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PROJECT IDEA

  • For a large family
  • Does not blow away by the wind
  • Soft and dry surface
  • Can be cleaned and washed
  • Conveniently folds
  • Storage space for various things

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Arrangement of a convenient place to relax in nature for families with average income, especially with kids.

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PROBLEMS

Not enough space for a family

The surface is deformed

Nowhere to put things

Poorly chosen materials

Poor operational properties

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SOLUTIONS

Розробка моделі килимка

Elastic & soft filling

Connection with each other

Competently selected materials

Pockets of different types & purpose

Fixation to the surface along the contour

Removable filling

Transforms into a bag

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MARKET ANALYSIS

  • A niche product
  • Seasonality
  • Stagnation with the prospect of growth
  • The maximum size of the market is 250,000 units per year

Interest over time

Popular queries by territorial units

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ANALYSIS OF COMPETITORS

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Size/price

(сmхсm; $)

150х120

30

200х150

18

175х135

17

150х135

21

200х140

31,5

Materials

5

2

3

3

4

Pockets

(різні за призначенням)

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Fixation to the surface

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Durability, washing

5

4

2

2

5

Compactness

3

5

5

5

5

Additional opportunities

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COST STRUCTURE

Cost -20$

Profit – 10$

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CURRENT SITUATION

It is planned :

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  • Develop different transformation variants
  • Choice of fashion patterns
  • Add convenience for kids
  • Compact alternatives of bag-blanket

The developed prototype was tested in real conditions.

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INTELLECTUAL PROPERTY�

  • Industrial design patent, 2019 (work on the update continues)
  • Author: Bazyliuk E.

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PROJECT TEAM

BAYLIUK

Elvira

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DEVELOPER,

Fashion designer, the designer-technologist of clothes**

SHPAK

Michael

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FINANCIAL

CONSULTANT

BAYLIUK

Sergiy

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MANAGER

on sales and purchases, conducting negotiations*

*opened a furniture store: selected staff, location, etc

** work experience in production, launch of new clothing models

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MARKETING STRATEGY

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INFORMATION IN SOCIAL NETWORKS, WEBSITE, OLX

1

own pages of the Project in FB, Instagram, Telegram

SALES THROUGH

ONLINE STORES

2

holding "round tables" and presentations

information about the Project on the social pages of the partners

partnership agreements with retail chains Rozetka, Epicenter

INFORMATION IN LOCAL AND UKRAINIAN MEDIA

3

reports at conferences, interviews about start-ups

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PROJECT NEEDS

  • Mentoring
  • Trading platforms
  • Funds for the production of samples – 5,000 $
  • Partnership with material suppliers

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THE MAIN INVESTMENT INDICATORS OF THE PROJECT

Funds are needed for the project: 10 000$,

include:

  • own funds 5,000 $.
  • investment 5,000 $

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The term of return of investments: 5 years

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The return on investment (inflation-adjusted): 33%

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  • Self-realization as a mentor
  • Share of profits

Thank you for your attention!

FOR THE INVESTOR