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P S S E

Revolutionizing physical therapy via live-streaming

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A way to make physical therapy approachable, accessible, and compelling

for individuals suffering from non-specific lower back pain

in order to improve adherence to home-based exercise regimens, decrease risk of medication dependence, and prevent excess healthcare utilization.

80%

of US adults experience lower back pain

35%

of patients adhere to PT

42%

of lower back pain patients use opioids

$100B

spent on back pain annually

Need

Solution

Business

Process

Future

Demo

Indications: (acute and chronic) → “preventative” measure for acute episodes (< 12 weeks), “management” measure for chronic cases (>12 weeks) OR risk strat → low risk recommendation: group exercise (needs statement does not need to specify: to tell judges that this is for anyone prescribed physical therapy as a part interventions. PT responsible for determining what patients are appropriate for the product
More specific outcome:

Adherence → adherence leads to better clinical outcome (pain management & lower risk of comorbidities)
Risk of medication dependence
Health care costs (/utilization)

Non-specific LBP:

80% of individuals in the US will experience lower back pain in their lifetime
Lower back pain one-year prevalence rate of 15% to 20%

Improve adherence

Decrease medication dependence

42.1% of patients with lower back pain use opioids

Prevent excess healthcare utilization

An estimated $80 billion to $100 billion is spent each year on treating back pain in the US

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Need

Solution

Business

Process

Future

Demo

Patients

Convenience & satisfaction
Recover faster
Find support within a community

Payers

Reduced healthcare spending on treatment

PT Clinics

Increased revenue
Patient & clinician satisfaction

P S S E

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Need

Solution

Business

Process

Future

Demo

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Interviewed physical therapist, orthopedic surgeon, 3 patients who have had or are having PT, regulatory expert
In-depth literature review on the physical therapy space for lower back pain. Covered clinical standpoint, policy guidelines, and behavior change methodology
Crafted business model based on academic findings and cost effectiveness data
Used need-solution framework to design and develop solution demo

Need

Solution

Business

Process

Future

Demo

4 MILLION

$1,250

Lower back pain patients prescribed PT annually

Estimated incremental 12 mo cost savings from Posse

Revenue share split with payer

Market penetration

Annual revenue opportunity

$500M

X

=

Posse is a $500 million annual revenue opportunity

within lower back pain alone.

50%

20%

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Team Formation

… joining diverse perspectives and skills + shared passion

Interviews & Consultations

… of 3 physical therapy patients, a physical therapist, an orthopedic surgeon, and a regulatory expert

In-Depth Literature Review

… that covered clinical standpoint, policy guidelines, and behavior change methodology

Business Model Development

… based on academic findings and cost effectiveness data

Need Definition

… to scope a clear and specific problem space

Prototype Creation

… built user interface to communicate value proposition

Need

Solution

Business

Process

Future

Demo

our process

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Need

Solution

Business

Process

Future

Demo

Product Development

New Therapeutic Areas

Evidence Generation

Going forward, Posse will focus on...