Let Me Tell You a Story

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How to use Instagram Stories to grow your business and enhance member experience.

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Flipping Through the Newspaper =� Scrolling Through the Newsfeed

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Flipping Through TV Stations =�Flipping Through Instagram Stories

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The Instagram Story Is Where It’s At!

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• 500 million people use Instagram Stories every day.
• 1/3 of the most-viewed Stories are from businesses.
• 75.3% of businesses will use Instagram Stories in 2020.
• Brands post on average about 2.5 stories per week.

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Instagram Stories

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• Stories = photo/video posts, appear in slideshow format
• Disappear after 24 hours

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How To Add To Your Story

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• Click the little blue plus button next to your profile picture in the top left-hand corner.
• NOTE: if you already have one or more story(s) uploaded, this plus button disappears. You can still add additional posts by pressing down on your profile picture instead of just tapping it.

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Use Instagram Stories to Stay “Top of Mind”

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What to Post on Feed vs. What to Post on Story

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Instagram Feed

• Evergreen – posts stay in your profile forever
• More polished
• Curated content that’s planned out in advance

Instagram Stories

• Fleeting – posts disappear after 24 hours
• Less polished
• “In the moment” and “off the cuff” content – creates feeling of authenticity and humanizes the brand

Use Instagram Stories to Drive People to Your Page

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• Screenshot your feed and share in your story to announce a new post.
• NOTE – Don’t overuse! Save this for your BEST, MOST EXCITING new content (ex: new testimonial videos).

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• If you’re promoting a challenge or a trial class, use a “link in bio” sticker to encourage people to visit your page and click on the link there.

User-Generated Content is GREAT for Stories

trust recommendations from people they know

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• User-Generated Content (UGC) = posts from your followers

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2.4x

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92%

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70%

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80%

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trust online consumer recommendations

say UCG impacts purchasing decisions

more likely to view UGC as authentic

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How to Garner More User-Generated Content

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• Establish a Hashtag for your center (ex: #THEMAXOFBRICK) and write it on the mirrors.
• Encourage members to use your hashtag when they post.

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• Write your Instagram handle on the mirrors.
• Encourage members to tag your page when they post.

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• Resharing the content that you’re tagged in on a regular basis will encourage more people to start sharing and tagging – they’ll want to get in on the action!

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• Encourage members to share: their recipes, before/afters, their tips and tricks for staying on track, etc.

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How to Find and Share Posts You’ve Been Tagged In

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How to Find and Share Posts That Use Your Hashtag

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• Tap the magnifying glass at the bottom of page.
• Click “Tags” and type in your hashtag into the search bar.
• All posts that used your hashtags will populate – you can search by most recent or most popular.
• Make sure you’re following your own hashtag.

Location Stickers

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• Map view
• See all posts tagged with your location
• Potential to impact prospects

Where is the “Location” sticker?

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Question Stickers

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• Engage in conversations with followers
• Builds sense of community
• Quick and easy way to produce user-generated content

Examples

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Evergreen Questions

• Tell us about your non-scale victories!
• What’s your favorite compliant snack?
• What songs do you like to plank to?
• What’s your favorite piece of equipment?
• Describe today’s workout in emojis.
• Describe today’s workout in song lyrics.

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Questions Specific to Milestones

• Day 1: What are some of your goals for this 10-Week Challenge?
• Board Breaking: What barriers did you break through today?
• Day 50: What’s been your greatest achievement during this 10-Week Challenge?

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Where is the “Questions” sticker?

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How to View and Post Replies to Questions

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• Click the "seen by" icon on the bottom left-hand corner.
• The responses will appear above the list of viewers.
• Tap a response to share it to your story.
• Replies must be posted with photos – you can either take a new one or select one from your camera roll.

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• PRO TIP: If you want to share the question and response with a black background instead of a photo, place your phone down on a flat surface and take a picture.

GIF Stickers

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GIFS are moving stickers

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• Connect emotionally with audience
• Add personality
• Stay relevant
• Boost engagement

Where are the GIF stickers?

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Poll Stickers

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• Ask questions
• Vote between answers
• Entertaining
• Gather info about follower’s interests
• Helps boost engagement

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• “Yes/no” field can be customized
• Share responses to build sense of community
• Shows followers you care about their input

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Examples

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For fun/entertainment:

• Vanilla Protein Powder vs. Chocolate
• AM Classes vs. PM Classes
• Arm Day vs. Leg Day
• Burpees vs. Touch and Jumps

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Use polls to gather feedback from your members:

• Vote on best times to run a trial class, holiday class, fundraising class
• Which recipe would you like to see next week?
• Rock or Dance music for Friday’s workout?

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Pro-Tip: If Necessary, Make Sure Both Answers Are Positive

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• Sometimes, you don’t want to have a “no” option for “yes or no” questions.
• Get creative – use humor or emojis for the responses.

Where is the Poll Sticker?

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How To Share Poll Results

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Boomerangs

• Fun, entertaining, and eye-catching
• Hypnotic –make you STOP and watch

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How To Make Boomerangs

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• Go into Stories.
• Swipe right from “Normal” 🡪 “Boomerang”
• Hold down the button with the infinity sign to record.

Automatic Crossposting to Facebook Stories

• HUGE time-saver
• NOTE – don’t share any stories to Facebook that use “link in bio” stickers, as bio links are ONLY used on Instagram profiles.

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Diversify Your Content!

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Questions?

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