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Planning, organizing, and managing a company website

Practical activities and classroom games

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Session Objectives

  • Understand website planning process
  • Learn how to organize website structure
  • Practice managing content and performance
  • Develop teamwork and problem-solving skills

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Activity 1: Website audit

  • Choose a real company website
  • Analyze usability, design, and content
  • Identify strengths and weaknesses
  • Present findings

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Game 1: Build the sitemap

Teams receive a company scenario

  • Create a sitemap with main pages
  • Explain navigation logic
  • Best structure wins

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Activity 2: Target audience definition

  • Define primary user personas
  • Identify user needs and goals
  • Match content to audience expectations

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Game 2: Content prioritization challenge

Teams receive list of website content

  • Prioritize based on business goals
  • Justify decisions

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Final Task

  • Develop mini website plan
  • Present strategy and structure
  • Explain management approach

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Discussion Questions

  • What makes a website effective?
  • How does UX affect business results?
  • What tools help manage websites?