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Branding

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Urban Spokes

Project consisted of developing a design brief for an imaginary company looking for updated brand guidelines, then producing new logo, marks, and full visual brand system based on the design brief.

This project was used as an internal team design competition to encourage visual creativity outside of client work.

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Theme Graphics

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Mainstage�Case Study 1

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Case Study 1

Primary roles include: Project Manager, Animator, Art Director, Freelance Coordinator

Development from initial concept through completion of all design assets, layouts, and animations for a 10+ presentation show for a medical-based company.

Delegated theme graphic options across multiple freelance design teams. Coordinated communications between designers, art directors, and project managers.

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History Timeline

May 2026

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History Timeline

Competitor 1

2008

2026

2012

2016

2020

2024

~2008

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2011

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2013

End �Lorem ipsum dolor sit amet

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History Timeline

Competitor 2

2008

2026

2012

2016

2020

2010

Lorem ipsum

2011

Lorem ipsum

2024

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History Timeline

Competitor 3

2008

2026

2012

2016

2020

2012

Lorem ipsum

2012

Lorem ipsum dolor sit amet

2024

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History Timeline

Competitor 4

2008

2026

2012

2016

2020

~2014

Lorem ipsum

2019

Lorem ipsum

Oct 2020

Lorem ipsum

Sep 2022

Lorem ipsum

2023

Lorem ipsum

2024

Q2 2026

Lorem ipsum

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History Timeline

Competitor 5

2008

2026

2012

2016

2020

~2017

Lorem ipsum

2022

Lorem ipsum dolor sit amet

2024

Lorem ipsum dolor sit amet

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History Timeline

2008

2026

2012

2016

2020

2024

“Key quote Lorem ipsum dolor sit amet, consectetur adipiscing elit, �sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”

– Firstname Lastname

Key point 1

Key point 2

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History Timeline

2008

2026

2012

2016

2020

2024

2015

Lorem ipsum dolor sit amet

2017 �Lorem ipsum dolor sit amet:

Key point 1

Key point 2

Key point 3

Dec 2025

Lorem ipsum

Mar 2025

Lorem ipsum

2022

Lorem ipsum dolor sit amet

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Fun Facts about Chicago

The first skyscraper was built in Chicago in 1885

Chicago has more movable bridges than any other city in the world

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Fun Facts about Chicago

Chicago has more movable bridges than any other city in the world

The first skyscraper was built in Chicago in 1885

The nickname “The Windy City” likely came from politicians and boosters “full of hot air,” not the weather

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Fun Facts about Chicago

Chicago has more movable bridges than any other city in the world

The nickname “The Windy City” likely came from politicians and boosters “full of hot air,” not the weather

The brownie is widely believed to have been invented at Chicago’s Palmer House Hilton for the 1893 World’s Fair

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Fun Facts about Chicago

The brownie is widely believed to have been invented at Chicago’s Palmer House Hilton for the 1893 World’s Fair

The nickname “The Windy City” likely came from politicians and boosters “full of hot air,” not the weather

Chicago is the birthplace of the modern deep-dish pizza — but locals often eat tavern-style thin crust more frequently

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Fun Facts about Chicago

Chicago is the birthplace of the modern deep-dish pizza — but locals often eat tavern-style thin crust more frequently

The brownie is widely believed to have been invented at Chicago’s Palmer House Hilton for the 1893 World’s Fair

Chicago is home to some of the nation’s leading cardiovascular research and medical centers, including Northwestern Medicine and University of Chicago Medicine

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Fun Facts about Chicago

Chicago is home to some of the nation’s leading cardiovascular research and medical centers, including Northwestern Medicine and University of Chicago Medicine

Chicago is the birthplace of the modern deep-dish pizza — but locals often eat tavern-style thin crust more frequently

The first implantable pacemaker monitoring work and major advances in cardiac electrophysiology were pioneered by physicians working in Chicago institutions

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Fun Facts about Chicago

The first implantable pacemaker monitoring work and major advances in cardiac electrophysiology were pioneered by physicians working in Chicago institutions

Chicago is home to some of the nation’s leading cardiovascular research and medical centers, including Northwestern Medicine and University of Chicago Medicine

Montreal Canadiens defeated the Chicago Blackhawks in six games in 1973 to win the Stanley Cup

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Fun Facts about Chicago

The first implantable pacemaker monitoring work and major advances in cardiac electrophysiology were pioneered by physicians working in Chicago institutions

Montreal Canadiens defeated the Chicago Blackhawks in six games in 1973 to win the Stanley Cup

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Lorem Ipsum Dolor Sit Amet

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat
Duis aute irure dolor in reprehenderit in voluptate velit esse

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat
Duis aute irure dolor in reprehenderit in voluptate velit esse

Lorem Ipsum

Lorem Ipsum Dolor Sit Amet

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Timeline

Subtitle

2026

March

Lorem Ipsum

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May

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

Early October

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

Mid October

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

Late October

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

November

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

December

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna

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... Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur…

Lorem Ipsum

Dolor Sit

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Lorem ipsum dolor sit amet, consectetur adipiscing elit,

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3 Key Goals

Lorem ipsum

3.

Lorem ipsum

2.

1.

Lorem ipsum

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Lorem Ipsum Dolor Sit Amet

Lorem Ipsum

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Lorem Ipsum Dolor Sit Amet

Subtitle

Lorem Ipsum Dolor

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=

Lorem Ipsum Dolor Sit Amet

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Lorem Ipsum Dolor Sit Amet

Lorem Ipsum

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Lorem Ipsum

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Lorem Ipsum

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Lorem Ipsum Dolor Sit Amet

Lorem Ipsum

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Thank You

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Mainstage�Case Study 2

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Case Study 2

Primary roles include: Project Manager, Animator, Art Director

Primary designer and animator for all presentations for an international medical company’s year end review meeting. Presentations included: full-scale animations, high level theme graphics and visuals, and print-ready leave behinds.

Coordinated the entire production process across multiple teams, including illustrators, designers, content proofers, and other project managers.

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Footer Information Goes Here. March 2026

Title Slide Lorem Ipsum

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AGENDA

TOPIC

TIME

PRESENTER

Topic Title 1

9AM-9:10AM

10 minutes

First Last

Topic Title 2

Lorem Ipsum Dolor

9:10AM-9:25AM

15 minutes

First Last

Topic Title 3

9:25AM-9:35AM

10 minutes

First Last

Big Bet 1: Subtitle

11AM-11:30AM

30 minutes

First Last

Big Bet 2: Subtitle

11:40AM-12PM

20 minutes

First Last

Summary

First Last

12PM-12:15PM

15 minutes

Topic Title 5

First Last

9:45AM-9:50AM

5 minutes

Topic Title 4

9:35AM-9:45AM

10 minutes

First Last

Break

10 minutes

Break

10 minutes

Topic Title 6�Lorem Ipsum Dolor

10AM-11AM

60 minutes

First Last

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WHAT WILL WE ACHIEVE TODAY?

Main Header �Topic 3

Main Header �Topic 2

Main Header �Topic 1

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Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT, SED DO EIUSMOD TEMPOR INCIDIDUNT UT LABORE ET DOLORE MAGNA ALIQUA

Lorem ipsum �dolor sit amet, consectetur adipiscing elit, �sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

Key Enablers

Main Topic 1 Title Lorem Ipsum Dolor

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Lorem ipsum �dolor sit amet, consectetur adipiscing elit, �sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT, SED DO EIUSMOD TEMPOR INCIDIDUNT UT LABORE ET DOLORE MAGNA ALIQUA

Main Topic 2 Title Lorem Ipsum Dolor

Key Enablers

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Lorem ipsum �dolor sit amet, consectetur adipiscing elit, �sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

Main Topic 3 Title Lorem Ipsum Dolor

LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT, SED DO EIUSMOD TEMPOR INCIDIDUNT UT LABORE ET DOLORE MAGNA ALIQUA

Key Enablers

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SLIDE TITLE LOREM IPSUM�SUBTITLE LOREM IPSUM

Lorem Ipsum�Dolor Sit Amet

Lorem ipsum dolor sit amet, �consectetur adipiscing elit

Sed do eiusmod tempor incididunt �ut labore et dolore magna aliqua

Ut enim ad minim veniam, quis nostrud �exercitation ullamco laboris nisi ut aliquip

Goal: Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit

Lorem Ipsum�Dolor Sit Amet

Lorem ipsum dolor sit amet, �consectetur adipiscing elit

Sed do eiusmod tempor incididunt �ut labore et dolore magna aliqua

Ut enim ad minim veniam, quis nostrud �exercitation ullamco laboris nisi ut aliquip

Goal: Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit

Duis aute irure dolor in �reprehenderit in voluptate

60 mins

30 mins

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50

60 mins

Rigorous Application�Moving Forward

Stress-test assumptions and approaches �through an integrated lens

Identify opportunities to deepen alignment across functions and elevate executional success

Enhance clarity, connectivity, �and impact of 2026 plans

Goal: Use today’s learnings to �evaluate and strengthen Big Bets, �Bold Moves, and Strategy Shifts

Apply this thinking to pressure-test �and enhance 2026 brand strategies

Rigorous Application�Moving Forward

SLIDE TITLE LOREM IPSUM�SUBTITLE LOREM IPSUM

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Lorem Ipsum�Dolor Sit Amet

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Sed do eiusmod tempor incididunt �ut labore et dolore magna aliqua

Ut enim ad minim veniam, quis nostrud �exercitation ullamco laboris nisi ut aliquip

Goal: Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit

Duis aute irure dolor in �reprehenderit in voluptate

55 mins

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BREAK

10 minutes

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CASE STUDY�LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT, SED DO EIUSMOD TEMPOR INCIDIDUNT

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Topic 1

Topic 2

Topic 3

Topic 4

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.

CASE STUDY �LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT,

Statement 1

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Statement 2

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Statement 3

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Statement 4

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Category 1

Category 2

Category 3

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DOCS PROJECT TIMELINE

Lorem ipsum�dolor sit

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Bold Moves & �Strategic Shifts

2026

BIG BET

Main Topic 1 Subtitle Lorem Ipsum Dolor

Main Topic 2 Subtitle Lorem Ipsum Dolor

Lorem Ipsum �Dolor Sit Amet

15 mins

Lorem Ipsum �Dolor Sit Amet

20 mins

Lorem Ipsum �Dolor Sit Amet

30 mins

Total Time: 65 mins

Topic 1

Subtitle

Topic 2

Subtitle

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Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat.

Main Topic 1 Subtitle Lorem Ipsum Dolor

Lorem ipsum dolor sit amet consectetur adipiscing elit.
Quisque faucibus ex sapien vitae pellentesque sem placerat.
In id cursus mi pretium tellus duis convallis. �Tempus leo eu aenean sed diam urna tempor.
Pulvinar vivamus fringilla lacus nec metus bibendum egestas.
Iaculis massa nisl malesuada lacinia integer nunc posuere.
Ut hendrerit semper vel class aptent taciti sociosqu. �Ad litora torquent per conubia nostra inceptos himenaeos.
Quisque faucibus ex sapien vitae pellentesque sem placerat.

Bold Moves & �Strategic Shifts

2026

BIG BET

Topic 1

Subtitle

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Top 5 Lorem Ipsum Dolor Sit Amet

5

4

3

2

Lorem Ipsum �Dolor Sit Amet

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1

Lorem Ipsum �Dolor Sit Amet

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LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT, SED DO EIUSMOD TEMPOR

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KEY TAKEAWAYS

XX%�lorem ipsum

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Print Leave Behind

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Print Material

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Print Material Sample

Primary roles include: Project Manager, Designer

Primary designer for a 10+ page “checklist” booklet for a medical company. Deliverables include a print-ready PDF and an interactive PDF that allows for digital use.

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Freelance Projects

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Logo and Business Card Design

Logo and business card designer for a local law firm. Deliverables include logo and brand design, full color business cards, and website updates

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Character and T-shirt Design

Illustrator and designer for a Breakthrough T1D T-shirt design to support the fundraising for Type 1 Diabetes research