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Portfolio & Cover Letter

Antoni Casino

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Hello, I’m Antoni Casino, a seasoned Digital Marketing Specialist with a Bachelor's degree in Digital Marketing from Pompeu Fabra University. I thrive in high-stakes environments where performance data and creative marketing strategies intersect to drive user acquisition and revenue growth.

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Professional Background:

  • Tilting Point (Growth Manager): Spearheaded paid media strategies for gaming apps, mastering the art of performance marketing. Managed comprehensive data analysis for campaign optimization and was responsible for ad monetization.
  • Serveis Geriàtrics BCN (Digital Marketing Manager): Led the creation of digital platforms and orchestrated all-encompassing digital marketing strategies, from SEM campaigns to SEO.
  • Querslab (Co-Founder & CMO): Co-founded a hand-made ceramic jewelry brand, overseeing its marketing to establish and expand its digital presence.
  • Senior User Acquisition Manager – Leadtech: Led performance marketing strategy for global utility apps. Managed multichannel UA (Meta, Google, TikTok), optimized ROAS and LTV, scaled high-performing campaigns, and coordinated with product and data teams to drive sustainable user growth.
  • Senior Growth Manager - Tangelo Games: Responsible for defining and executing the overall growth strategy across the portfolio. Owning the growth department, driving performance, setting priorities, and aligning cross-functional teams. Leading key growth initiatives for both existing apps and upcoming projects, with a strong focus on scalable user acquisition, monetization, and long-term performance optimization.

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Expertise:

  • Mobile Marketing: Extensive experience with Meta Ads, Google Ads, TikTok Ads, and in-app advertising platforms like IronSource and Unity Ads.
    1. Expertise in W2A and A2A strategies
  • Analytics and Data Visualization: Proficient in using Power BI, Tableau, Amplitude, and Firebase to derive actionable insights from complex datasets.
  • Mobile Measurement Platforms: Well-versed in MMP solutions like Appsflyer and Adjust, ensuring precise tracking and optimization of mobile app campaigns.

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Objective:

  • If I’m in your team, I aim to leverage my comprehensive expertise in data-driven marketing strategies to enhance campaign performance and drive sustainable growth.

I am excited about the opportunity to bring my analytical acumen and creative problem-solving skills to your team, delivering measurable results and substantial ROI.

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Daily use tools

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Games I managed as a Game Growth Manager

  • Warhammer: Chaos & Conquest
  • Homesteads
  • Astrokings
  • Card Shop Tycoon
  • M&M’s Adventure
  • Star Trek Timelines
  • TerraGenesis
  • Dracula City Master: Idle Army
  • Doctor Who An Unlikely Heist (Apple Arcade)
  • Hidden Hotel
  • Spongebob Adventures: In a Jam
  • Chess Universe
  • Spongebob: Krusty Cook-Off

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Apps I managed as Senior User Acquisition Manager

  • PhotoUp
  • AI Cleaner
  • AI Chat Ultra
  • QRNow
  • ScanShot
  • Tattooist
  • AI people finder
  • iMote
  • VideoUp
  • Translator Go
  • Spam Safe
  • Ereasy

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Apps and Game Websites I managed as Senior Growth Lead

  • Mundijuegos
  • Mundijuegos Cash
  • Mundijuegos Rewards

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ROAS Focused and Revenue driver

Technical Responsibilities:

  • Revenue Optimization: Implement advanced algorithms and A/B testing methodologies to optimize in-app purchase strategies and ad placements, maximizing ARPU (Average Revenue Per User) and overall revenue.
  • ROAS Forecasting: Utilize statistical models and machine learning techniques to accurately forecast ROAS targets. Develop predictive models to guide budget allocation and marketing strategies.
  • ROAS Achievement: Design and execute performance marketing campaigns with a focus on data analysis and continuous optimization to meet and surpass ROAS goals.
  • LTV Uplift: Apply cohort analysis and customer segmentation to uplift LTV, ensuring long-term user engagement and monetization. Implement retention strategies and personalized content to enhance user experience.
  • Data Analysis & Reporting: Conduct deep dive analysis using analytical tools to extract actionable insights. Create detailed reports and dashboards for stakeholders to monitor performance metrics.
  • Monetization Strategy: Develop and refine monetization strategies based on user behavior analysis, market trends, and competitive landscape. Optimize ad networks and mediation layers for maximum eCPM (Effective Cost Per Mille).

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Nice to meet you!

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