FILIPINO CUISINE RESTAURANT
MK CAMPAIGN
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DELICIOUS!
CONTENTS OF THIS TEMPLATE
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ABOUT US
01
MARKET ANALYSIS
02
GOALS & STRATEGY
03
CONTENT PLAN
04
PLANNED BUDGET
05
KPI OVERVIEW
06
TABLE OF CONTENTS
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OUR RESTAURANT
You can give a brief description of the topic you want to talk about here. For example, if you want to talk about Mercury, you can say that it’s the smallest planet in the entire Solar System
TAGALOG
ABOUT THE PRODUCT
Mercury is the closest planet to the Sun and the smallest one in the Solar System. This planet's name has nothing to do with the liquid metal, since Mercury was named after the Roman messenger god
PORK ROAST
ABOUT US
01
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SISIG
MERCURY
VENUS
MARS
OUR GOALS
It’s the closest planet to the Sun and the smallest one in the Solar System
Venus has a beautiful name and is the second planet from the Sun
Despite being red, Mars is actually a cold place. It’s full of iron oxide dust
A PICTURE ALWAYS REINFORCES THE CONCEPT
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YUMMY!
WHAT SETS US APART?
MERCURY
VENUS
Mercury is the closest planet to the Sun and the smallest one in the Solar System—it’s only a bit larger than the Moon
Venus has a beautiful name and is the second planet from the Sun. It’s hot and has a poisonous atmosphere
MERCURY
VENUS
JUPITER
SATURN
MARS
NEPTUNE
CORE VALUES
It’s the closest planet to the Sun
Venus is the second planet from the Sun
Jupiter is the biggest planet of them all
It’s composed of hydrogen and helium
Mars is actually a very cold place
It’s the farthest planet from the Sun
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DELICIOUS!
MARKET SHARE
NEPTUNE
Neptune is far away from us
MERCURY
It’s the closest planet to the Sun
MARS
Mars is actually a very cold place
17%
33%
50%
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AWESOME WORDS
YUMMY!
CORE CUSTOMER AUDIENCE
45%
Mercury is the smallest planet
55%
Mars is actually a very cold place
GENDER
25-35
36-45
46-55
AGES
COMBINATION OF FLAVORS
Fruity
Minty
Spicy
20%
30%
50%
COMPETITOR ANALYSIS
STRENGTHS | WEAKNESSES |
|
|
A PICTURE IS WORTH A THOUSAND WORDS
TASTY!
MARKET SEGMENTATION
SATURN
VENUS
JUPITER
50%
30%
20%
Saturn is a gas giant and has several rings
Venus is the second planet from the Sun
Jupiter is the biggest planet in the Solar System
—SOMEONE FAMOUS
“This is a quote, words full of wisdom that someone important said and can make the reader get inspired.”
MMM!
STRATEGY
SATURN
It’s a gas giant and has several rings
MERCURY
It’s the closest planet to the Sun
MARS
Mars is actually a very cold place
VENUS
Venus has a beautiful name
STEP 1
STEP 2
STEP 3
STEP 4
PRODUCT DESCRIPTION
MERCURY
It’s the closest planet to the Sun
VENUS
Venus is the second planet from the Sun
JUPITER
Jupiter is the biggest planet of them all
SATURN
It’s composed of hydrogen and helium
SILOG
PRICING
COMBO FOR ONE | COMBO FOR TWO | FAMILY COMBO | |||
$4 | $8 | $20 | |||
Drink included | No | Drink included | Yes | Drink included | Yes |
Venus is the second planet from the Sun | Jupiter is the biggest planet in the Solar System | Saturn is a gas giant and has several rings | |||
DISTRIBUTION CHANNELS
MANUFACTURER
WHOLESALER
RETAILERS
RETAILERS
CONSUMER
CONSUMER
CONSUMER
150,000
Big numbers catch your audience’s attention
ADOBO WITH CHICKEN
PROMOTION
MULTIMEDIA
APP
PRESS
RADIO
Venus is the second planet from the Sun
Jupiter is the biggest planet of them all
Despite being red, Mars is a cold place
Saturn is a gas giant and has several rings
ADVERTISING CAMPAIGN 1
GOALS |
|
DESCRIPTION |
|
CHANNEL
Multimedia
BUDGET
$25,000,000
ADVERTISING CAMPAIGN 2
GOALS |
|
DESCRIPTION |
|
CHANNEL
Social media
BUDGET
$ 33,000,000
9h 55m 23s
333,000
386,000 km
Jupiter's rotation period
The Sun’s mass compared to Earth’s
Distance between Earth and the Moon
KIDNEY BEANS
PR OUTREACH
GOALS
MEDIA CHANNELS | KEY MESSAGE |
| Mercury is the closest planet to the Sun and the smallest one in the Solar System |
80%
MARS
Mars is actually a very cold place
20%
NEPTUNE
Neptune is far away from us
BUDGET ALLOCATION
| MARS | VENUS | SATURN |
TV | $2,000 | $2,100 | $32,100 |
SOCIAL MEDIA | $200 | $600 | $86,000 |
RADIO | $3,400 | $400 | $9,400 |
PRESS | $3,100 | $40,000 | $120,000 |
PREDICTED REACH
10,000
15
50,000
New customers
New restaurants
New followers
TIMELINE
JUPITER
Jupiter is the biggest planet
MERCURY
It’s the closest planet to the Sun
MARS
Mars is actually a very cold place
BULALO
STEP 1
STEP 2
STEP 3
PHONE MOCKUP
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OUR TEAM
TIMMY JIMMY
JENNA DOE
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SOUS-CHEF
CHEF
THANKS!
DO YOU HAVE ANY QUESTIONS?
youremail@freepik.com
+91 620 421 838
yourwebsite.com
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TASTY
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JANUARY
FEBRUARY
MARCH
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PHASE 1
PHASE 2
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JANUARY
FEBRUARY
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APRIL
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