Creating Mass Awareness

Guest speakers: Joaquin Soto

Do Now:

What do you think makes a movement successful?

Answer in chat!

Meet Our Speaker: Joaquin Soto

Joaquin Soto graduated from Brooklyn Tech High School and is the Social Media Director at Integrate NYC. His top three advocacy experiences were:

1. Working in the development of accessible language to define Culturally Responsive-Sustaining Education with the NYU Metro Center. This platform was later adopted by the Department of Education.
2. Having a key role in IntegrateNYC’s campaign development. This included the ‘Retire Segregation’ campaign, distributing 25,000 campaign newspapers throughout NYC and bringing in hundreds in a public rally in Times Square.
3. Participating in regional tour in Massachusetts to hold a workshop on integration strategies for educational integration.

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Any questions for Joaquin?

Utilizing Social Media

10 Steps for Success

Student Voices Matter

You have a responsibility to use your platform for change!

Raise your hand if:

Put it in the chat:

• You’ve learnt something new from a social media post this Summer
• Social media has challenged a pre-existing belief, or even made you change your mind about something
• You’ve shared one of these posts with a friend

• What Social Media Platform(s) did you find these posts on?

Anyways, Breonna Taylor

Goal #1: How to make effective posts

Goal #2: How to make respectful posts

Step #1: Have A Tangible Goal

(that isn’t self-promotion!)

Examples:

• Raising awareness*
• Promoting resources (e.g. pre-existing literature, shows, documentaries on the subject)
• Getting donations
• Getting petition signatures
• Getting follows (for activists’ accounts, i.e. amplify activists’ voices)
• Getting sign-ups for a club or organization
• Getting people to attend a protest

Step #2: Localize

When possible, focus your advocacy on issues in your local area or specific community

• Helps create more tangible actionable items
• Your impact is greatest on your local network
• Recognizes the specific problems or inequities that go forgotten in more “general” discourse
• Prevents people from believing they’re not “part of the problem”

Step #3: Find your “position”

Step #4: Call People In

Create an explicit “Call To Action”

Step #5: Make It Digestible

• Point 1
• Point 2
• Point 3
• Point 4
• Point 5
• Point 6
• Point 7
• Point 8

Point #1

Students deserve teachers who look like them, especially since having a teacher of the same race reduces drop-out rates by up to 39%. Consequently, lack of teacher diversity puts BIPOC students at a significant disadvantage.

Almost everybody will read the headline

Most people will read the highlighted parts

Few people will read whole paragraphs

Almost nobody will read whole pages of just text

without images

Image

Step #6: Make It ✨ Pretty ✨

• The first slide (at least) should be dominated by image and a striking headline
• Recommendation: Use “vector” and “png” images (e.g. google “student vector” on google images)
• Stick to a color palette
• Recommendation: FInd one you like by just looking up “ color palette” or “ color scheme” on Pinterest
• Stick to 2-3 fonts MAX
• Recommendation: Sans Serif fonts look good!

Step #7: Get feedback

Create avenues for receiving feedback – from your peers, your group, or us – to check for grammar mistakes, spelling, and to ensure your own implicit biases are not present

Step #8: Post and Promote!

• Hashtags (up to 30, separated by numbers or text)
• Keep min. 15 “localized” and targeted at a smaller, specific audience
• Location
• Tagging organizations and people that can amplify your work

Step #9: Be Open Minded

We all make mistakes, and we all will make mistakes. That’s okay! Just acknowledge it, move on, and do better.

Step #9: Be Open Minded

Step #10: Be Confident

Not everyone will agree with you, and that’s okay – it’s not your job to convince everyone to agree with you. Keep in mind that the time and emotional energy it takes to have an hour-long debate with someone on social media can be better applied elsewhere!

We all make mistakes, and we all will make mistakes. That’s okay! Just acknowledge it, move on, and do better.

Questions to ask while creating content:

1. What’s your tangible goal for this post? What do you want people to do after seeing your post?
2. How are you going to localize this movement? How is this relevant in your immediate community?
3. What “position” are you speaking from? What’s your position of privilege? What’s your position of “marginalization”?
4. Making the “cover image”: What’s the headline? What’s the subheading and/or the “shocking fact”?
5. What image will best illustrate your point?

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Create your own social media post using Canva!

Watch the video and experiment on canva (www.canva.com) while it’s playing. If you’re using a mobile device to attend this meeting, plan out your social media post on a piece of paper.

What’s Next?

Thank you all so much for coming to this FLC workshop!

[ACTION ITEM] - Take the steps you’ve learned today and make your own post! Tag @futureleadersincubator and share it with us!

The next workshop is scheduled for Monday August 31st from 7:30pm-9pm EST.

Canva Tutorial: https://drive.google.com/file/d/12dxD4pybOzI2cCxwz02jMUd2mwZ9pSy2/view

Our email is: flc@futureleadersincubator.org �

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