TIKTOK OF TOP 15 ONLINE NEWS MEDIA
By. Stephanie Sujono
( Data driven content idea proposal for RevoU )
( Short term and long term data source )
CONTENT PROPOSAL
RevoU is an Edu-Tech company that have a digital marketing program. The materials are Social Media Ads, Google Analytics, SEO, Content Marketing, CRM and Google Ads. SEO can be used for blog, wordpress, and news media. The majority of online news media have social media account including Instagram, Facebook, Twitter, Youtube and TikTok. This make TikTok is relevant to RevoU
DATA DRIVEN CONTENT IDEA
Based on Hootsuite, TikTok is the most downloaded mobile app in October 2021. And right now, the best online news media also have their own TikTok account.
Resource: https://blog.hootsuite.com/simon-kemp-social-media/
DATA DRIVEN CONTENT IDEA
For this content, I want to focus on the top online news media. The list that I used is based on Digital Media Landscape Indonesia. Here are the top 15 online news media:
5. Grid.Id
6. Liputan6.com
7. Pikiran-Rakyat.com
8. Kumparan
9. Suara.com
10. Sindonews.com
11. Merdeka.com
12. IDNtimes.com
13. Viva.co.id
14. CNNindonesia.com
15. CNBCIndonesia.com
Resource: https://medium.com/dable-indonesia-blog/dable-terbitkan-digital-media-landscape-2021-termasuk-top-30-media-di-indonesia-3fb96070d7c
NEWS VALUES
This content main goal is basically to push the off-page to get a backlink. These are the reason why this content might be interesting for the media.
CURRENCY
PROMINENCE
TIMELINESS
This content is about the Tiktok trend on online news media. Tiktok itself is trending mobile app, proven by Tiktok is the highest downloaded mobile app based on Hoosuite data in Oct 2021.
This content is featuring the top 15 online news media. To be on that list, those online news media are proven seen by the audience as well known institution.
People nowadays often use social media. Tiktok being a new social media platform, is growing significantly in people’s mind. That proven by the increasement of Tiktok downloader until it’s become the highest downloaded mobile app.
SHORT TERM DATA SOURCE
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Okezone
Tribunnews
Kompas
Detik
Grid.Id
Liputan6com
Pikiranrakyat
Kumparan
Suara.com
Sindonews
Merdeka
IDNTIMES
VIVA.CO.ID
2. CONTENT SOURCE
SHORT TERM DATA SOURCE
I got the data from Tiktok, Inbeat, Hypeauditor and Analisa.io. The key findings are total followers, engagement rate, and average interaction per post. From this data, we can conclude that Liputan6.com have the highest followers, CNBC Indonesia have the highest engagement rate and Pikiranrakyat have the highest interaction per post on Tiktok.
Top 3 in terms of followers
Based on the data from Tiktok, the highest Tiktok followers of online news media are Tribunnews.com, Liputan6.com and Pikiranrakyat.
Top 3 in terms of engagement rate
Based on the data from Inbeat, Hypeauditor and Analaisa.io, the highest engagement rate of online news media are CNBC Indonesia, Kompas.com and IDNTimes.
Top 3 in terms of average likes per post
Based on the data from Inbeat, Hypeauditor and Analaisa.io, the highest average likes per post of online news media are Pikiranrakyat, Kumparan.com and Liputan6.com.
2. CONTENT SOURCE
LONG TERM DATA SOURCE
For this content, I need long term data source from Inbeat or Hypeauditor or Analaisa.io subscription. That’s because the Inbeat pr Hypeauditor or Analisa.io subscription have more detail data about Tiktok insight that include: