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SASSY CROCHE AND DYES

WEBSITE

https://7wxg4tzv85.wixsite.com/sassy-croche-and-d-2

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Presentation outline

Problem statement

Solution

Target Market

Business Plan & Marketing strategy

Financial projection

Traction and Pricing

Why Invest In Me

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About sassy croche

  • Sassy Crochet and Dyes is an innovative social enterprise that empowers kids and youth through crochet and dyeing workshops.

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  • Our mission is to foster creativity, self-expression, and skill-building, while promoting socialization, empathy, and community engagement.

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problem

Millions of children worldwide lack access to creative education, hindering their cognitive, emotional, and social development.

This is particularly true for street children and disadvantaged youth, who often miss out on opportunities to explore their talents and build confidence.

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solution

  • We offer a holistic learning experience through crochet and dyeing workshops, blending technical skills with emotional intelligence, creativity, and opportunities for socialization.

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  • Our programs are designed to be fun, interactive, and accessible, with a focus on empowering marginalized communities.

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TARGET MARKET

Children aged 4-18: As the primary beneficiaries of your crochet and dyeing workshops.

Parents and Guardians: Who seek creative activities for their children, promoting cognitive development, socialization, and emotional intelligence.

Young Adults (17-30)*: Interested in exploring their creative side, relaxing through crochet, or developing a new skill.

Adult Craft Enthusiasts: Who enjoy crochet, knitting, or other fiber arts and may be interested in dyeing and customizing their own materials.

Non-Profit Organizations*: Focused on education, arts, and youth development, for potential collaborations or funding opportunities.

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MARKETING STRATEGY

1. Online Presence where we market our products on all our social media platforms:

  • Facebook @Sarah Appiah
  • Instagram Sassy_croche4
  • LinkedIn @ sassy croche and Dyes.

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2. We also market through paid influencers who advertise our products on their pages as well.

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3. I attend community events where I showcase my products and services

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FINANCIAL PROJECTION

Expenses

Items

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Quantity

Costs (per item) GHS

Total Cost (GHS)

Yarns

5 packs

314.00

1,570.00

Hook set

1

300.00

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300.00

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Vat Dyes (10 colors)

ΒΌ

400.00

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400.00

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Caustic Soda

1 kg

80.00

80.00

Hydros

1kg

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100.00

100.00

Shirts

1 pack

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600.00

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600.00

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Mercerized Cotton

12 yards

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250.00

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250.00

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Reactive Dyes

ΒΌ quantity

500.00

500.00

Urea & Common Salt

Bulk

350.00

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350.00

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Potash

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250.00

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250.00

Total of All Expenses

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5000.00

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FINANCIAL PROJECTION

Revenue Pricing:

Research Competitor Pricing: Competitors charge between 80 GHS and 150 GHS for similar products.

Pricing Formula: Total Cost Γ— 1.25

Example: 2,890 GHS Γ— 1.25 = 3,612.50 GHS

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Item

Costs (GHS)

Multiple X 1.25

Price Total (GHS)

Crochet Wear

80

1.25

100

Tie-Dye T-Shirt

60

1.25

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75

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TRACTION

Industry Recognition:

    • 35 Under 35 Promising Entrepreneur Award: Recognized for exceptional innovation and business leadership in the fashion and textile industry.
    • GSTA Textile Student Award of the Year 2024: Honored with a prestigious award, showcasing outstanding academic and practical achievements in textile design and craftsmanship.

Customer Growth and Demand:

    • Increasing demand for unique, handmade crochet and dyed items.
    • Strong customer base in local and online markets, with repeat clients and word-of-mouth referrals.
    • Positive feedback highlighting quality, creativity, and social impact.

Strategic Partnerships and Collaborations:

    • Partnerships with local artisans, fashion influencers, and sustainability-focused organizations.
    • Collaborating with schools and community groups to teach skills and raise awareness about sustainable fashion.
    • Growing presence in pop-up shops, local markets, and online platforms, expanding brand visibility and market reach.

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PRICING

Selling Price: Items will range from 75 GHS to 150 GHS depending on complexity and design.

Profit Per Item:

Total Cost – Price Total = Total Profit

Example: 150 GHS – 80 GHS = 70 GHS Profit Per Crochet Wear

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WHY INVEST IN ME

  • Unique Market Position: Offering sustainable, handcrafted fashion items that cater to eco-conscious and socially responsible consumers.

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  • High Growth Potential: Strong demand for eco-friendly, handmade products and a growing market for ethical fashion.

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  • Positive Social Impact: Empowering local artisans through job creation, skill-building workshops, and promoting sustainability.

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Thank you @ SEEDS OF FORTUNE