Creative Director
Shiny Lee
Shiny Lee is a creative director at Whatever. She was born in Taipei, nurtured in Tokyo, and trained in New York, with a BA degree from Waseda University and an MFA degree from Parsons School of Design. She has interned at Rhizomatiks and worked as a designer at PARTY before joining Whatever, where she created award-winning campaigns for brands like Uber Eats and 7-Eleven.
Her accolades include awards at Spikes Asia, One Show Greater China, D&AD, Young Lions Taiwan, Adobe Design Achievement Awards, LIA Chinese Creativity, Effie Greater China, AdFest, ADC Awards, Clio Awards, New York Festivals, YouTube Works Awards, and AD STARS. She was appointed judge of the Cannes Lions, One Show, Spikes Asia, ADC Awards, YouTube Works Awards, ANDY Awards, LIA Chinese Creativity Show, ACC Tokyo Creativity Awards, One Asia Creative Awards, AD STARS, One Screen Short Film Festival, and Digital Singularity Awards.
Shiny is also a frequent speaker at creative conferences such as Taiwan Creativity Week and Taipei International Digital Advertising Festival, and an adjunct professor at the Department of Communications Design at Shih Chien University.
©2025 Whatever Co. | Confidential & Proprietary
Hello!
©2025 Whatever Co. | Confidential & Proprietary
INTRODUCTION
Make
whatever.
Rules,
whatever.
We are an independent global creative studio �breaking boundaries across mediums and borders �to craft the most engaging innovative experiences.
Our diverse approach combines cutting-edge technologies, modernized craftsmanship, �and inventive solutions.
Everything we create, how we create it, and the partners we collaborate with reflect our unwavering commitment to delivering unforgettable experiences.
ABOUT US
©2025 Whatever Co. | Confidential & Proprietary
©2025 Whatever Co. | Confidential & Proprietary
5
Whatever.
Wherever.
We believe diversity ignites the creativity behind groundbreaking ideas. Guided by this principle, we assemble dynamic teams of talented individuals from around the globe, crafting innovative solutions
and bringing them to life to tackle challenges of all kinds.
NEW YORK
BERLIN
TAIPEI
TOKYO
As of Oct 2024
5+ Locations.
70+ Members.
SINGAPORE
©2025 Whatever Co. | Confidential & Proprietary
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Our team, spanning Tokyo, New York, Taipei, and Berlin, is made up of seasoned creators and producers with extensive global experience.��This rich diversity allows us to collaborate effortlessly with multinational clients and create work that connects with audiences worldwide.��From Japan to the USA, France, Italy, the UK, Korea, China, Singapore, Australia, and beyond, we’ve developed bold concepts and launched impactful projects for clients across the globe.
Global Experience �& Track Record
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Since founding Whatever Co. in 2017, we’ve opted out of entering award shows unless requested by our clients or partners. Instead, we’ve prioritized investing our resources in projects and development, rather than allocating them to costly entry fees.
That said, we greatly value the recognition of the creative community and are honored by the accolades we’ve received. To date, our team has proudly won over 100 awards, including Cannes Lions, D&AD, One Show, Clio, and many others.
Local & International Awards
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DIVERSE CREATIVITY
FOR A DIVERSE WORLD
As technical advances happen almost everyday, and everything finds its way to social media, the ways we tackle challenges have become more diverse than ever. In this dynamic landscape, we draw on a wealth of expertise to craft and deliver the perfect solutions for any issue. Our creative output spans a wide spectrum, embodying the spirit of "whatever" to deliver exactly what is needed.
Installations
Museum Exhibits
Space Design
Immersive Theater
EXPERIENTIAL
Websites
Apps
AR/MR
VR
AI
DIGITAL
TVCs
Music Videos
TV Shows
Social Contents
Motion Design
Animation
FILMS
Brand Tagline
Visual / Corporate Identity
Brand Guideline
Brand IP Character
BRANDING
Prototyping
Product Design
Software
Hardware
PRODUCTS
Service Planning
Business Planning
Partnerships
SERVICE DEVELOPMENT
©2025 Whatever Co. | Confidential & Proprietary
Uber Eats Taiwan
Creative partner to UberEats Taiwan
Whatever Taiwan supports UberEats Taiwan’s brand communication as an ongoing creative partner, ideating and producing content for both their physical events and digital promotions.
Country:
Taiwan
Client:
Uber Eats
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Uber Eats Taiwan
Tonight, I’ll be eating…
(Nearly) Get Anything
2019
2020
2021
2022
2023
2024
2025
Jam Hsiao x Crowd Lu
Chi-Ling Lin x Bai Wu
Tzu-Ying Tai x Hank Chen
Billie x ØZI
Jeremy Lin
Jennifer Shen
Lala Hsu
Taipei 101 Show
Groceries, Like That!
Lying Down Deals
Uber One
Hebe Tien
Jesse Tang
Ray & Crown Du
Tokyo
New York
Taipei
Berlin
©2025
Whatever Co.
whatever.co
Tokyo
New York
Taipei
Berlin
©2025
Whatever Co.
whatever.co
Tokyo
New York
Taipei
Berlin
©2025
Whatever Co.
whatever.co
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Q1. How is digital technology reshaping design aesthetics?
數位技術如何重塑設計美學
©2025 Whatever Co. | Confidential & Proprietary
©2025 Whatever Co. | Confidential & Proprietary
The Glenlivet 200th Anniversary Immersive Show
An exceptional night of reflection on the past and anticipation of the future
Whatever Taipei has cooperated with Saatchi & Saatchi Taipei to craft a unique immersive experience for the whisky brand The Glenlivet to celebrate its 200th anniversary.
By leveraging the 19-meter-high rotunda of the National Taichung Theater, we depicted the significant milestones of The Glenlivet over the past 200 years. Guests are led back to 1824, a time of waving barley and floating barrels, where they encounter the figures of founder George Smith and King George IV, the symbols of the brand’s innovative origins from the black market. From there, the written license epitomizes the brand’s establishment as the first legal distillery in the Livet Valley, while the bullet marks reflect the founder’s fearless attitude toward the smugglers. The show culminates in a time tunnel of cascading whisky turning into beams of light, heralding the next 200 years of boundless imagination.
Tokyo
New York
Taipei
Berlin
©2025
Whatever Co.
whatever.co
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Q2. How does contemporary design respond to local culture?
當代設計如何回應地方文化
©2025 Whatever Co. | Confidential & Proprietary
HELLO KITTY AR
Global Campaign Celebrating HELLO KITTY's 50th Anniversary
As part of the HELLO KITTY 50th Anniversary global campaign that began on November 1, 2023, we created an AR app that features unique experiences in five major cities around the world: Tokyo, London, Paris, Taipei, and New York. Additionally, we developed a TikTok Effect that allows users to dance in sync with Kitty, as seen in AR.
When users download the HELLO KITTY AR app and point their smartphones at landmarks, a giant Kitty appears, dressed in a costume designed for each city. She performs a charming dance, themed around #helloyou, in sync with her catchy “popcorn machine” song. Various motifs surrounding Kitty in AR are based on elements from Kitty’s worldview, all tailored to the respective country to celebrate Kitty’s 50th anniversary.
Tokyo
New York
Taipei
Berlin
©2025
Whatever Co.
whatever.co
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Q3. The integration of technology and
everyday design
科技與日常設計的融合
©2025 Whatever Co. | Confidential & Proprietary
everies βeta
Scan your surrounding objects and transform them into unique, playful, interactive characters
The Co-creators and members of Whatever united as Team Everies to compete in Google’s Gemini API Developer Competition, winning the Best Use of AR Core award among over 3,100+ global entries.
The everies app, powered by Gemini technology, transforms ordinary objects into interactive, playful characters called everies. Simply scan an object with your camera, and watch as eyes appear, followed by a unique character with its own personality, look, voice, and dialogue—tailored to the object, its environment, and context. Each character can engage in ongoing conversations via voice input, making interactions dynamic. You can also save favorite everies and capture memorable scenes.everies brings objects to life in a way no other LLM-based experience does, turning everything into a playful, interactive moment.
Currently in beta, everies serves as a proof of concept, with plans for a full release and exciting updates ahead.