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May ‘24

Lunch & Learn

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Digital Execution

Updates

  • Texting
    • Verification (Brand & Political)
    • Different Products
  • Google
    • Verification Update
    • Targeting
  • Twitter (X)
    • Verification
    • Targeting
    • Creatives

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P2P Texting

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  • Verification Requirements/Process
    • Political
    • Brand

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  • Product Offerings
    • Registered SMS 160 characters, No Graphics
    • Registered SMS 161- 320 characters, No Graphics
    • Registered SMS 321-480 characters, No Graphics
    • Registered MMS Up to 480 characters, Basic Graphics
    • Registered MMS Up to 480 characters, Enhanced Video
    • Unregistered - Express MMS Up to 480 characters, Basic Graphics
    • Registered MMS Up to 480 characters, Crystal Media

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Registered vs Unregistered

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  • Registered
    • Ability to send SMS messages (i.e. messages without an attachment)
    • Ability to use dedicated local phone numbers for all texts
    • Be seen as a compliant actor in the political messaging ecosystem
    • Access escalation and appeal paths in cases of mistaken spam flagging

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  • Unregistered
    • Express MMS Up to 480 characters, Basic Graphics
    • Additional fee to send messages

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RumbleUp has recommended registration by September 1st to avoid backup and sending delays.

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Political Verification

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Campaign Verify

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Brand Verification

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  • Complete Campaign Verification in POP - not all details are necessary
  • RumbleUp is newer to incorporating brand registration so AdOps will need to know company formation/what company filed as
  • Standard verification process once AdOps has appropriate forms

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Verification

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  • The Campaign Registry on Rumble Up
    • Vetting & Registration will take 7 - 10 business days or several weeks depending on how your entity is vetted. Per TCR best practices, you will be unable to send registered messaging traffic for an additional 24 hours following the successful registration of your TCR line.
    • We MUST have a privacy policy AND an opt-in form for Political and Brand. Our team does not have control over these requirements.
    • Privacy Statement: "No mobile information will be shared by us with third parties/affiliates for marketing/promotional purposes. Text messaging originator opt-in data and consent will not be shared by us with any third parties"
    • An online opt-in texting form should include at minimum:
  • A phone number field
  • A checkbox field where contacts agree to receive automated messaging from Entity Name
  • A statement explaining Messaging & Data Rates apply.
  • A statement explaining Message frequency may vary.
  • A statement explaining Reply STOP to opt out.
  • A statement explaining Reply HELP for Help
  • A link to your compliant privacy policy

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Verification

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Google

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  • Verification Requirements/Process
    • Brand
    • Political

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  • Targeting Info
    • Custom Lists

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Google

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Verification Requirements/Process

    • Brand
      • Organization registration documents (see acceptable docs below)
      • Exact name of organization
      • Exact address
      • EIN
      • Government-issued photo ID from an authorized representative (see acceptable docs below)
      • Acceptable registration documents:
        • Any document, notice, or letter either issued by the IRS or stamped by the IRS that states your Organization name. Some examples are CP575, 147C, CP299, 988, 937, 1050, 5822 etc.
        • Forms submitted to the IRS will only be accepted if a copy of the form is available on the IRS website. Some examples are Forms 8871 and 990. See here (political organizations) and here (tax exempt organizations) for ways to search for your organization on the IRS website.
        • Certificate of Business Incorporation issued by the state where you conduct business activities that states your Organization name
        • Your most recent SEC filing (e.g., 10-K, 10-Q or 8-K forms) that state the Organization name
        • Business credit reports that state your Organization name from Experian, Equifax, or TransUnion
        • Only for government departments and agencies: an official letter including full name, address and date
      • Client (or whomever responsible for the ads) must also submit a US government-issued photo ID as part of the verification program. Acceptable documents include:
        • Passport
        • State identification
        • Driving license
        • Permanent resident card or Green card
  • Within 30 days of launch

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Google

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Verification Requirements/Process

    • Political
      • Organization Name (must match form exactly ie - if all uppercase, make all uppercase)
      • Organization Address (must match form exactly)
      • EIN/State Regulators ID/FEC ID
      • Registration Page URL (if applicable)
      • Acceptable methods of verification:
        • FEC ID
        • State Elections Regulator Registration ID
        • Any document, notice, or letter either issued by the IRS or stamped by the IRS that states the Organization’s name and EIN
        • Forms submitted to the IRS, such as 8871 or 990, if available on the IRS website
        • Certificates of Business Incorporation issued by the state where business activities are conducted that states the Organization name and EIN
        • The Organization's most recent SEC filing that state the Organization name and EIN
        • Business bank statements dated within the last 3 months if they include the Organization’s name and EIN
        • Business credit reports that state the Organization name and EIN from Experian, Equifax, TransUnion or Dun & Bradstreet
  • Prior to launch
  • 72 hours

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Google

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  • Targeting Info
    • Custom Lists
      • Request from DataOps
      • Not a LiveRamp push
      • 1000 active users matched
      • 90 days of ads history
      • $50k lifetime account spend (in platform)

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    • Note: Emails are required, thus taking more time/cost to append to the list.
    • Not available for Political clients.

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Twitter (X)

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  • Verification Requirements/Process
    • Brand
    • Political

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  • Targeting Info
  • Creative Types

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Twitter (X)

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  • Verification Requirements/Process
    • Brand
      • Must have a verified account (blue checkmark)
      • Generic info needed:
        • Client name
        • Existing Twitter @handle
    • Political
      • Must have a verified account (blue checkmark)
      • You must then agree to X’s political advertising policies.
      • We must submit documentation for political verification. This includes an ID and EIN or FEC ID. This also includes T&C that must be signed.
        • X is requiring a client ID.
      • Generic info needed:
        • Client name
        • Mailing address
        • City and State
        • Contact phone number
        • Existing Twitter @handle

*Timeframe varies - 24-72 hours. Great customer support for expedited service*

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Twitter (X)

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  • Targeting Info
    • Targeting parameters are limited for political campaigns, but you may target the following -
    • Location (geofenced targeting)
    • Age
    • Gender
    • Interests and Keywords
    • Custom Audiences
    • Lookalike of followers of certain pages
  • Creative Types
    • Promoted tweets
    • Image ads
    • Video ads
    • Vertical videos which are closely related to Facebook/Instagram Reels

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Digital Helpdesk Articles

  • Basics of Advertising on X
  • Verification - X
  • Political Verification Process - Google Ads
  • The difference between political and brand verifications on Google
  • Google Targeting - Custom Lists
  • Text Verification Process

https://support.majoritystrategiesdigital.com