breaking into the hobby of gaming

Families & Young Adults 20-30

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Social Media Audit

02

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Strengths & Weaknesses:

Strengths

Weaknesses

Branding

Hashtag Strategy

High Engagement Rates

Regional Fragmentation

Brand Tone

Influencer

Collaborations

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Strengths & Weaknesses:

Strengths

Weaknesses

Eye-catching visuals

Content Diversity

High Engagement Rates

Brand colors

Influencer Collaborations

Cross- Platform Messaging

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Strengths & Weaknesses:

Strengths

Weaknesses

Content Diversity

Branding

Low Engagement

Rates

Social Events

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How to Improve?

X (Formerly Twitter)

Instagram

Facebook

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4-Week

Campaign

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Campaign Target Market

PC Gamers

Ages: 20-30

Powerful, travel-friendly

gaming

Outside Nintendo's

usual audience

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Campaign Goal & Theme

GOAL:

THEME:

Capture 5-10% of the handheld PC market

Position Switch 2 as the most powerful handheld console

Reach new players beyond Nintendo fans

Shift from "cartoon-only" image to serious gaming

Focus on power, performance, and portability

Compete with handheld PC system

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Content Calendar

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Social Media ROIs

  • 5-10% of the handheld PC market reached
  • 35% of people to interact with the post to buy the Nintendo Switch 2
  • 70K like goal with a 15K repost goal
  • 5-10% of the handheld PC market reached
  • 35% of people to interact with the post to buy the Nintendo Switch 2
  • 50% tune into the live stream
  • 100K likes on Instagram posts
  • 200K views on reposts

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Promotional Ads

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Promotional Ads

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Promotional Ads

  • Live stream with content creators
  • Backwards compatible gaming

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Influencer Collab

Why Influencers?

  • Massive pull in the gaming community
  • High reputation
  • Not controversial
  • Massive followings

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Why live stream?

  • The content creators already do
  • Live streams are in
  • Best way to reach a massive audience
  • Puts on an entertaining show
  • Real time chat feedback

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What do these two bring to the table?

  • In depth tech talk with Linus
  • Detailed gaming experience with Ludwig
  • Entertainment to the viewers

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Key Takeaways

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Thanks for Watching!

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Member Contributions

Zarria:

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  • Slide 1: Title Slide
  • Slide 2: Table of Contents
  • Slide 3: Introduction
  • Slide 4: Nintendo History
  • Slide 5: Nintendo Products
  • Slide 6: Current Target Market
  • Slide 17: Promotional Ads

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Mariana:

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  • Slide 7: Social Media Audit
  • Slide 8-10: Strengths & Weaknesses – X, IG, FB
  • Slide 11: How to Improve
  • Slide 13: Campaign Target Market
  • Slide 14: Campaign Goal & Theme
  • Slide 18: Promotional Ads

Gavin:

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  • Slide 12: 4- Week Campaign
  • Slide 15: Content Calendar
  • Slide 16: Social Media ROIs
  • Slide 19: Promotional Ads
  • Slide 20: Influencer Collab
  • Slide 21: Key Takeaways

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