The Uganda National Agricultural Extension Week (UGNAEW2026)

The Uganda National Agricultural Extension Week (UGNAEW( 2026

Theme: Scalable and Market-driven AEAS delivery and Business Models

Uganda National Extension Week 20-25 April, 2026

Thematic Overview Presentation

Presentation by:

Dr. Rosemirta Birungi

Africa-wide AEAS Technical Lead

The Uganda National Agricultural Extension Week (UGNAEW( 2026

�Backdrop-Why the Theme?��Extension Paradigm Shift to Market-driven Service delivery and Business-oriented AEAS�

Weakening Extension Systems that have led to Low Productivity, Low Profitability & Natural Resource Degradation of farming systems in African countries

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Public AEAS systems face challenges in terms of Reaching Farmers with context-specific extension and advisory content

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Extension Agent-to-Farmer Ratio is daunting –as it varies from 1:3,000 to 1:10,000 (against the United Nations FAO recommendation 1:500 in response to SGD Indicator 2.a Target 14. ).

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Opportunity of Emerging Non-Conventional Users (NCUs) that Demand Unique Business –oriented Services along Agric.Value Chains -e.g. Agro-Dealers, Agricultural Export and Logistics Service Providers, Agro-processing Industry

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The Uganda National Agricultural Extension Week (UGNAEW( 2026

Market‑Driven AEAS-What it is ?

• Farmer-centric delivery

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• Digital integration

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• Private-Public partnerships

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• Multi-country success-”Africa Farmers No More Working in Silos- BUT in an Integrated System”

The Uganda National Agricultural Extension Week (UGNAEW( 2026

The Uganda National Agricultural Extension Week (UGNAEW( 2026

What are Scalable Last Mile AEAS Business Models?

• Fee-for-service

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• Subscription-oriented

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• Public-Private Partnership funded

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• Embedded/Bundled services

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• Return-On AEAS Investment

The Uganda National Agricultural Extension Week (UGNAEW( 2026

The Uganda National Agricultural Extension Week (UGNAEW( 2026

The Uganda National Agricultural Extension Week (UGNAEW( 2026

RWANDA/ROPAAS Use Case: Private Extension key stakeholders, what they offer in agriculture, their benefits , and their anticipated outcomes in using private extension

The Uganda National Agricultural Extension Week (UGNAEW( 2026

Critical Control Point/Success Factors:

Africa Country Lessons: Scaling Market‑Driven AEAS and Business Models

1. AEAS User Value Proposition (VP)

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• Segmentation of AEAS Users

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• Understanding/Profiling AEAS User Channels/Service Pathways

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• Revenue streams (Investments and Safeguarding/De-risking AEAS Revenues

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• Understanding the AEAS Critical Value chain Partners in AEAS (Primary Users and Support System-e,g Policy, NGOs)

The Uganda National Agricultural Extension Week (UGNAEW( 2026

Uganda-Specific Opportunities/Enabling Environment for Scaling Market-driven AEAS and Business models

• Youth engagement-Worlds Youngest Population Structure
• Agri startups support (Soft and Hard Skills)
• Mobile & Digital Services Proliferation
• Strong Farmer Organisation/Cooperatives
• Flexible Financing Mechanisms-SACCOs, Agric, Bank Loans, Development Funding Support
• +Many more

The Uganda National Agricultural Extension Week (UGNAEW( 2026

Call To Action for UGNEAW 2026

• Shift from Traditional AEAS to Trade Facilitation Extension

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• Support Digital AEAS

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• Enable Public-Private Partnerships/ Collaborations for Market-driven and Business Oriented AEAS

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• Invest in Capacity Building and Business Support

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• Strengthen data systems for evidence-based AEAS

The Uganda National Agricultural Extension Week (UGNAEW2026)

The Uganda National Agricultural Extension Week (UGNAEW( 2026

Thank

You

: The Uganda National Agricultural Extension Week (UGNAEW2026)

The Uganda National Agricultural Extension Week (UGNAEW( 2026

: The Uganda National Agricultural Extension Week (UGNAEW2026)

The Uganda National Agricultural Extension Week (UGNAEW( 2026